Postory 20140504 『PVD+』

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  • 1. X”料理” 96983 + “cook” 1188775 = 1.3 Million “瘦身” 177489 + “Fit” 18043626 = 18.2 Million “旅行” 175504 + “Travel” 14066816 = 14.1 Million
  • 2. Average annual 140,000,000 trips Average trip: 1.47 days 61% on weekend 72% is one-day trip 96,197 97,990 123,937 152,268 142,069 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 97年 98年 99年 100年 101年 Domestic tourism Unit: thousands of person
  • 3. expenses per person per day : NT$ 1,293 *140,000,000 trips =770,000,000,000 (NT$ 770 billion)
  • 4. 提供最貼心的微旅行記錄工具 & 分享資訊
  • 5. Introduction Stage • Introduce postory • Brand awareness • Great articles sharing • Market testing Growth Stage • Postory service • Theme activities • Keep Improving with User Opinions Maturity Stage • Social network • Developers • Other Product
  • 6. LifeTime Value > Cost Per Acquisition
  • 7. Introduction StageGrowth Stage Maturity Stage Users Income Costs Dev FB, Blog Awareness Dev activities Developer s Shop, store time Money
  • 8. Thanks for your attention