Convert more virtual traffic into real money

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Convert more virtual traffic into real money – 16 ways a 4-foot man with hairy feet can help you - Markedu webinar with D Bnonn Tennant

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Convert more virtual traffic into real money

  1. 1. &
  2. 2. CONVERT MORE VIRTUAL TRAFFIC INTO REAL MONEY—16 WAYS A 4-FOOT MAN WITH HAIRY FEET CAN HELP YOUEXCLUSIVE WEBINAR
  3. 3. D Bnonn Tennant, www.informationhighwayman.com Cute daughter not included with this webinarYOUR HOSTS
  4. 4. THE “FRODO” CONVERSION RATE CHECKLIST
  5. 5. First ReactionOrientationDesirabilityOffersTHE “FRODO” CONVERSION RATE CHECKLIST
  6. 6. FIRST REACTION
  7. 7. “HOW DOES THE SITE MAKE ME FEEL?”FIRST REACTION
  8. 8. “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgmentFIRST REACTION
  9. 9. “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgment ♦ made within the first couple of secondsFIRST REACTION
  10. 10. “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgment ♦ made within the first couple of seconds ♦ emotional: deep-seatedFIRST REACTION
  11. 11. “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgment ♦ made within the first couple of seconds ♦ emotional: deep-seated ♦ very influentialFIRST REACTION
  12. 12. 4 MAIN FACTORSFIRST REACTION
  13. 13. 4 MAIN FACTORS ♦ aestheticsFIRST REACTION
  14. 14. 4 MAIN FACTORS ♦ aesthetics ♦ layoutFIRST REACTION
  15. 15. 4 MAIN FACTORS ♦ aesthetics ♦ layout ♦ imagesFIRST REACTION
  16. 16. 4 MAIN FACTORS ♦ aesthetics ♦ layout ♦ images ♦ expectationsFIRST REACTION
  17. 17. “HOW DOES THE SITE MAKE ME FEEL?”Governs ODO (emotion > logic)FIRST REACTION
  18. 18. “ODO”: ORIENTATION, DESIRABILITY, OFFERS
  19. 19. ODO REPRESENTS SPECIFIC PAGE ELEMENTS…“ODO”: ORIENTATION, DESIRABILITY, OFFERS
  20. 20. …AND ONLY “ACE” ELEMENTS ARE EFFECTIVE:ATTENTION = CONTRAST + EYEPATH“ODO”: ORIENTATION, DESIRABILITY, OFFERS
  21. 21. ATTENTION = CONTRAST + EYEPATH (ACE)
  22. 22. ORIENTATION
  23. 23. “AM I IN THE RIGHT PLACE?”ORIENTATION
  24. 24. “AM I IN THE RIGHT PLACE?”♦ site must look promising to prospect at first glanceORIENTATION
  25. 25. “AM I IN THE RIGHT PLACE?”♦ site must look promising to prospect at first glance♦ he must immediately be able to tell what it’s aboutORIENTATION
  26. 26. “AM I IN THE RIGHT PLACE?”♦ site must look promising to prospect at first glance♦ he must immediately be able to tell what it’s about♦ …and feel comfortable within seven secondsORIENTATION
  27. 27. 4 FACTORSORIENTATION
  28. 28. 4 FACTORS♦ masthead (logotype + tagline)ORIENTATION
  29. 29. 4 FACTORS♦ masthead (logotype + tagline)♦ navigationORIENTATION
  30. 30. 4 FACTORS♦ masthead (logotype + tagline)♦ navigation♦ searchORIENTATION
  31. 31. 4 FACTORS♦ masthead (logotype + tagline)♦ navigation♦ search♦ headlineORIENTATION
  32. 32. DESIRABILITY
  33. 33. “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?”DESIRABILITY
  34. 34. “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?”Vp = G [ (RP=2Re+2Rt+Rm) −(IP = 4Ie + It + Im) ]DESIRABILITY
  35. 35. “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?”perceived value = perceived return − perceived investmentDESIRABILITY
  36. 36. “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?”perceived value = perceived return − perceived investmentmust be positive gradualizeDESIRABILITY
  37. 37. VALUEDESIRABILITY
  38. 38. EMOTION VALUEDESIRABILITY
  39. 39. EMOTION VALUE TIMEDESIRABILITY
  40. 40. EMOTION VALUE TIME MONEYDESIRABILITY
  41. 41. 4 FACTORSDESIRABILITY
  42. 42. 4 FACTORS♦ headlineDESIRABILITY
  43. 43. 4 FACTORS♦ headline♦ copyDESIRABILITY
  44. 44. 4 FACTORS♦ headline♦ copy♦ images—tease or demonstrateDESIRABILITY
  45. 45. 4 FACTORS♦ headline♦ copy♦ images—tease or demonstrate♦ informationDESIRABILITY
  46. 46. OFFERS
  47. 47. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”OFFERS
  48. 48. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”♦ make your objectives match your prospect’sOFFERS
  49. 49. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”♦ make your objectives match your prospect’s♦ gradualize: develop logical thought sequencesOFFERS
  50. 50. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”♦ make your objectives match your prospect’s♦ gradualize: develop logical thought sequences♦ lead capture = up to 4800% more salesOFFERS
  51. 51. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?”♦ make your objectives match your prospect’s♦ gradualize: develop logical thought sequences♦ lead capture = up to 4800% more sales♦ 1 main offer, but “either/or” beats “yes/no”OFFERS
  52. 52. 4 FACTORSOFFERS
  53. 53. 4 FACTORS♦ familiarityOFFERS
  54. 54. 4 FACTORS♦ familiarity♦ desirabilityOFFERS
  55. 55. 4 FACTORS♦ familiarity♦ desirability♦ visibilityOFFERS
  56. 56. 4 FACTORS♦ familiarity♦ desirability♦ visibility♦ phrasingOFFERS
  57. 57. Emotion Gradualize RepeatFIRST REACTION, ORIENTATION, DESIRABILITY, OFFERS Attention = Contrast + EyepathMORE SALES & LEADS WITH FRODO & ACE
  58. 58. THESE ARE JUST THE MOST BASIC PRINCIPLES ….THERE ARE MANY-MANY-MANY MORETHE “FRODO” CONVERSION RATE CHECKLIST
  59. 59. LEARN THEM ALL IN… “ATTENTION-THIEVERY 101” Sign up now for free online classeswww.attentionthievery.info

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