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"The art of social networking online and offline" …

"The art of social networking online and offline"
Find what you need through networking

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  • 1. THE ART OF NETWORKING ONLINE AND OFFLINE How to make and gain good business contacts Miguel Angel Martin 11/4/2011
  • 2. MIGUEL ANGEL MARTIN• Trainer since 1988.• Marketing experience since 1990.• Publishing management experience since 1992.• Training management experience since 2003.• Social Media experience since 2004.• Social Media Marketing experience since 2007.• Online Marketing and Social Media Marketing consultant.• XING Aragón Ambassador.• Board member of ASONET.• Social Media contributor in Aragón Radio. 28/04/2011 THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 2
  • 3. WHAT IS NETWORKING?• Social structure composed by nodes which are bound by or more interdependency structure.• 2nd meaning: To plow relationship with people who can help you professionally. THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 3
  • 4. YOUR NETWORK OUTSIDE THE WEBWho are your contacts’ contacts? ? ? ? ? ? ? ? ? ? THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 4
  • 5. YOUR NETWORK OUTSIDE THE WEBSpontaneous reccomendations ? ? ? ? ? ? ? ? THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 5
  • 6. YOUR NETWORK WITHIN THE WEBVisible contacts THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 6
  • 7. YOUR NETWORK WITHIN THE WEBYou can check your contacts’ contacts THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 7
  • 8. YOUR NETWORK WITHIN THE WEBAnd widen your professional network THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 8
  • 9. WHO ARE MY PROSPECTS?• Identify target market• Find where I can meet my best prospects• Who do I really want to meet? THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 9
  • 10. FOUR SIDES OF NETWORKINGCasual network Knowledge network YouOnline network Strong network THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 10
  • 11. ONLINE NETWORKING
  • 12. @• Social networking is here to stay.• Democractic structure.• Not substitute for real contact. THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 12
  • 13. FUNDAMENTALS• Visibility• Credibility• Profitability THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 13
  • 14. SOCIAL NETWORKING THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 14
  • 15. PROFESSIONAL SOCIAL NETWORKING THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 15
  • 16. MICROBLOGGING NETWORKING THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 16
  • 17. BE ORGANISED• Schedule your timing.• Decide which networks are most suitable.• Actions toward productive relatioship building. THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 17
  • 18. YOUR STRENGTHS• Are you a sociable person?• Do you like public speaking?• Check your professional background.• How much do you know about your area in terms of business?• What other skills can you use? THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 18
  • 19. KEEP IN MINDOnline networking is a meansnot an end. THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 19
  • 20. FACE-2-FACE NETWORKING
  • 21. TYPES OF NETWORKING• Conducted way.• Freeway THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 21
  • 22. BEFORE THE EVENT• Get to know about the event.• Send right body language.• Get organised.• Rehearse your elevator speech THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 22
  • 23. ELEVATOR SPEECH THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 23
  • 24. AT THE EVENT• Identify other people’s presentations.• Check for the most appeal ones.• Get involve into micro-groups. THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 24
  • 25. BE A GOOD LISTENERHuman brain can think at 450 wordsper minute.The average person speaks at 150words per minute. THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 25
  • 26. FOCUS YOUR ATENTION THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 26
  • 27. ICE BREAKING• What dou you like best about what you do?• Why did you get started into [your business] direction?• What are your biggest challenges?• Where else do you usually network? THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 27
  • 28. YOUR UNIQUE SELLING PROPOSITION THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 28
  • 29. POST NETWORKING
  • 30. YOUR DATA BASE• Create a DB from every event.• Follow up.• Get referrals. THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 30
  • 31. WHAT ELSE?• Build quality relationships.• Be patient.• Gain their confidence. – Your profession – Educate others about your business – Help others get closer – Invest time in others’ businesses• Who’s who. THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 31
  • 32. TO SUM UP• Set goals.• Find your networking events.• Focus on your target.• Have your elevator speech ready.• Be sociable. THE ART OF NETWORKING ONLINE AND OFFLINE Miguel Angel Martin - Page 32
  • 33. http://www.facebook.com/SM.MAMhttp://www.twitter.com/ma_martinhttps://www.xing.com/profile/MiguelAngel_Martinhttp://miguelangelmartin.blogspot.comhttp://es.linkedin.com/in/miguelangelmartin Thanks for your attention Miguel Angel Martín ma_martin@telefonica.net