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Through two successful campaign studies Akram Raffoul will share how Jacobsons conducted a direct marketing campaign with a test drive offer to accelerate sales in automotive. And how starting a robust retention framework with predictable success ratio and substantial savings on cost of sale of new vehicles, along with an even more substantial saving on sales incentives drove retention.
The two client challenges Jacobsons addressed in these campaigns were:
- Ensure that a minimum number of vehicles of the new car line sell before the start of the model year so that they start appearing on the roads and generate buzz about the new car in the primary target market milieut
- Test a basic retention process in view of completing the retention framework of the CRM program
Speaker: Akram Raffoul from Jacobsons Direct, UAE