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Convert more virtual traffic into real money – 16 ways a 4-foot man with hairy feet can help you - Markedu webinar with D Bnonn Tennant

Convert more virtual traffic into real money – 16 ways a 4-foot man with hairy feet can help you - Markedu webinar with D Bnonn Tennant

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    Convert more virtual traffic into real money Convert more virtual traffic into real money Presentation Transcript

    • &
    • CONVERT MORE VIRTUAL TRAFFIC INTO REAL MONEY—16 WAYS A 4-FOOT MAN WITH HAIRY FEET CAN HELP YOUEXCLUSIVE WEBINAR
    • D Bnonn Tennant, www.informationhighwayman.com Cute daughter not included with this webinarYOUR HOSTS
    • THE “FRODO” CONVERSION RATE CHECKLIST
    • First ReactionOrientationDesirabilityOffersTHE “FRODO” CONVERSION RATE CHECKLIST
    • FIRST REACTION
    • “HOW DOES THE SITE MAKE ME FEEL?”FIRST REACTION
    • “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgmentFIRST REACTION
    • “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgment ♦ made within the first couple of secondsFIRST REACTION
    • “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgment ♦ made within the first couple of seconds ♦ emotional: deep-seatedFIRST REACTION
    • “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgment ♦ made within the first couple of seconds ♦ emotional: deep-seated ♦ very influentialFIRST REACTION
    • 4 MAIN FACTORSFIRST REACTION
    • 4 MAIN FACTORS ♦ aestheticsFIRST REACTION
    • 4 MAIN FACTORS ♦ aesthetics ♦ layoutFIRST REACTION
    • 4 MAIN FACTORS ♦ aesthetics ♦ layout ♦ imagesFIRST REACTION
    • 4 MAIN FACTORS ♦ aesthetics ♦ layout ♦ images ♦ expectationsFIRST REACTION
    • “HOW DOES THE SITE MAKE ME FEEL?”Governs ODO (emotion > logic)FIRST REACTION
    • “ODO”: ORIENTATION, DESIRABILITY, OFFERS
    • ODO REPRESENTS SPECIFIC PAGE ELEMENTS…“ODO”: ORIENTATION, DESIRABILITY, OFFERS
    • …AND ONLY “ACE” ELEMENTS ARE EFFECTIVE:ATTENTION = CONTRAST + EYEPATH“ODO”: ORIENTATION, DESIRABILITY, OFFERS
    • ATTENTION = CONTRAST + EYEPATH (ACE)
    • ORIENTATION
    • “AM I IN THE RIGHT PLACE?”ORIENTATION
    • “AM I IN THE RIGHT PLACE?”♦ site must look promising to prospect at first glanceORIENTATION
    • “AM I IN THE RIGHT PLACE?”♦ site must look promising to prospect at first glance♦ he must immediately be able to tell what it’s aboutORIENTATION
    • “AM I IN THE RIGHT PLACE?”♦ site must look promising to prospect at first glance♦ he must immediately be able to tell what it’s about♦ …and feel comfortable within seven secondsORIENTATION
    • 4 FACTORSORIENTATION
    • 4 FACTORS♦ masthead (logotype + tagline)ORIENTATION
    • 4 FACTORS♦ masthead (logotype + tagline)♦ navigationORIENTATION
    • 4 FACTORS♦ masthead (logotype + tagline)♦ navigation♦ searchORIENTATION
    • 4 FACTORS♦ masthead (logotype + tagline)♦ navigation♦ search♦ headlineORIENTATION
    • DESIRABILITY
    • “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?”DESIRABILITY
    • “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?”Vp = G [ (RP=2Re+2Rt+Rm) −(IP = 4Ie + It + Im) ]DESIRABILITY
    • “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?”perceived value = perceived return − perceived investmentDESIRABILITY
    • “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?”perceived value = perceived return − perceived investmentmust be positive gradualizeDESIRABILITY
    • VALUEDESIRABILITY
    • EMOTION VALUEDESIRABILITY
    • EMOTION VALUE TIMEDESIRABILITY
    • EMOTION VALUE TIME MONEYDESIRABILITY
    • 4 FACTORSDESIRABILITY
    • 4 FACTORS♦ headlineDESIRABILITY
    • 4 FACTORS♦ headline♦ copyDESIRABILITY
    • 4 FACTORS♦ headline♦ copy♦ images—tease or demonstrateDESIRABILITY
    • 4 FACTORS♦ headline♦ copy♦ images—tease or demonstrate♦ informationDESIRABILITY
    • OFFERS
    • “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”OFFERS
    • “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”♦ make your objectives match your prospect’sOFFERS
    • “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”♦ make your objectives match your prospect’s♦ gradualize: develop logical thought sequencesOFFERS
    • “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”♦ make your objectives match your prospect’s♦ gradualize: develop logical thought sequences♦ lead capture = up to 4800% more salesOFFERS
    • “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”♦ make your objectives match your prospect’s♦ gradualize: develop logical thought sequences♦ lead capture = up to 4800% more sales♦ 1 main offer, but “either/or” beats “yes/no”OFFERS
    • 4 FACTORSOFFERS
    • 4 FACTORS♦ familiarityOFFERS
    • 4 FACTORS♦ familiarity♦ desirabilityOFFERS
    • 4 FACTORS♦ familiarity♦ desirability♦ visibilityOFFERS
    • 4 FACTORS♦ familiarity♦ desirability♦ visibility♦ phrasingOFFERS
    • Emotion Gradualize RepeatFIRST REACTION, ORIENTATION, DESIRABILITY, OFFERS Attention = Contrast + EyepathMORE SALES & LEADS WITH FRODO & ACE
    • THESE ARE JUST THE MOST BASIC PRINCIPLES ….THERE ARE MANY-MANY-MANY MORETHE “FRODO” CONVERSION RATE CHECKLIST
    • LEARN THEM ALL IN… “ATTENTION-THIEVERY 101” Sign up now for free online classeswww.attentionthievery.info