Linkedin for the job seeker basics.ppt

LinkedIn and the Job Seeker
Mark Van Baale | Doug Richards

New Landing Presents:LinkedIn and the Job Seeker
Meet your presenters
Mark Van Baale: Kansas City Social Media Group
Doug Richards: Managing Partner; RH & Associates
Session Goal(s)
Discoverability
Credibility
Find ‘hidden’ jobs
Grow your network
Errata
No question is dumb
The agenda is yours

LinkedIn basics
To earn a 100% complete profile you must have completely filled in the following
A current position
Two past positions.
Education.
Profile summary.
A profile photo.
Specialties.
At least three recommendations

100% complete profile view

LinkedIn Basics (cont.)
Your profile
It’s not your resume (snapshot of your brand)
Make it enticing (aka ‘sticky’)
Tip: if you’re stuck, recruit help from a friend
Be descriptive
How would a recruiter know you’re a fit
Size does matter
The size of your network is important but not nearly as important as having the right type of contact

Summary (Tell A Story)

1st, 2nd, 3rd … home plate?
A 1st degree connection should always be someone you know well and could enthusiastically recommend
A 2nd degree connection is typically someone that you have yet had a need to connect with
A 3rd degree connection will almost always require an introduction (shortcut: join their Groups or Answer their questions)
Out of Network; you have no visibility of this person or their network.
Networks are grown by establishing trust and offering to help

Example of 1st degree connection to 2nd degree connection

Example 2nd degree connection extending invitation to connect and talk in more detail

Exploring “Hidden Job Market”
Company Follow
Integrated Job Search Site (SimplyHired.com) with LinkedIn
LinkedIn Groups and Answers

Following companies and individuals
Why follow a company?
Get notified immediately of new jobs
Get notifications of recent hires and promotions
Follow their latest news
Why follow an individual?
If you’re not connected via a degree
Receive notifications about their network updates
Build a conversational profile about this potential connection
Connect with them if they work at a company you wish to work at

Following Companies
Follow Companies by going to a company’s profile page via Search or clicking on
a person’s profile where company name displays

Following Companies
Can choose how often you receive updates and what types of updates you receive.

Following Companies
You can look at statistics about those employees on LinkedIn tied to the company
you want to work for.

Following Companies
You can view where company employees worked at before joining the company
and where many went after leaving the company (Career Path)

Following Companies
You can also see other companies people looked to get a sense of similar
companies to check out:

SimplyHired.com Integration with LinkedIn

LinkedIn Basics Q&A
You must
Create a 100% complete profile
Reserve your personal (vanity) URL
Write and request recommendations
Grow your network – quality and quantity
Follow the companies you want to work for and the individuals you want to work with

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Linkedin for the job seeker basics.ppt

by Mark Baale on Nov 03, 2010

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Linkedin for the job seeker basics.ppt — Presentation Transcript