Relative Size of the Online Shopping Market in China

Relative Size of the Online Shopping Market in China China is the largest online shopping market in terms of number of shoppers 35% of Chinese internet users have shopped online at least once in the past year. This is the equivalent of 195 million consumers. Chinese consumers spent US$ 125 billion online in 2011. This makes China the third largest online market in terms of consumer online spend. The European Union is the largest, followed by the USA. Number of Online Shoppers - 2011 Consumer Online Spending - 2011 Selected Markets – Pop. Millions Selected Markets – US$ Billions China 195 European Union 263 United States 202 United States 121 China 125 Japan 53 Japan 91 United Kingdom 38 United Kingdom 78 Germany Germany 59 29 France 51 Korea 22 South Korea 22 Australia 7 Australia 11.2Source: CNNIC, OECD Statistics, DDMA China Trade and Industry Research Source: DDMA China Trade and Industry Research Private & Confidential www.ddm-asia.com 4/17/2012

Relative Size of the Online Shopping Market in China National figures in China cloud the high levels of online shopping in individual markets Online shopping in China accounted for 3.4% of national retail sales. However, the online share is much higher in the more developed Chinese urban markets. For example, in Shanghai online retail sales accounted for 11.5% of total retail sales in 2011. This is second only to the United Kingdom on a global basis. Online Shopping As Share of Total Retail Sales - 2011 Selected Markets – % of Retail Spend United Kingdom 13.5% Shanghai 11.5% Korea 10.2% Germany 10.1% Japan 9.5% United States 5.5% Australia 5.3% China 3.4%Source: DDMA China Trade and Industry Research Private & Confidential www.ddm-asia.com 4/17/2012

 Founded in 2002 Independent full service agency Introduction to DDMA providing qualitative and quantitative market research Headquartered in Shanghai with coverage across 20 cities in China Clients include major multinationals, with particular strength in FMCG and retail DDMA works closely with Chinese companies such as the China Sports Lottery and leading baijiu brands 4/17/2012 3 Private & Confidential Private & Confidential

• DDMA Group has three divisions working across multiple categories & disciplinesDDMA China Market Research:Provides clients quantitative consumer, trade and retail distributionresearch across China and Asia Pacific. DDMA Market Researchworks with some of the leading international and domestic brandsin China. (www.ddm-asia.com)Focus Group China:One of largest independent qualitative research networks in China.Provides international standard research at independent agencyprices. Highly experience moderators, and excellent facilities in allmajor China markets. (www.focusgroupchina.com)DDMA Business Consulting:Led by a highly experienced management team of people withFortune 500 experience our team consults on: market entry,corporate restructuring, business development and joint ventureformation. Clients include private equity companies, finance groupsand large scale brand owners. 4/17/2012 4 Private & Confidential Private & Confidential

Relative Size of the Online Shopping Market in China

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