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Kenya Input Supply System Development
 

Kenya Input Supply System Development

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    Kenya Input Supply System Development Kenya Input Supply System Development Presentation Transcript

    • INPUT  SUPPLY  SYSTEM     CASE  STUDY   Market  System  Development   Case  Study  from  the  Kenya  Markets  Trust  
    •   DEVELOPMENT   ORGANIZATION   MARKETS   NGO   FINANCE   CAPACITY   INPUTS   Typical  Development  Model   •  NGO  staff  provide  inputs  and  equipment   •  NGO  works  with  community  members  to   represent  farmers  or  give  out  samples   (paid  or  volunteer)   •  NGO  staff  provide  technical  assistance   •  NGO  staff  provide  training   •  NGO  sets  up  demonstra7on  plots   •  NGO  provides  vouchers  for  inputs   •  NGO  provides  loans  or  links  to  MFIs   •  NGO  buys  products   •  NGO  links  farmers  to  buyers   •  NGO  sets  up  producer  groups    POOR     FARMERS  
    •   MARKETS   CUSTOMERS     (POOR  FARMERS)   FINANCE   CAPACITY   INPUTS   Typical  Input  Supply  Model   •  Agrodealer  provides  inputs  at  store  only   •  Inputs  could  be  expired  or  inappropriate   •  Agrodealer  runs  no  special  promo7ons   •  No  inten7onal  capacity  building   •  Agrodealer  gives  advice,  oEen  incorrect   •  No  financial  services  extended   •  Agrodealer  sell  for  cash  only   •  No  explicit  links  with  producer  groups  or   markets   INPUTS   AGRODEALER  
    •   Market  Systems  Development  Model   INPUTS  &  CAPACITY   Feedback   loops  from   farmers   New  distribu7on  channels:   •  Agrodealer  sets  up  village  agents   •  Village  agents  give  hands-­‐on  technical  advice   •  Agrodealer  runs  village  promo7on  events   •  Agrodealer  builds  capacity  of  preferred  stockists   •  Agrodealer  sets  up  buying  clubs     New  marke7ng  strategies:   •  Agrodealer  sets  up  customer  loyalty  clubs   •  Agrodealer  sponsors  rural  radio  agric  shows   •  Agrodealer  sets  up  sms  promo7ons/market   research   •  Agrodealer  runs  demonstra7on  plots   CUSTOMERS     (POOR  FARMERS)   MARKETS   FINANCE   Agrovet  bundles  sales  with  services   INPUTS   AGRODEALER   •  Agrodealer  provides  financing  op7ons     •  Agrodealer  provides  new  payment  methods   •  Agrodealer  sets  up  inputs  buying  clubs  with   producer  groups     •  Agrodealer  links  farmers  to  buyers   • Management   improvements   &  staff  training   • Business-­‐to-­‐ business   training  
    •   Intervening  in  Market  Systems   ICT  /     Finance   SUPPORT  FIRMS   CUSTOMERS     (POOR     FARMERS)   NGO   DEVELOPMENT   ORGANIZATION   Buyer   BUYERS   INPUTS   AGRODEALER  
    •   Intervening  in  Market  Systems   Feedback     loops   ICT  /     Finance   SUPPORT  FIRMS   CUSTOMERS     (POOR     FARMERS)   NGO   DEVELOPMENT   ORGANIZATION   Buyer   BUYERS   INPUTS   AGRODEALER