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Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Marketing Analytics

by on Jan 30, 2012

  • 797 views

The amount of data created last year could fill 75 billion fully loaded 16GB iPads which, if stacked on top of one another, would reach 339 miles into the air. The exponential growth of customer data ...

The amount of data created last year could fill 75 billion fully loaded 16GB iPads which, if stacked on top of one another, would reach 339 miles into the air. The exponential growth of customer data means deep Sales and Marketing analytics are more than just an opportunity for improvement.

Increasingly, basic Sales and Marketing performance reporting has become a competitive necessity for companies just to maintain market position.

This presentation discusses the myths and "barriers" to creating powerful Sales
and Marketing analytics that can help you:

- Target your best customers
- Optimize marketing spend
- Increase sales conversions
- Improve retention and up-sell rates

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Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Marketing Analytics Crunching “Big Data” to Drive 2012 Revenue Growth: The 5 Myths of Sales & Marketing Analytics Presentation Transcript