IDMD Online: 5 reasons you should consider adding an app to your campaign mix - Sebastian Vaduva

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5 reasons you should consider adding an app to your campaign mix - Sebastian Vaduva, CEO at
Appscend - Mobile Experience Igniter

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IDMD Online: 5 reasons you should consider adding an app to your campaign mix - Sebastian Vaduva

  1. 1. 5 reasons you should consideradding an app to your campaign mix Sebastian Vaduva, - CEO Twitter: @sebivaduva Email: sebi@appscend.com Webinar 13.03.2012
  2. 2. Mobile apps todayApp Stats Worldwide> 400 M DevicesiOS & Android, covering over 70%of the smartphone market today.> 1 M ApplicationsSummed up : App Store & Android Marketplace>182Billiondownloads / year by 2015Mobile is the fastest growing market in the digital sector!
  3. 3. App’s Lifecycle1. Design & Develop 2. Deploy 3. Manage App Lifecycle 6. Improve & update 5. Collect user intelligence 4. Monetize or Engage Analytics
  4. 4. Why would I want an app?1. Focus on a brandAn app is the most intimate and personal connection a client or consumer canestablish with your brand #1 App in 57 Countries in 2009
  5. 5. Why would I want an app?2. Apps provide the richest mobile experiences.By developing a native app designed for specific smartphone features, youcan deliver exceptional functionality that mobile sites cannot. Examplesinclude tapping to a device’s GPS, accelerometer, photos, and microphone.Simply put, native apps can interact with users’ devices more fully in waysthat a website cannot.
  6. 6. Mini Countryman Iphone Game3. Unprecedented AnalyticsFor every user that logs into your app, you can retrieve demographical data– gender, location and age group. Additionally, you can store your owncustom data attached to every user; set and retrieve it inside your app, useit to create custom segments relevant to you
  7. 7. Why would I want an app?4. Apps drive salesSell virtual or physical goods to your customers right on theirmobile phones ( IAP, Subscriptions)5. Web is distractingTime spent on mobile web is less than time spend on traditionalweb. Therefore there’s really little time to draw the user’sattention. Any distraction could be fatal.
  8. 8. Thank you!Sebastian Vaduva, - CEOTwitter: @sebivaduvaEmail: sebi@appscend.comWWW.APPSCEND.COM

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