IDMD Online: They never dreamed it would work – but the results were astounding - Drayton Bird

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Spend 25 revealing minutes with the man David Ogilvy said "knows more about direct marketing than anyone else in the world".

See how he and a colleague created an integrated campaign that pulled in £1.5 million from under 2,000 prospects
To sell an entirely new online product, it used direct mail, email, website, telephone and face to face selling
The client had so little faith it took three months to get them to try it. A follow-up campaign pulled in £2 million

Speaker: Drayton Bird Head of Faculty at EADIM, United Kingdom

Published in: Business
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IDMD Online: They never dreamed it would work – but the results were astounding - Drayton Bird

  1. 1. They never dreamed it would work – but the results were astounding Spend 25 revealing minutes with the man David Ogilvy said "knows more about direct marketing than anyone else in the world".• See how he and a colleague created an integrated campaign that pulled in £1.5 million from under 2,000 prospects• To sell an entirely new online product, it used direct mail, email, website, telephone and face to face selling• The client had so little faith it took three months to get them to try it. A follow-up campaign pulled in £2 million Drayton Bird, United Kingdom @ the IDMD Online by Markedu
  2. 2. “Nobody reads direct mail. Especially busy business people …”
  3. 3. Email follow up
  4. 4. Landing page

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