Reaching Your Audience
A Practical Guide to
Online Video Distribution
Online video is becoming more and more widespread, To develop a video distribution strategy that fits your
and the nature of its audience is rapidly changing. publishing goals, it is essential to fully understand the
eMarketer predicts that before the end of 2008, over range of online video options available. Having a clear
one-half of the US popuation will have watched video picture of the challenges and benefits presented by each
on the Internet and that by 2009 more than 80% of all video distribution scheme is critical to making the right
Internet users will be video viewers. decision for your organization’s video distribution needs.
As the volume and demographic profile of the people This white paper is designed to serve as a guide
who access online video changes, content owners, to understanding the various approaches to video
producers, and Web publishers are experimenting with distribution, and to help you establish an
a variety of online distribution strategies. Some are online video distribution strategy that fits
discovering new ways to access their audience directly your company’s goals.
for the first time, while others find themselves displaced
by a new breed of video publishers who play by
Publishers have a wide range of options available when considering
their online video distribution strategy. To determine the right formula,
they must evaluate and balance their needs for control, monetization,
and widespread distribution. Whether you are creating a network of
large affiliates or building broad viral distribution, the best practices
and tactical questions outlined in this white paper will help you begin
making the decisions you need to develop a distribution strategy that
makes sense for your organization’s goals and objectives. Ultimately,
the success of your initiatives will depend on how well you can adapt
to the needs of your affiliate network and how efficiently you can opti-
mize your content, monetization, and logistics.
Brightcove is the leading online video platform used by media companies,
businesses and organizations worldwide to publish and distribute video on
the Web. Our on-demand platform is used by hundreds of organizations
in nearly every corporate and social sector for online video initiatives that
reach more than a hundred million Internet users every month.
To learn more about Brightcove and how we can help you implement your
online video strategy, visit www.brightcove.com or contact our sales team
at (617) 674-6500.
cbsaudiencenetwork.com and http://www.alleyinsider.com/2007/7/cbs_interactive
One Cambridge Center 617 674 6500 tel www.brightcove.com
Cambridge, MA 02142 617 395 8352 fax