Best practices on email deliverability by Richard Gibson from Return Path

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Return Path's Richard Gibson presented Best practices on Email Deliverability at the Email Marketing Day @Your Desk organized by Markedu.

Return Path is the market leader in deliverability and Richard provided some really great insights on how email marketers can improve deliverability. Getting to the inbox is no longer an easy feat, which is what makes this email deliverability best practices presentation by Richard Gibson remarkably relevant.

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Best practices on email deliverability by Richard Gibson from Return Path

  1. 1. Best Practices on DeliverabilityEmail Marketing Day @ Your DeskTuesday 4th October 2011
  2. 2. Presentationfrom Markedu’sEmail MarketingDay @Your DeskGet Markedu’s Event Alert to be notified about» the free Email Marketing Day @Your Desk» the free Social Media Marketing Day @Your Desk» the free Direct Marketing Day @Your Desk» See webinars here
  3. 3. The Email Universe
  4. 4. The Email Universe
  5. 5. The Email Universe
  6. 6. ISPs protect the world’s inboxes from Spam.
  7. 7. Your email is not reaching the inbox
  8. 8. Global Delivery Rates (1H 2011).CALAAPACEMEANOAM 0,0% 20,0% 40,0% 60,0% 80,0% 100,0%
  9. 9. 19%
  10. 10. FACT: Email that gets blocked or junkeddoesn’t get a click. No click, no revenue.
  11. 11. Spam takes many forms so it’s hard to tell who’s who!
  12. 12. How can you help ISPs know you’re one of the good guys?
  13. 13. First the basics…There are 5 elements togood reputation…
  14. 14. Keepcomplaints toa minimum
  15. 15. Have a solid infrastructure
  16. 16. Don’t send tospam trap addresses
  17. 17. Don’t email the dead
  18. 18. Maintain a permanenthome
  19. 19. If you cancommit tothis…
  20. 20. ISPs will open their doors. (trusted email goes to the inbox)
  21. 21. Earn more revenue
  22. 22. www.senderscore.org
  23. 23. Coming soon: Email Certification Starting at 15:35 UK / 16:35 CET
  24. 24. Richard GibsonChannel Relationship Manager, UKrichard.gibson@returnpath.net@RichardGibson

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