Report finds of all the soft drinks categories, still drinks is the most diverse, encompassing a vast array of non-carbonated product with a juice content ranging from 0-24.9%. At global level the category has exhibited a pattern of continuing growth over the last decade. 2011 was no exception with volumes advancing by a further 7%; the highest recorded increase after energy drinks and bulk/HOD water
2. Introduction to Report
Launch Date: 15th December, 2012
Number of Pages: 661
Geography Coverage: Global
Available Format: PDF
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Price For Site User License: USD 15,900
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3. Key Features and Benefits :
• Data includes still drinks consumption volumes
(million litres and litres per capita) from 2006 to
2011, with forecasts to 2015.
• Percentage markets shares are provided for
segmentation data, packaging data and distribution
(2010 and 2011 actuals, plus 2012 forecasts).
• Leading companies' market shares for 2010 and
2011 are provided.
• A market valuation is provided for each country
and, where applicable, new products in 2011 are
identified by country.
• Supporting text includes commentary on current
and emerging trends, segmentation, packaging,
distribution, pricing/valuation and where
applicable, functional products and private label.
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4. Key Market Issues :
• In many countries consumers traditionally do not
differentiate between juice, nectars and still drinks
• Price rather than juice content usually governs the
purchase decision.
• In other regions, such as in Europe, still drinks has
reaped some benefit in recent years from
consumers opting to trade down from nectars for
budget reasons in a climate of increasing austerity
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5. Key Highlights :
1. Whilst the range of flavors available is becoming
increasingly extensive, orange remains the key
flavor of choice; although share has dropped by
two percentage points over the decade.
2. Lemon, apple, mango, peach and grape remain the
other single flavors of most prominence. Whilst
flavor mixes registered a slowdown in growth rate
in 2011, the berries segment outperformed the
category average
3. With strong contribution from Latin America. The
significance of the herbs and spices segment
hinges primarily on propensity in Asia; as does
nut/seed variants
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6. Key Highlights (Cont.) :
1. The packaging profile is led by PET with a share of
45%, compared to 25% in 2001. Single-serve packs
represent two-thirds of still drinks sales, covering
can, foil pouch, carton and bottles.
2. Carton (19%) remains important particularly for the
children's lunch box segment
3. Still drinks are typically purchased through off-
premise and little movement in share has been
noted at global level in recent years
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l-still-drinks-report-2012
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