Chinese Smart OTT TV - Market Development, Competitive Strategies and Impacts on Incumbent Players
 

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Market Research Reports, Inc. has announced the addition of “Chinese Smart OTT TV - Market Development, Competitive Strategies and Impacts on Incumbent Players” research report to their offering. ...

Market Research Reports, Inc. has announced the addition of “Chinese Smart OTT TV - Market Development, Competitive Strategies and Impacts on Incumbent Players” research report to their offering. See more at- http://mrr.cm/ZPk

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Chinese Smart OTT TV - Market Development, Competitive Strategies and Impacts on Incumbent Players Presentation Transcript

  • 1. www.MarketResearchReports.com Category : Consumer & Retail All logos and Images mentioned on this slide belong to their respective owners.
  • 2. www.MarketResearchReports.com Introduction to Report  Launch Date: June 19, 2014  Number of Pages: 43  Geography Coverage: China  Available Format: PDF Price For Single User License: USD 1,980 Price For Global User License: USD 3,960 Delivery Time: Within 24 Hours (During Working Days)
  • 3. www.MarketResearchReports.com About the Report Chinese Smart OTT TV: Market Development, Competitive Strategies and Impacts on Incumbent Players report presents analysis of market development, competitive strategies and impacts on incumbent players.
  • 4. www.MarketResearchReports.com Research Findings China’s mobile online service users have grown rapidly but most users still favor free online services; thus, OTT service providers can only rely on ads revenue to pay for huge license fees, CDN (Content Distribution Network) construction costs, as well as platform maintenance and overhead expenses; facing a saturated market for mobile services, TV has shed the light for conventional OTT service operators who seek out for new threads of opportunity. Meanwhile, the introduction of OTT service operators has triggered price wars in the TV market and has eroded further the profitability of TV brands; controlled by license holders, TV content alone is hard to create differentiation and thus TV UI and app improvements are critical for OTT service operators to increase revenue; lack of applications developed specifically for smart TV experience will pose a significant challenge to future smart TV development.
  • 5. www.MarketResearchReports.com List of Topics Global smart OTT TV market and includes the development of Apple's iTV and Google TV Development of Chinese major OTT STB vendors, namely Xiaomi, BesTV, Letv, PPTV, Wasu, and Skyworth, and includes their industry value chain that is composed of video content and app store providers, broadcasting license holders, hardware developers, gadget manufacturers, and channel distributors Strategies adopted by Letv, Xiaomi, iQiyi, TLC, and Skyworth (Coocaa TV), Alibaba, Haier, Konka, and Hisense for developing China's smart OTT TV industry and includes impacts on existing players Four strategies to create competitive advantage in the Smart OTT TV industry that include a new vision, new partners, new convergence between smart TVs and mobile devices, as well as optimal utilization of users' assets
  • 6. www.MarketResearchReports.com Company Coverage (Partial List) 1. Alibaba 2. Amazon 3. Apple 4. Belkin 5. BestTV 6. CNR 7. D-Link 8. Foxconn 9. Google 10. Haier 11. Huawei 12. Intel 13. LG 14. MediaTek 15. Philips 16. Samsung 17. Sony 18. Youtube For more details regarding Report coverage see the last slide All logos and Images mentioned on this slide belong to their respective owners.
  • 7. www.MarketResearchReports.com Custom Research:  Are you an industry professional, entrepreneur, venture capitalist, investors and organization, then let us know your specific research requirements. Our goal is to cater to your requirements be it for a custom market research project, syndicated research report on a specific market or industry sector, newsletter creation, case study development or anything else related to marketing research. For Any Customization Related query Visit IdeaCenter @ http://www.marketresearchreports.com/idea-center
  • 8. www.MarketResearchReports.com How To Buy This Report? Visit following URL to see Table of Content and purchase this publication: http://mrr.cm/ZPk About Market Research Reports, Inc. Market Research Reports provides a customized set of reports from reputed Publishers, built on the intelligence available within organizations and leverages on our motto of “Intelligence Redefined”. Contact : Amitava Sen Email : info@marketresearchreports.com Phone: +1 302-703-7787 (USA) +91-8762746600 (India)