Speaker: Fady Ramzy, Egypt

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"Social Media for Entrepreneurs and start-ups"
Boost your overall company performance

Fady Ramzy was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars

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Speaker: Fady Ramzy, Egypt

  1. 1. SOCIAL MEDIA FORENTREPRENEURS#100 Web SeminarCairo, April 11thFady RamzyInteract Egypt country Manager
  2. 2. InteractPlay Innovation
  3. 3. Interact SpA- Founded in 1995 in Italy- Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg- International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria, Saudi Arabia, Kuwait & Ghana- Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 19/04/20113 Social Media For Entrepreneurs
  4. 4. Digital Television Digital Signageon Mobile on the Web Iptv/digital signage4 Social Media For Entrepreneurs 19/04/2011
  5. 5. Semantic CMS Content Existing Assets CMS/ECM Online TV5 19/04/2011 Social Media For Entrepreneurs
  6. 6. Social Media6 19/04/2011 Social Media For Entrepreneurs
  7. 7. Mobile Apps7 19/04/2011 Social Media For Entrepreneurs
  8. 8. WebEvolution
  9. 9. From Web 1.0 to Web 2.09 19/04/2011 Social Media For Entrepreneurs
  10. 10. From Web 1.0 to Web 2.010 19/04/2011 Social Media For Entrepreneurs
  11. 11. Web 3.0 = The web of data11 19/04/2011 Social Media For Entrepreneurs
  12. 12. Social Media For Entrepreneurs12 19/04/2011 Social Media For Entrepreneurs
  13. 13. Facts & Figures Networks Overview
  14. 14. Why Facebook?? A Great Deal ofA great Network Information of People Exchange SHARING Status Videos Photos Notes Import Your Blog Your Group & Fan Page 19/04/2011 14 Social Media for Entrepreneurs
  15. 15. Facebook Platform: Apps/games 19/04/2011 15 Social Media for Entrepreneurs
  16. 16. Facebook Mobile 19/04/2011 16 Social Media for Entrepreneurs
  17. 17. YouTube
  18. 18. Why YouTube? Share this video Subscribe Ratings Branded Channels 19/04/201118 Social Media for Entrepreneurs
  19. 19. http://www.spotonpr.com/menatwittersurvey/ 19 Social Media for Entrepreneurs 19/04/2011
  20. 20. 88% 82% 95% 87% recommend a Admit preference Affected their for brands that theyWelcomed brand based on knew via Twitterbrand perception of a their experienceengagement brand/Company on Twitterhttp://www.spotonpr.com/menatwittersurvey/ 20 Social Media for Entrepreneurs 19/04/2011
  21. 21. 65% 50% 50%were interested in Surveyed, received had purchased areceiving special customer service product or serviceoffers & coupons via Twitter as a result of Twitterfrom brands onTwitterhttp://www.spotonpr.com/menatwittersurvey/ 21 Social Media for Entrepreneurs 19/04/2011
  22. 22. Why Twitter !? Real-Time Engagement Constant news Updates Timeliness Feedback Interaction Engagementhttp://www.spotonpr.com/menatwittersurvey/ 22 Social Media for Entrepreneurs 19/04/2011
  23. 23. Relationships Matter LinkedIn 19/04/201123 Social Media for Entrepreneurs
  24. 24. Why Linkedin!? Learn Share Build Relations Hire - Recruit Connect & Re-connect Create a Professional Networks Contact - Inquire Find LEADS 19/04/201124 Social Media for Entrepreneurs
  25. 25. The Mobile Era
  26. 26. 1.Productivity (email, calendar,...) 2.Services / Utilities (information, updates, notification) 3.Entertainment (games, fun, Social media)26 Social Media for Entrepreneurs 19/04/2011
  27. 27. Mobile apps? What’s next? 27 Social Media for Entrepreneurs 19/04/2011
  28. 28. Web 2.0Entrepreneurs!
  29. 29. Your brand “living Online!” Email Website Online Marketing Video Blog Social Title Text Media Identity Your SEO Brand Web Data Analytics Mobile 19/04/2011 29 Social Media For Entrepreneurs
  30. 30. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 19/04/2011 30 Social Media For Entrepreneurs
  31. 31. Web 3.0Smartup!
  32. 32. 32 Social Media for Entrepreneurs 19/04/2011
  33. 33. Blog 33 Social Media for Entrepreneurs 19/04/2011
  34. 34. Newsletter34 Social Media for Entrepreneurs 19/04/2011
  35. 35. Email signature35 Social Media for Entrepreneurs 19/04/2011
  36. 36. Twitter36 Social Media for Entrepreneurs 19/04/2011
  37. 37. Linkedin37 Social Media for Entrepreneurs 19/04/2011
  38. 38. Flickr38 Social Media for Entrepreneurs 19/04/2011
  39. 39. YouTube39 Social Media for Entrepreneurs 19/04/2011
  40. 40. SlideShare40 Social Media for Entrepreneurs 19/04/2011
  41. 41. Web Analytics 41 Social Media for Entrepreneurs 19/04/2011
  42. 42. Social Media Monitoring 42 Social Media for Entrepreneurs 19/04/2011
  43. 43. What can social mediado for your business?
  44. 44. 44 Social Media for Entrepreneurs 19/04/2011
  45. 45. How to Plan and Execute an effective“Integrated Social Media” strategy
  46. 46. Doing business over social media is a Paradigm ShiftDont Sell You do not make money with social media, you makemoney with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy DuncanGot a lead? Then KISS……KEEP IT SUPER SIMPLE 19/04/2011 46 Social Media for Entrepreneurs
  47. 47. Start by Questions! What’s My Goal? Engagement? Interaction? Online Presence ? Image? Credibility? Feedback 47 Social Media for Entrepreneurs 19/04/2011
  48. 48. Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Train Show Expertise Behind Logo Consult Build Comfort with Client 48 Social Media for Entrepreneurs 19/04/2011
  49. 49. Implement …… Find & Retain Your CustomerDirect EncourageThem to all your Social Them to be yourMedia accounts Fans/Friends/Followers To share your content. Retweet you! Promote Your brand/Activities/ Events/News Build salesA base of interactive customers! ANetwork community 49 Social Media for Entrepreneurs 19/04/2011
  50. 50. Interact Egypt http://Egypt.interact.it Grazie! Twitter: Cyberzizo ‫شكرا‬ Linkedin: Fady Ramzy Facebook: Fady Ramzy Aziz 19/04/201150

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