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Linkedin for the job seeker basics.ppt

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    Linkedin for the job seeker basics.ppt Linkedin for the job seeker basics.ppt Presentation Transcript

    • LinkedIn and the Job Seeker
      Mark Van Baale | Doug Richards
    • New Landing Presents:LinkedIn and the Job Seeker
      Meet your presenters
      Mark Van Baale: Kansas City Social Media Group
      Doug Richards: Managing Partner; RH & Associates
      Session Goal(s)
      Discoverability
      Credibility
      Find ‘hidden’ jobs
      Grow your network
      Errata
      No question is dumb
      The agenda is yours
    • LinkedIn basics
      To earn a 100% complete profile you must have completely filled in the following
      A current position
      Two past positions.
      Education.
      Profile summary.
      A profile photo.
      Specialties.
      At least three recommendations
    • 100% complete profile view
    • LinkedIn Basics (cont.)
      Your profile
      It’s not your resume (snapshot of your brand)
      Make it enticing (aka ‘sticky’)
      Tip: if you’re stuck, recruit help from a friend
      Be descriptive
      How would a recruiter know you’re a fit
      Size does matter
      The size of your network is important but not nearly as important as having the right type of contact
    • Summary (Tell A Story)
    • LinkedIn Basics (cont.)
      1st, 2nd, 3rd … home plate?
      A 1st degree connection should always be someone you know well and could enthusiastically recommend
      A 2nd degree connection is typically someone that you have yet had a need to connect with
      A 3rd degree connection will almost always require an introduction (shortcut: join their Groups or Answer their questions)
      Out of Network; you have no visibility of this person or their network.
      Networks are grown by establishing trust and offering to help
    • Example of 1st degree connection to 2nd degree connection
    • Example 2nd degree connection extending invitation to connect and talk in more detail
    • Exploring “Hidden Job Market”
      Company Follow
      Integrated Job Search Site (SimplyHired.com) with LinkedIn
      LinkedIn Groups and Answers
    • LinkedIn Basics (cont.)
      Following companies and individuals
      Why follow a company?
      Get notified immediately of new jobs
      Get notifications of recent hires and promotions
      Follow their latest news
      Why follow an individual?
      If you’re not connected via a degree
      Receive notifications about their network updates
      Build a conversational profile about this potential connection
      Connect with them if they work at a company you wish to work at
    • Following Companies
      Follow Companies by going to a company’s profile page via Search or clicking on
      a person’s profile where company name displays
    • Following Companies
      Can choose how often you receive updates and what types of updates you receive.
    • Following Companies
      You can look at statistics about those employees on LinkedIn tied to the company
      you want to work for.
    • Following Companies
      You can view where company employees worked at before joining the company
      and where many went after leaving the company (Career Path)
    • Following Companies
      You can also see other companies people looked to get a sense of similar
      companies to check out:
    • SimplyHired.com Integration with LinkedIn
    • LinkedIn Basics Q&A
      You must
      Create a 100% complete profile
      Reserve your personal (vanity) URL
      Write and request recommendations
      Grow your network – quality and quantity
      Follow the companies you want to work for and the individuals you want to work with