t r a n s l a t i n g O R t r a n s f o r m i n g
m e d i a
ONLINE
TEXTBOOKS
Mark Werner Caroline Sinkinson
@markwerner @s...
Higher Education
context
ONLINE
TEXTBOOKS
device
ownershipFROM DECEMBER
2011 AND EARLY
JANUARY 2012,
OWNERSHIP OF
DEVICES DOUBLED
10%-19%.
Photo by Melentita2012 CC...
ebook reading
INCREASED FROM
16%TO 23%
AMERICANS
16 AND OLDER
Photo by Melentita CC BY 2.0 Link
print reading
THOSE WHO READ
PRINTED BOOKS
FELL FROM
72%TO
67%.
Photo by Auntie P CC BY-NC-SA 2.0 Link
textbook
cost
$662
$1,200
6%
INCREASE PER
YEAR
Photo by Tulan e PublicationsCC BY-NC-SA 2.0 Link
$56
$57
$64
$62
$65
$68
$50
$49
$57
$52
$51
$53
2007 2008 2009 2010 2011 2012
NEW
USED
Photo by quinn.anya CC BY-SA 2.0 Li...
solutions
research
project
demonstration
methods
FACULTY
STUDENTS
Semi structured
Photo by evanforester CC BY NC 2.0
Student surveys
Photo by Ikhlasul Amal CC BY NC 2.0
Student
response
ANYONE WHO CAN USE A COMPUTER
CAN USE THE TOOL.
I REALLY LIKED THAT I COULD STUDY
ANYWHERE.
Photo by Geir Halvorsen CC BY-NC-SA 2.0 Link
I USED THE NOTE FEATURE TO
RECORD QUESTIONS THAT I WANTED
TO ASK DURING CLASS OR OFFICE
HOURS.
I HIGHLIGHT WITH DIFFERENT
COLORS TO MAKE IT EASIER TO
REVIEW LATER.
Photo by Geir Halvorsen CC BY 2.0 Link
IN ONE YEAR, I HAVE TO PREPARE FOR
THE CPA EXAM. I WILL NEED TO
READ THIS TEXTBOOK AGAIN.
Photo by Contraversion CC BY-NC ...
faculty response
IUSED MY PRINT COPY MORE
BECAUSE I HAD ALREADY MADE
NOTES AND HIGHLIGHTS.
Photo by Greenasian CC BY –NC-NC2.0 Link
IDID USE THE ANNOTATION
FEATURE A BIT. THE BOOK HAS
THINGS IN IT THAT DON'T BELONG.
Photo by Tama Leaver CC BY-NC-SA 2.0 L...
STUDENTS CANNOT MAKE BETTER
THAN A C+ IN MY CLASS WITHOUT
BUYING THE BOOK.
Photo by 401(K)2013 CC BY-SA 2.0 Link
YOU COULD DOWNLOAD TO SEE HOW
MANY PAGES THE STUDENTS
HAD VIEWED.
IN OFFICE HOURS OR CLASS… WE
COULD GO RIGHT TO THE RELEVANT
PAGE IN THE TEXT.
Photo by Bard College at Simons Rock CC BY-N...
issues
legal
publisher
Image from morgue file
technical
Image from morgue file
Engagement & use
Image from http://www.disabroad.org/faculty-advisors/development/
recommendation
s
choice
support
future
COST
Photo by Philip Taylor PT CC BY-SA 2.0 Link
cost
support
future
CHOICE
Photo by PaulSteinJC PT CC BY-SA 2.0 Link
cost
choice
future
SUPPORT
Photo by Theen PT CC BY-NC-SA 2.0 Link
cost
choice
support
FUTURE
Photo by B Tal PT CC BY-NC 2.0 Link
Transform ~ Don’t
TranslatePhoto by B Tal PT CC BY-NC –SA 2.0 Link
Thank you
Online Textbooks: Translating or Transforming Media?
Online Textbooks: Translating or Transforming Media?
Online Textbooks: Translating or Transforming Media?
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Online Textbooks: Translating or Transforming Media?

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Presentation at the 2013 Colorado Learning and Teaching with Technology (COLTT) Conference. Wednesday, August 7th, 2013

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Online Textbooks: Translating or Transforming Media?

  1. 1. t r a n s l a t i n g O R t r a n s f o r m i n g m e d i a ONLINE TEXTBOOKS Mark Werner Caroline Sinkinson @markwerner @sinkinsonc
  2. 2. Higher Education context ONLINE TEXTBOOKS
  3. 3. device ownershipFROM DECEMBER 2011 AND EARLY JANUARY 2012, OWNERSHIP OF DEVICES DOUBLED 10%-19%. Photo by Melentita2012 CC BY 2.0 Link
  4. 4. ebook reading INCREASED FROM 16%TO 23% AMERICANS 16 AND OLDER Photo by Melentita CC BY 2.0 Link
  5. 5. print reading THOSE WHO READ PRINTED BOOKS FELL FROM 72%TO 67%. Photo by Auntie P CC BY-NC-SA 2.0 Link
  6. 6. textbook cost $662 $1,200 6% INCREASE PER YEAR Photo by Tulan e PublicationsCC BY-NC-SA 2.0 Link
  7. 7. $56 $57 $64 $62 $65 $68 $50 $49 $57 $52 $51 $53 2007 2008 2009 2010 2011 2012 NEW USED Photo by quinn.anya CC BY-SA 2.0 Link
  8. 8. solutions
  9. 9. research project
  10. 10. demonstration
  11. 11. methods
  12. 12. FACULTY STUDENTS Semi structured Photo by evanforester CC BY NC 2.0
  13. 13. Student surveys Photo by Ikhlasul Amal CC BY NC 2.0
  14. 14. Student response
  15. 15. ANYONE WHO CAN USE A COMPUTER CAN USE THE TOOL.
  16. 16. I REALLY LIKED THAT I COULD STUDY ANYWHERE. Photo by Geir Halvorsen CC BY-NC-SA 2.0 Link
  17. 17. I USED THE NOTE FEATURE TO RECORD QUESTIONS THAT I WANTED TO ASK DURING CLASS OR OFFICE HOURS.
  18. 18. I HIGHLIGHT WITH DIFFERENT COLORS TO MAKE IT EASIER TO REVIEW LATER. Photo by Geir Halvorsen CC BY 2.0 Link
  19. 19. IN ONE YEAR, I HAVE TO PREPARE FOR THE CPA EXAM. I WILL NEED TO READ THIS TEXTBOOK AGAIN. Photo by Contraversion CC BY-NC 2.0 Link
  20. 20. faculty response
  21. 21. IUSED MY PRINT COPY MORE BECAUSE I HAD ALREADY MADE NOTES AND HIGHLIGHTS. Photo by Greenasian CC BY –NC-NC2.0 Link
  22. 22. IDID USE THE ANNOTATION FEATURE A BIT. THE BOOK HAS THINGS IN IT THAT DON'T BELONG. Photo by Tama Leaver CC BY-NC-SA 2.0 Link
  23. 23. STUDENTS CANNOT MAKE BETTER THAN A C+ IN MY CLASS WITHOUT BUYING THE BOOK. Photo by 401(K)2013 CC BY-SA 2.0 Link
  24. 24. YOU COULD DOWNLOAD TO SEE HOW MANY PAGES THE STUDENTS HAD VIEWED.
  25. 25. IN OFFICE HOURS OR CLASS… WE COULD GO RIGHT TO THE RELEVANT PAGE IN THE TEXT. Photo by Bard College at Simons Rock CC BY-NC 2.0 Link
  26. 26. issues
  27. 27. legal
  28. 28. publisher Image from morgue file
  29. 29. technical Image from morgue file
  30. 30. Engagement & use Image from http://www.disabroad.org/faculty-advisors/development/
  31. 31. recommendation s
  32. 32. choice support future COST Photo by Philip Taylor PT CC BY-SA 2.0 Link
  33. 33. cost support future CHOICE Photo by PaulSteinJC PT CC BY-SA 2.0 Link
  34. 34. cost choice future SUPPORT Photo by Theen PT CC BY-NC-SA 2.0 Link
  35. 35. cost choice support FUTURE Photo by B Tal PT CC BY-NC 2.0 Link
  36. 36. Transform ~ Don’t TranslatePhoto by B Tal PT CC BY-NC –SA 2.0 Link
  37. 37. Thank you
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