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Email certification by Return Path's Tom Sather
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Email certification by Return Path's Tom Sather

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Tom Sather from Return Path presented the email certification at Markedu's Email Marketing @Your Desk webinar:...

Tom Sather from Return Path presented the email certification at Markedu's Email Marketing @Your Desk webinar:

For every one email that Yahoo delivers to the inbox 8 others are blocked or sent to the spam folder.

While they catch a lot of bad stuff, like spam and phishing messages, they also inadvertently catch some good stuff.

Being certified can help eliminate the possibility of your messages being classified as spam. In this presentation Tom Sather, director of professional services with Return Path, talks about:

What exactly is certification and is it something I should consider?/li>
If I'm a good sender, is certification necessary?
What are the benefits of certification to my email program?

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Email certification by Return Path's Tom Sather Presentation Transcript

  • 1. Email CertificationEmail MarketingDay@YourDeskTom Sather, Director, Professional Services
  • 2. Presentationfrom Markedu’sEmail MarketingDay @Your DeskGet Markedu’s Event Alert to be notified about» the free Email Marketing Day @Your Desk» the free Social Media Marketing Day @Your Desk» the free Direct Marketing Day @Your Desk» See webinars here
  • 3. The Email UniverseYou are here.
  • 4. ISPs protect the world’s inboxes from Spam.
  • 5. FACT: 1 in 5emails sent neversees the inbox
  • 6. That means 20% of email goes here, NOT the inbox!
  • 7. Spam takes many forms so it’s hard to tell who’s who!
  • 8. How can you help ISPs know you’re one of the good guys?
  • 9. Certification
  • 10. A brief history of Email Certification + =
  • 11. Offers additional benefits.(images on, links enabled, increased deliverability to inbox)
  • 12. Which receivers?
  • 13. Return Path Certification = 2 Billion Mailboxes
  • 14. 2 BILLION2.9 BILLION
  • 15. What do receivers think?“...thousands of inbound messages come in from certified IPs,and they never get any spam complaints about those messages,so it’s all good”“...helps us by helping senders improve the overall quality anddesirability of email that comes into our network“.. don’t really give it that much thought–it just works.”Source: http://blog.wordtothewise.com/2010/10/certification-is-there-value/
  • 16. Identify theGoodSenders
  • 17. What does this mean inpractical terms?
  • 18. Better Insights
  • 19. Bypass content filters
  • 20. Images on by default
  • 21. No hourly throttling limits
  • 22. Before After Increased Inbox Placement
  • 23. Earn more revenue
  • 24. Sending Speed ClicksOpens 2% 6% 40%
  • 25. Thank you!TOM SATHERDirector, Professional Servicestom.sather@returnpath.nethttp://www.returnpath.netTwitter: @tom_sather 25