The Magic Email for Freelancers and Job Seekers

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The Magic Email that will Grow Your Practice or Find You a Job

It’s about 130 words long. It is polite, respectful, and unassuming. Don’t be fooled by this, though. It is the most important email you will send if you are looking for clients or looking for work. It is the Magic Email.

Brian Massey is the author of “The Market for Me: Surviving Job Loss and Building Your Lifetime Career Network.” The Magic Email starts this powerful and easy-to-implement strategy off

He will also disclose:

1. Where your hidden network is and how to find it
2. How to significantly increase the number of interviews and client visits you get
3. Why social networks are limited in their ability to find Champions
4. How to find work at companies where there are no posted opportunities

Get a free copy of the book at http://budurl.com/RequestEBook.

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  • 11 job searches11 freelance businessesTwo “non-freelance” businesses
  • Simplify and SaveUnemployment InsuranceProvisioning WorkFreelance
  • Personal network or recruiters
  • Hiring managers are getting deluged.
  • Friends, Acquaintances and Family
  • Your Job Search network is a subset of your “social graph.” Some people won’t want to be bothered. Let them opt out.The difference between “I’m out of work. Tell me if you hear of anything” and “Can I send you an occasional email?”
  • Networks respond to specific requests.
  • The Champion provides information to improve your application, and can even walk your resume into the hiring manager’s office.
  • Help others find workParticipate in LinkedIn, Facebook, TwitterBe an expert in your field
  • The Magic Email for Freelancers and Job Seekers

    1. 1. Brian Massey, Author<br />The Market for MeSurviving Job Loss and Building Your Lifetime Career Network<br />
    2. 2. MarketerFreelancerLots of Job Searches<br />
    3. 3.
    4. 4. Provision for the Journey<br />Simplify. Provisional Work. Freelance.<br />http://www.sxc.hu/profile/haloocyn<br />
    5. 5. There’s you…<br />http://www.sxc.hu/profile/woodsy<br />
    6. 6. There’s you…and a hiring manager -- somewhere.<br />http://www.sxc.hu/profile/woodsy<br />
    7. 7. If he publicizes his opening, you might find it on a job board.<br />http://www.sxc.hu/profile/woodsy<br />
    8. 8. Get In Line<br />http://www.sxc.hu/profile/woodsy<br />
    9. 9. 80% of all job offers are made through a personal connection.<br />http://www.sxc.hu/profile/woodsy<br />80%<br />100% of all freelance projects are made through a personal connection.<br />
    10. 10. Freelancers can to create opportunities.<br />http://www.sxc.hu/profile/woodsy<br />75%<br />75% of all jobs are not publicized.<br />
    11. 11. Whether posted or unposted, you’ve got to connect with the Hiring Manager to Get the Interview<br />
    12. 12. Let’s get a little geeky…<br />Sarnoff&apos;s Law, Metcalf&apos;s Law, Reed&apos;s Law and YOU<br />http://www.sxc.hu/profile/Morrhigan<br />
    13. 13. The Network’s Value Grows Proportionally to the Number of Nodes<br />Examples: ABC, NBC, Cable, Radio, Print<br />http://www.sxc.hu/profile/costi<br />Sarnoff’s Law<br />
    14. 14. The Network’s Value Grows Proportionally to the Number of Connections<br />Examples: The Internet, Fax Machines<br />http://www.sxc.hu/profile/pmason44m<br />Metcalf’s Law<br />
    15. 15. The Network’s Value Grows Exponentially by Number of Networks<br />Example: Your Brain, Facebook, Twitter, LinkedIn<br />http://www.sxc.hu/profile/gerard79<br />Reed’s Law<br />
    16. 16. http://www.sxc.hu/profile/gerard79<br />EVERYBODY has their own Network<br />
    17. 17. Making Reed’s Law Work for You<br />Your Network Plus…<br />
    18. 18. Making Reed’s Law Work for You<br />A Reason to Connect to Their Network<br />
    19. 19. Making Reed’s Law Work for You<br />Until you find…<br />
    20. 20. Making Reed’s Law Work for You<br />A Champion in the Hiring Manager&apos;s Network<br />
    21. 21. A Champion in the Hiring Manager&apos;s Network<br />Making Reed’s Law Work for You<br />
    22. 22. The Champion Strategy<br />Organize Your Contacts<br />Friends, Family and Acquaintances<br />Everyone but mortal enemies<br />http://www.sxc.hu/profile/mulligand<br />
    23. 23. The Champion Strategy<br />Invite them into your Job Search<br />http://www.sxc.hu/profile/woodsy<br />
    24. 24. Start with Email<br />Billions of users<br />Create in days, not months<br />Provides opt-out<br />Allows messaging to everyone<br />Email is the most efficient and accepted place to build your Network<br />http://www.sxc.hu/profile/clix<br />
    25. 25. The Champion Strategy<br />Have a Job Posting or Company to Target<br />http://www.sxc.hu/profile/Ayla87<br />
    26. 26. The Champion Strategy<br />Tell Your Network You&apos;re Looking for Contacts Near the Opportunity<br />http://www.sxc.hu/profile/lusi<br />
    27. 27. The Champion Strategy<br />Find one or more Champions to help you apply<br />http://www.sxc.hu/profile/erikjager<br />
    28. 28. The Champion Strategy<br />Apply through your Champion<br />http://www.sxc.hu/profile/Avolore<br />
    29. 29. The Magic Email<br />Ask for help<br />Offer to help them<br />Tell them what to expect<br />Tell them how to help. Don’t sell.<br />Tell them how to opt-out<br />Offer something of immediate value<br />
    30. 30. The Tragic Email<br />Try to sell them<br />Include your resume or portfolio<br />Ask them to “tell you if they hear of anything”<br />Don’t let them opt-out<br />Make it all about you<br />
    31. 31. The Magic Email<br />SUBJECT: I would like to know if you can help<br />Dear [first name],<br />I am exploring new career opportunities and would like your help.<br />Freelancer Version<br />I am building my __________ business, and would like your help.<br />
    32. 32. The Magic Email<br />Tell them exactly what to expect and offer to do the same for them.<br />I’d like to send you an occasional e-mail describing a job or company I’m interested in. If you know anyone there or can tell me more about the company, it would be very helpful. <br />Of course, I&apos;m happy to do the same for you if you’re interested.<br />Freelancer Version<br />I’d like to send you an occasional e-mail describing a company I’d like as a client. If you know anyone there or can tell me more about the company, it would be very helpful.<br />
    33. 33. The Magic Email<br />Make sure your email can be delivered.<br />If you&apos;re willing to help, please add my e-mail address to your approved senders list. You will have the opportunity to opt -out of my e-mails at any time.<br />
    34. 34. The Magic Email<br />Let them know how to be removed from your list.<br />If you do not wish to receive any more e-mails from me, reply to this message with “No Thanks” in the subject line, and I’ll take you off of my list.<br />
    35. 35. The Magic Email<br />Polite ending. Offer something of Value. Blog Post, Article, etc.<br />Thank you for your consideration,<br />[your name]<br />[e-mail address]<br />[phone number]<br />P.S. You might be interested in a book that has inspired me to take an active role in managing my career. You can get your own copy at: http://www.MarketForMeBook.com <br />
    36. 36. You Now Have Permission<br />…to send what you said you would.<br />“Do you know anyone at ___________?”<br />“I’m interested in the position of ___________ at ___________. Do you know anyone that could tell me more about the job and the company?”<br />Follow up emails can be found at:<br />www.marketformebook.com/resources/sample-emails<br />
    37. 37. The Champion Strategy<br />Grow Your Network of Networks<br />
    38. 38. Free “Emergency Edition” eBook provided by CardboardResume.com<br />www.marketformebook.com<br />
    39. 39. www.CardboardResume.com<br />

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