Speaker: João Ribeiro, Portugal

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Setting up a company page on Linkedin
Link "In" your company


João Ribeiro was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars

Published in: Business, Technology
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Speaker: João Ribeiro, Portugal

  1. 1. Link "In" your company Presentation Overview 1) Why create a Company Page? Link "In" 2) Components of a Company Profile your company 3) Case Study – Hewlett-PackardMichael Leander Company – www.michaelleander.com
  2. 2. Setting up a company page on Linkedin - Link "In" your company Why create a Company Page" 1) Make your presence felt 2) Grow and engage your followers 3) Benefit from the buzz about your productsMichael Leander Company – www.michaelleander.com
  3. 3. Setting up a company page on Linkedin - Link "In" your company Components of a Company Profile What kind of content is on your Company Page? 1) Overview 2) Products & Services 3) AnalyticsMichael Leander Company – www.michaelleander.com
  4. 4. Setting up a company page on Linkedin - Link "In" your company Overview Overview Tab provides a friendly introduction to your brand • Follow companies to stay in the loop on key updates. • Read through a high-level overview of your company. • See who in their network is employed by your company. • Latest news about your company through your blog posts and Twitter feeds. • Quick summary of other key company data that you choose to provide. • “Employee Statistics” section to get an analytical perspective on employees.Michael Leander Company – www.michaelleander.com
  5. 5. Setting up a company page on Linkedin - Link "In" your company High-level Overview Member’s Network at your Company Follow Company Data SummaryMichael Leander Company – www.michaelleander.com
  6. 6. Setting up a company page on Linkedin - Link "In" your company Products & Services Building your showcase of recommendations • Featuring products and services • Describing each product or service • Showcasing recommendations of your products and services • Defining your target audiencesMichael Leander Company – www.michaelleander.com
  7. 7. Setting up a company page on Linkedin - Link "In" your company Description of your company offers. Product &Service Spotlight Your company servicesMichael Leander Company – www.michaelleander.com
  8. 8. Setting up a company page on Linkedin - Link "In" your company Analytics The Analytics Tab is a source of tremendous insights to give you a better understanding of member behaviour, including who is visiting your page(s), where are they coming from and how often. You also get to see a comparative snapshot of your company’s followers vs. followers of other similar companies.Michael Leander Company – www.michaelleander.com
  9. 9. Setting up a company page on Linkedin - Link "In" your company Case Study – Hewlett-Packard Challenge • Engage commercial clients on LinkedIn • Encourage business professionals to recommend HP products and services to their peers • Quickly build a critical mass of recommendationsMichael Leander Company – www.michaelleander.com
  10. 10. Setting up a company page on Linkedin - Link "In" your company Case Study – Hewlett-Packard Solution • Establish LinkedIn Company Page to engage professionals in a business context • Activate LinkedIn recommendation capability, inviting visitors to endorse HP products and services • Use LinkedIn Recommendation Ads to accelerate results Why LinkedIn? • Resource for career-minded professionals • Precise targeting by seniority, industry, job function, and geographyMichael Leander Company – www.michaelleander.com
  11. 11. Setting up a company page on Linkedin - Link "In" your company Case Study – Hewlett-Packard Results • 2,000 product recommendations in two weeks • 20,000 new followers on HP Company Page • 500,000 viral updates about HP products and servicesMichael Leander Company – www.michaelleander.com
  12. 12. Setting up a company page on Linkedin - Link "In" your companyMichael Leander Company – www.michaelleander.com
  13. 13. Setting up a company page on Linkedin - Link "In" your company Thank You Get in touch? [@] joao.ribeiro@michaelleander.com [linkedin] http://pt.linkedin.com/in/jfribeiro [web] www.michaelleander.comMichael Leander Company – www.michaelleander.com

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