The Magic Email for Freelancers and Job Seekers

Brian Massey, Author
The Market for MeSurviving Job Loss and Building Your Lifetime Career Network

MarketerFreelancerLots of Job Searches

Provision for the Journey
Simplify. Provisional Work. Freelance.
http://www.sxc.hu/profile/haloocyn

There’s you…
http://www.sxc.hu/profile/woodsy

There’s you…and a hiring manager -- somewhere.

If he publicizes his opening, you might find it on a job board.

Get In Line

80% of all job offers are made through a personal connection.
80%
100% of all freelance projects are made through a personal connection.

Freelancers can to create opportunities.
75%
75% of all jobs are not publicized.

Whether posted or unposted, you’ve got to connect with the Hiring Manager to Get the Interview

Let’s get a little geeky…
Sarnoff's Law, Metcalf's Law, Reed's Law and YOU
http://www.sxc.hu/profile/Morrhigan

The Network’s Value Grows Proportionally to the Number of Nodes
Examples: ABC, NBC, Cable, Radio, Print
http://www.sxc.hu/profile/costi
Sarnoff’s Law

The Network’s Value Grows Proportionally to the Number of Connections
Examples: The Internet, Fax Machines
http://www.sxc.hu/profile/pmason44m
Metcalf’s Law

The Network’s Value Grows Exponentially by Number of Networks
Example: Your Brain, Facebook, Twitter, LinkedIn
http://www.sxc.hu/profile/gerard79
Reed’s Law

http://www.sxc.hu/profile/gerard79
EVERYBODY has their own Network

Making Reed’s Law Work for You
Your Network Plus…

A Reason to Connect to Their Network

Until you find…

A Champion in the Hiring Manager's Network

The Champion Strategy
Organize Your Contacts
Friends, Family and Acquaintances
Everyone but mortal enemies
http://www.sxc.hu/profile/mulligand

Invite them into your Job Search

Start with Email
Billions of users
Create in days, not months
Provides opt-out
Allows messaging to everyone
Email is the most efficient and accepted place to build your Network
http://www.sxc.hu/profile/clix

Have a Job Posting or Company to Target
http://www.sxc.hu/profile/Ayla87

Tell Your Network You're Looking for Contacts Near the Opportunity
http://www.sxc.hu/profile/lusi

Find one or more Champions to help you apply
http://www.sxc.hu/profile/erikjager

Apply through your Champion
http://www.sxc.hu/profile/Avolore

The Magic Email
Ask for help
Offer to help them
Tell them what to expect
Tell them how to help. Don’t sell.
Tell them how to opt-out
Offer something of immediate value

The Tragic Email
Try to sell them
Include your resume or portfolio
Ask them to “tell you if they hear of anything”
Don’t let them opt-out
Make it all about you

The Magic Email
SUBJECT: I would like to know if you can help
Dear [first name],
I am exploring new career opportunities and would like your help.
Freelancer Version
I am building my __________ business, and would like your help.

The Magic Email
Tell them exactly what to expect and offer to do the same for them.
I’d like to send you an occasional e-mail describing a job or company I’m interested in. If you know anyone there or can tell me more about the company, it would be very helpful.
Of course, I'm happy to do the same for you if you’re interested.
Freelancer Version
I’d like to send you an occasional e-mail describing a company I’d like as a client. If you know anyone there or can tell me more about the company, it would be very helpful.

The Magic Email
Make sure your email can be delivered.
If you're willing to help, please add my e-mail address to your approved senders list. You will have the opportunity to opt -out of my e-mails at any time.

The Magic Email
Let them know how to be removed from your list.
If you do not wish to receive any more e-mails from me, reply to this message with “No Thanks” in the subject line, and I’ll take you off of my list.

The Magic Email
Polite ending. Offer something of Value. Blog Post, Article, etc.
Thank you for your consideration,
[your name]
[e-mail address]
[phone number]
P.S. You might be interested in a book that has inspired me to take an active role in managing my career. You can get your own copy at: http://www.MarketForMeBook.com

You Now Have Permission
…to send what you said you would.
“Do you know anyone at ___________?”
“I’m interested in the position of ___________ at ___________. Do you know anyone that could tell me more about the job and the company?”
Follow up emails can be found at:
www.marketformebook.com/resources/sample-emails

Grow Your Network of Networks

Free “Emergency Edition” eBook provided by CardboardResume.com
www.marketformebook.com

www.CardboardResume.com

The Magic Email for Freelancers and Job Seekers

by Brian Massey on Jul 08, 2009

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The Magic Email for Freelancers and Job Seekers — Webinar Transcript