Mia Papanicolaou's presentation from the Email Marketing Day at your Desk by Markedu
Incorporating marketing offers within your transactional communications provides you with some of the best marketing real estate. Reach your customers with relevant, personalised, targeted messages in this largely untapped area.
Transpromo marketing within transactional messages such as payment confirmations, eBills or eStatements are particularly effective because it is directed at recipients who are expecting and willing to receive the email.
Highly personalised: Untap the potential of this powerful marketing real estate with messages that are relevant, targeted and highly personalized
Activity can be tracked: Detailed tracking and reporting facilitates intelligent, revenue-based marketing decisions, derived from measurable customer behaviour
Target a captive audience: Transactional messages are expected – so transpromo marketing included within these messages are received by an expressly interested audience