Copy of presentation slides from our April customer retention workshop

1. Win for your business
Introduce the most new members to The
Online Sales Manager in any quarter and
you will win to spend on your business.
Full details available at:
www.increasesalesnow.co.uk/competition
More than just a website
www.increasesalesnow.co.uk

2. More than just a website
www.increasesalesnow.co.uk

3. Customer Retention
• Do you actively pursue repeat business?
• What are your objectives for today?
• Our topics for discussion:
The sales process
How do we do it
The golden rules
More than just moneyMore than just a website
www.increasesalesnow.co.uk

4. The sales process
More than just a website
www.increasesalesnow.co.uk
Suspects
Prospects
Quoted
Follow up
Client
Advocate
Qualified Leads/referrals
Customer

5. The sales process
More than just a website
www.increasesalesnow.co.uk
Suspects
Prospects
Quoted
Follow up
Client
Advocate
Qualified Leads/referrals
Customer
Most businesses need to apply
more focus in these areas

6. Why?
More than just a website
www.increasesalesnow.co.uk
•Faster sales process
•Less rejection
•Higher appreciation of your value
•Lower cost of sale

7. How do we do it?
Ensure that you have products or services that
support your existing customers.
More than just a website
www.increasesalesnow.co.uk

8. How do we do it?
More than just a website
www.increasesalesnow.co.uk
• Engage –
• Create –
• Ask –
Find out how your last project enhanced
their business
Develop this conversation into a
testimonial or even a case study
Find out if they know anyone who would
value this same service

9. How do we do it?
More than just a website
www.increasesalesnow.co.uk
• Add value –
• Understand –
• Evolve –
Talk to them about the future and
what they want to achieve
Explore how you can help them
achieve those ends
Develop products, services and
offerings to support existing customers

10. How do we do it?
More than just a website
www.increasesalesnow.co.uk
• Reward loyalty –
• It’s in the little
things–
Thank them for their continued
support
Reply to their e-mails, thank them
for their payments, invite them to
events

11. How do we do it?
More than just a website
www.increasesalesnow.co.uk
• Make
excuses –
• Don’t make
excuses –
Start conversations, engage with them,
keep at the forefront of their mind
Just make it happen

12. The golden rules
More than just a website
www.increasesalesnow.co.uk
1. The number one reason why customers stop
buying from you is they think you don’t care
2. 70 – 85% of your customers from last year
should also buy from you this year
3. And they should buy more volume and more
often

13. More than just money
More than just a website
www.increasesalesnow.co.uk
•Did we deliver what you wanted?
•Have you been able to use it?
•How has it impacted your business?
•How will it make a difference in the future?
•Give us a rating.
•Justify the score.

14. Our next meeting
Wednesday 6th May
Coffee and networking from 9.30 am
10.00 – 12.00 am
The Portfolio Centre
Key account development
More than just a website
www.increasesalesnow.co.uk

15. Win for your business
Introduce the most new members to The
Online Sales Manager in any quarter and
you will win to spend on your business.
Full details available at:
www.increasesalesnow.co.uk/competition
More than just a website
www.increasesalesnow.co.uk