Your SlideShare is downloading. ×
5 Things to Ensure Better Deliverability by Andrew Bonar at email Marketing Day Webinar
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

5 Things to Ensure Better Deliverability by Andrew Bonar at email Marketing Day Webinar

1,023

Published on

5 Things to Ensure Better Deliverability …

5 Things to Ensure Better Deliverability

Presented by Andrew Bonar from Email Vision at Markedu's Email Marketing Day at Your Desk web seminar


There is a changing landscape when it comes to email marketing, a growing usage of mobile smart devices, a greater reliance on reputation, higher expectations from recipients and an inbox which is increasingly Being managed through smart filters. This session will cover 5 steps to increasing your deliverability and likelihood of having your message read.

Ensure that your email communication renders perfectly on mobile devices
Create a conversion from mobile device to browser that gets you what you want

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,023
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Presented by:Andrew Bonar
  • 2. Presentationfrom Markedu’sEmail MarketingDay @Your DeskGet Markedu’s Event Alert to be notified about» the free Email Marketing Day @Your Desk» the free Social Media Marketing Day @Your Desk» the free Direct Marketing Day @Your Desk» See webinars here
  • 3. Presented by Andrew BonarDelivered 4Billion Messagesin September 2011Over 12 years experience inthe field of email
  • 4. List Managemen t Relevance & Permission Engagement Technical Setup Your Content & Message5 steps to successful inbox placement
  • 5. 1 Only ever work with opt-in mailing lists. Confirm subscriptions from2 users Permission cannot be3 bought or sold
  • 6. Ensure recipients are activeRemove hard bouncesRemove recurrent softbouncesRe-engage or removeinactives
  • 7. Work with reputable partnersfor email deliveryEnsure SPF, DKIM & othertechnical aspects are correctConsider ReturnPath,Certified Sender Alliance &others
  • 8. Manage expectationsSegment your listEnsure value (rememberwiifm)Encourage clicks & replies
  • 9. Ignoring suggestionswill result in:• Poorly managed list• Downturn in reputation• Poor deliverability• Lower ROI
  • 10. Permission– Confirmed opt-in mailing listList Management– Remove hard bounces, cleanup your soft bounces, re-engage or remove the in-activesTechnical Setup– Ensure SPF, DKIM, FeedbackLoops are all in place and correctRelevance & Engagement- Manage expectationsand target your sends with segmentationYour content & message- personalise, test andensure it works across platforms
  • 11. I am happy to answer your questionsAndrew BonarDeliverability Director, EmailvisionDirect: +44 20 7554 4594Mobile: +44 7557 038 058Find me online::Twitter.com/andrewbonarFacebook.com/MrBonarhttp://emailexpert.org

×