Spend 25 revealing minutes with the man David Ogilvy said "knows more about direct marketing than anyone else in the world".
See how he and a colleague created an integrated campaign that pulled in £1.5 million from under 2,000 prospects
To sell an entirely new online product, it used direct mail, email, website, telephone and face to face selling
The client had so little faith it took three months to get them to try it. A follow-up campaign pulled in £2 million
Speaker: Drayton Bird Head of Faculty at EADIM, United Kingdom