MarketLine Industry Profiles Brochure

  • 887 views
Uploaded on

Gain an insight into what MarketLine's Industry Profiles include, how they are formatted and what you can expect from these top-level products

Gain an insight into what MarketLine's Industry Profiles include, how they are formatted and what you can expect from these top-level products

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
887
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
7
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. MARKETLINEINDUSTRY PROFILES
  • 2. WHAT ARE MARKETLINEINDUSTRY PROFILES?MarketLine’s Industry Profiles are the ultimate go-to guide when youneed reliable insights on a specific industry.Our Industry Profiles will help you to Each Industry Profile includes: Example titles:form a clear picture of individual sectors, • Forecasts for the market Mining in Germanyincluding who is operating within them • Market value and volume dataand how they are performing. • Industry segmentation Hot Drinks in ChinaConcise and accurate, Industry Profiles • Macroeconomic analysisare presented within the globally • Competitor analysisrecognized Porter’s Five Forces analysis • Leading company informationframework to help you understand and We do the work for you...apply key insights in minutes. They arethe ideal starting point for gaining a Profiling 2,500 individual industries,top-level understanding of individual MarketLine is one of the most prolificsectors across the globe. publishers of business information in the market. Industry Profiles are written exclusively by our expert analysts, drawing from their personal and professional expertise and primary and secondary research.HOW DID MARKETLINEGET THIS DATA? MarketLine Industry Profiles are written by our in-house analysts and prepared under an established methodology, 1. tried and tested over 10 years. PREPARATORY RESEARCH With stringent checks and controls to capture and validate the accuracy of our data, you can be confident in MarketLine to deliver quality data and insights. 2. 3. 4. 5. INDUSTRY EXTENSIVE REVIEW OF MODELING & QUALITY SECONDARY IN-HOUSE FORECASTING CONTROL PROFILES RESEARCH DATABASES
  • 3. WHY CHOOSEMARKETLINE?In an information-rich world, finding facts youcan rely upon isn’t always easy.At MarketLine, we deliver accurate, up-to-date information on 300 industries and 150countries as well as detailed profiles of over 2,500 companies.By taking the chore out of business research, MarketLine gives you more time tofocus on what really matters.MarketLine offers: Concise, accessible Competitive insights pricing Extensive industry Vast geographic coverage spread 10 years’ Instant delivery experience Current and Great customer informed data service Get in touch If you have a question or comment about MarketLine and our products, we’d love to hear from you. Please get in touch via one of the following channels: E: reachus@marketline.com T: US: +1 312 803 4023 Rest of the world: +44 161 238 4040 Connect with us online via Facebook, Twitter or LinkedIn
  • 4. INDUSTRY PROFILESSAMPLE PAGE
  • 5. INDUSTRY PROFILESSAMPLE PAGE
  • 6. INDUSTRY PROFILESSAMPLE PAGE
  • 7. INDUSTRY PROFILESSAMPLE PAGE
  • 8. INDUSTRY PROFILE Breakfast Cereals in Canada Reference Code: 0070-0021 Publication Date: May 2011www.datamonitor.comDatamonitor USA Datamonitor Europe Datamonitor Middle East Datamonitor Asia Pacific245 Fifth Avenue 119 Farringdon Road and North Africa Level 46, 2 Park Street4th Floor London EC1R 3DA Datamonitor Sydney, NSW 2000New York, NY 10016 United Kingdom PO Box 24893 AustraliaUSA Dubai, UAE t: +44 20 7551 9000t: +1 212 686 7400 f: +44 20 7675 7500 t: +49 69 9754 4517 t: +61 2 8705 6900f: +1 212 686 2626 e: eurinfo@datamonitor.com f: +49 69 9754 4900 f: +61 2 8705 6901e: usinfo@datamonitor.com e: datamonitormena@ e: apinfo@datamonitor.com datamonitor.comCanada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 1
  • 9. CONTENTSTABLE OF CONTENTSEXECUTIVE SUMMARY 2MARKET OVERVIEW 7 Market definition 7 Research highlights 8 Market analysis 9MARKET VALUE 10MARKET VOLUME 11MARKET SEGMENTATION I 12MARKET SEGMENTATION II 13MARKET SHARE 14FIVE FORCES ANALYSIS 15 Summary 15 Buyer power 16 Supplier power 17 New entrants 18 Substitutes 19 Rivalry 20LEADING COMPANIES 21 Kellogg Company 21 General Mills, Inc. 25 Ralcorp Holdings Inc 31MARKET DISTRIBUTION 35MARKET FORECASTS 36 Market value forecast 36 Market volume forecast 37MACROECONOMIC INDICATORS 38APPENDIX 40 Methodology 40Canada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 3
  • 10. CONTENTS Industry associations 41 Related Datamonitor research 41 Disclaimer 42ABOUT DATAMONITOR 43 Premium Reports 43 Summary Reports 43 Datamonitor consulting 43Canada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 4
  • 11. CONTENTSLIST OF TABLESTable 1: Canada breakfast cereals market value: $ million, 2006–10(e) 10Table 2: Canada breakfast cereals market volume: million kilograms, 2006–10(e) 11Table 3: Canada breakfast cereals market segmentation I:% share, by value, 2010(e) 12Table 4: Canada breakfast cereals market segmentation II: % share, by value, 2010(e) 13Table 5: Canada breakfast cereals market share: % share, by value, 2010(e) 14Table 6: Kellogg Company: key facts 21Table 7: Kellogg Company: key financials ($) 23Table 8: Kellogg Company: key financial ratios 23Table 9: General Mills, Inc.: key facts 25Table 10: General Mills, Inc.: key financials ($) 28Table 11: General Mills, Inc.: key financial ratios 29Table 12: Ralcorp Holdings Inc: key facts 31Table 13: Ralcorp Holdings Inc: key financials ($) 32Table 14: Ralcorp Holdings Inc: key financial ratios 33Table 15: Canada breakfast cereals market distribution: % share, by value, 2010(e) 35Table 16: Canada breakfast cereals market value forecast: $ million, 2010–15 36Table 17: Canada breakfast cereals market volume forecast: million kilograms, 2010–15 37Table 18: Canada size of population (million), 2006–10 38Table 19: Canada gdp (constant 2000 prices, $ billion), 2006–10 38Table 20: Canada gdp (current prices, $ billion), 2006–10 38Table 21: Canada inflation, 2006–10 39Table 22: Canada consumer price index (absolute), 2006–10 39Table 23: Canada exchange rate, 2006–10 39Canada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 5
  • 12. CONTENTSLIST OF FIGURESFigure 1: Canada breakfast cereals market value: $ million, 2006–10(e) 10Figure 2: Canada breakfast cereals market volume: million kilograms, 2006–10(e) 11Figure 3: Canada breakfast cereals market segmentation I:% share, by value, 2010(e) 12Figure 4: Canada breakfast cereals market segmentation II: % share, by value, 2010(e) 13Figure 5: Canada breakfast cereals market share: % share, by value, 2010(e) 14Figure 6: Forces driving competition in the breakfast cereals market in Canada, 2010 15Figure 7: Drivers of buyer power in the breakfast cereals market in Canada, 2010 16Figure 8: Drivers of supplier power in the breakfast cereals market in Canada, 2010 17Figure 9: Factors influencing the likelihood of new entrants in the breakfast cereals market in Canada, 2010 18Figure 10: Factors influencing the threat of substitutes in the breakfast cereals market in Canada, 2010 19Figure 11: Drivers of degree of rivalry in the breakfast cereals market in Canada, 2010 20Figure 12: Kellogg Company: revenues & profitability 24Figure 13: Kellogg Company: assets & liabilities 24Figure 14: General Mills, Inc.: revenues & profitability 29Figure 15: General Mills, Inc.: assets & liabilities 30Figure 16: Ralcorp Holdings Inc: revenues & profitability 33Figure 17: Ralcorp Holdings Inc: assets & liabilities 34Figure 18: Canada breakfast cereals market distribution: % share, by value, 2010(e) 35Figure 19: Canada breakfast cereals market value forecast: $ million, 2010–15 36Figure 20: Canada breakfast cereals market volume forecast: million kilograms, 2010–15 37Canada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 6
  • 13. MARKET OVERVIEWMARKET OVERVIEWMarket definition The breakfast cereals market consists of the retail sale of hot cereals and ready-to-eat cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2010 annual average exchange rates. For the purpose of this report the Americas comprises Argentina, Brazil, Canada, Chile, Colombia, Mexico, Venezuela, and the US.Canada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 7
  • 14. MARKET VALUEMARKET VALUE The Canadian breakfast cereals market grew by 1.2% in 2010 to reach a value of $1,482.6 million. The compound annual growth rate of the market in the period 2006–10 was 1%. Table 1: Canada breakfast cereals market value: $ million, 2006–10(e) Year $ million C$ million € million % Growth 2006 1,424.7 1,468.5 1,073.1 2007 1,436.8 1,481.0 1,082.3 0.9 2008 1,450.5 1,495.1 1,092.6 1.0 2009 1,465.7 1,510.8 1,104.0 1.1 2010(e) 1,482.6 1,528.2 1,116.8 1.2 CAGR: 2006–10 1.0% Source: Datamonitor DATAMONITOR Figure 1: Canada breakfast cereals market value: $ million, 2006–10(e) Source: Datamonitor DATAMONITORCanada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 10
  • 15. MARKET VOLUMEMARKET VOLUME The Canadian breakfast cereals market grew by 1% in 2010 to reach a volume of 193.6 million kilograms. The compound annual growth rate of the market in the period 2006–10 was 0.8%. Table 2: Canada breakfast cereals market volume: million kilograms, 2006–10(e) Year million kilograms % Growth 2006 187.2 2007 188.5 0.7 2008 190.0 0.8 2009 191.7 0.9 2010(e) 193.6 1.0 CAGR: 2006–10 0.8% Source: Datamonitor DATAMONITOR Figure 2: Canada breakfast cereals market volume: million kilograms, 2006–10(e) Source: Datamonitor DATAMONITORCanada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 11
  • 16. MARKET SEGMENTATION IMARKET SEGMENTATION I Ready-to-eat cereals is the largest segment of the breakfast cereals market in Canada, accounting for 89% of the markets total value. The hot cereals segment accounts for the remaining 11% of the market. Table 3: Canada breakfast cereals market segmentation I:% share, by value, 2010(e) Category % Share Ready-to-eat cereals 89.0% Hot cereals 11.0% Total 100% Source: Datamonitor DATAMONITOR Figure 3: Canada breakfast cereals market segmentation I:% share, by value, 2010(e) Source: Datamonitor DATAMONITORCanada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 12
  • 17. MARKET SEGMENTATION IIMARKET SEGMENTATION II Canada accounts for 8% of the Americas breakfast cereals market value. The United States accounts for a further 73.7% of the Americas market. Table 4: Canada breakfast cereals market segmentation II: % share, by value, 2010(e) Category % Share United States 73.7% Mexico 12.1% Canada 8.0% Brazil 3.1% Rest of Americas 3.1% Total 100% Source: Datamonitor DATAMONITOR Figure 4: Canada breakfast cereals market segmentation II: % share, by value, 2010(e) Source: Datamonitor DATAMONITORCanada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 13
  • 18. MARKET SHAREMARKET SHARE Kellogg Company is the leading player in the Canadian breakfast cereals market, generating a 43.9% share of the markets value. General Mills, Inc. accounts for a further 25.2% of the market. Table 5: Canada breakfast cereals market share: % share, by value, 2010(e) Company % Share Kellogg Company 43.9% General Mills, Inc. 25.2% Ralcorp Holdings Inc 7.8% Others 23.1% Total 100% Source: Datamonitor DATAMONITOR Figure 5: Canada breakfast cereals market share: % share, by value, 2010(e) Source: Datamonitor DATAMONITORCanada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 14
  • 19. FIVE FORCES ANALYSISFIVE FORCES ANALYSIS The breakfast cereals market will be analyzed taking food processing firms that produce breakfast cereals as players. The key buyers will be taken as food retailers, and farmers and traders in cereal grains, and other raw materials as the key suppliers.Summary Figure 6: Forces driving competition in the breakfast cereals market in Canada, 2010 Source: Datamonitor DATAMONITOR The Canadian breakfast cereals market is highly concentrated with top three players accounting for 76.9% of the total market value. The Canadian breakfast cereals market is dominated by Kelloggs, a leading player, which illustrates the popularity of ready-to-eat breakfast cereals amongst consumers. Supermarkets/hypermarkets are the predominant buyers. Substitutes are numerous, and can be from a multitude of food types, depending on consumer preference. However, the threat of substitutes is considered to be moderate. Weak market growth and the presence of strong brands in the Canadian market discourage new entrants.Canada - Breakfast Cereals 0070 - 0021 - 2010© Datamonitor. This profile is a licensed product and is not to be photocopied Page 15