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"Social Media for Entrepreneurs and start-ups" …

"Social Media for Entrepreneurs and start-ups"
Boost your overall company performance

Fady Ramzy was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars

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  • 1. SOCIAL MEDIA FORENTREPRENEURS#100 Web SeminarCairo, April 11thFady RamzyInteract Egypt country Manager
  • 2. InteractPlay Innovation
  • 3. Interact SpA- Founded in 1995 in Italy- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria, Saudi Arabia, Kuwait & Ghana- Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 19/04/20113 Social Media For Entrepreneurs
  • 4. Digital Television Digital Signageon Mobile on the Web Iptv/digital signage4 Social Media For Entrepreneurs 19/04/2011
  • 5. Semantic CMS Content Existing Assets CMS/ECM Online TV5 19/04/2011 Social Media For Entrepreneurs
  • 6. Social Media6 19/04/2011 Social Media For Entrepreneurs
  • 7. Mobile Apps7 19/04/2011 Social Media For Entrepreneurs
  • 8. WebEvolution
  • 9. From Web 1.0 to Web 2.09 19/04/2011 Social Media For Entrepreneurs
  • 10. From Web 1.0 to Web 2.010 19/04/2011 Social Media For Entrepreneurs
  • 11. Web 3.0 = The web of data11 19/04/2011 Social Media For Entrepreneurs
  • 12. Social Media For Entrepreneurs12 19/04/2011 Social Media For Entrepreneurs
  • 13. Facts & Figures Networks Overview
  • 14. Why Facebook?? A Great Deal ofA great Network Information of People Exchange SHARING Status Videos Photos Notes Import Your Blog Your Group & Fan Page 19/04/2011 14 Social Media for Entrepreneurs
  • 15. Facebook Platform: Apps/games 19/04/2011 15 Social Media for Entrepreneurs
  • 16. Facebook Mobile 19/04/2011 16 Social Media for Entrepreneurs
  • 17. YouTube
  • 18. Why YouTube? Share this video Subscribe Ratings Branded Channels 19/04/201118 Social Media for Entrepreneurs
  • 19. http://www.spotonpr.com/menatwittersurvey/ 19 Social Media for Entrepreneurs 19/04/2011
  • 20. 88% 82% 95% 87% recommend a Admit preference Affected their for brands that theyWelcomed brand based on knew via Twitterbrand perception of a their experienceengagement brand/Company on Twitterhttp://www.spotonpr.com/menatwittersurvey/ 20 Social Media for Entrepreneurs 19/04/2011
  • 21. 65% 50% 50%were interested in Surveyed, received had purchased areceiving special customer service product or serviceoffers & coupons via Twitter as a result of Twitterfrom brands onTwitterhttp://www.spotonpr.com/menatwittersurvey/ 21 Social Media for Entrepreneurs 19/04/2011
  • 22. Why Twitter !? Real-Time Engagement Constant news Updates Timeliness Feedback Interaction Engagementhttp://www.spotonpr.com/menatwittersurvey/ 22 Social Media for Entrepreneurs 19/04/2011
  • 23. Relationships Matter LinkedIn 19/04/201123 Social Media for Entrepreneurs
  • 24. Why Linkedin!? Learn Share Build Relations Hire - Recruit Connect & Re-connect Create a Professional Networks Contact - Inquire Find LEADS 19/04/201124 Social Media for Entrepreneurs
  • 25. The Mobile Era
  • 26. 1.Productivity (email, calendar,...) 2.Services / Utilities (information, updates, notification) 3.Entertainment (games, fun, Social media)26 Social Media for Entrepreneurs 19/04/2011
  • 27. Mobile apps? What’s next? 27 Social Media for Entrepreneurs 19/04/2011
  • 28. Web 2.0Entrepreneurs!
  • 29. Your brand “living Online!” Email Website Online Marketing Video Blog Social Title Text Media Identity Your SEO Brand Web Data Analytics Mobile 19/04/2011 29 Social Media For Entrepreneurs
  • 30. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 19/04/2011 30 Social Media For Entrepreneurs
  • 31. Web 3.0Smartup!
  • 32. 32 Social Media for Entrepreneurs 19/04/2011
  • 33. Blog 33 Social Media for Entrepreneurs 19/04/2011
  • 34. Newsletter34 Social Media for Entrepreneurs 19/04/2011
  • 35. Email signature35 Social Media for Entrepreneurs 19/04/2011
  • 36. Twitter36 Social Media for Entrepreneurs 19/04/2011
  • 37. Linkedin37 Social Media for Entrepreneurs 19/04/2011
  • 38. Flickr38 Social Media for Entrepreneurs 19/04/2011
  • 39. YouTube39 Social Media for Entrepreneurs 19/04/2011
  • 40. SlideShare40 Social Media for Entrepreneurs 19/04/2011
  • 41. Web Analytics 41 Social Media for Entrepreneurs 19/04/2011
  • 42. Social Media Monitoring 42 Social Media for Entrepreneurs 19/04/2011
  • 43. What can social mediado for your business?
  • 44. 44 Social Media for Entrepreneurs 19/04/2011
  • 45. How to Plan and Execute an effective“Integrated Social Media” strategy
  • 46. Doing business over social media is a Paradigm ShiftDont Sell You do not make money with social media, you makemoney with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy DuncanGot a lead? Then KISS……KEEP IT SUPER SIMPLE 19/04/2011 46 Social Media for Entrepreneurs
  • 47. Start by Questions! What’s My Goal? Engagement? Interaction? Online Presence ? Image? Credibility? Feedback 47 Social Media for Entrepreneurs 19/04/2011
  • 48. Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Train Show Expertise Behind Logo Consult Build Comfort with Client 48 Social Media for Entrepreneurs 19/04/2011
  • 49. Implement …… Find & Retain Your CustomerDirect EncourageThem to all your Social Them to be yourMedia accounts Fans/Friends/Followers To share your content. Retweet you! Promote Your brand/Activities/ Events/News Build salesA base of interactive customers! ANetwork community 49 Social Media for Entrepreneurs 19/04/2011
  • 50. Interact Egypt http://Egypt.interact.it Grazie! Twitter: Cyberzizo ‫شكرا‬ Linkedin: Fady Ramzy Facebook: Fady Ramzy Aziz 19/04/201150