Video Marketing - 12 ideas to help you win more business

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12 ideas for how to improve marketing and sales by using video as part of your marketing communications mix.

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Video Marketing - 12 ideas to help you win more business

  1. 1. Video Marketing Presentation to Business Over Breakfast Wessex 6 January 2011 By Mark Stonham mark@wurlwind.co.uk 07980 929896 NB. Graphics and examples replaced by relevant links
  2. 2. Video Marketing To help you: Make money Save money Save time
  3. 3. Content Marketing
  4. 4. Right message, right time, right channel, right medium Selling Cycle Buyer Cycle Attract Awareness Engage Interest Nurture Desire Transact Action Deliver
  5. 5. 12 video marketing ideas • Presented to stimulate thought and discussion • Video can also be a catch-all for ‘non-text’ • Many benefits available; – traffic, brand, conversion etc. • Many price-points; – Depending on scope, quality, resource used etc. • Useful distinction between; – Video PRODUCTION and Video MARKETING
  6. 6. 1. Viral Video • Ben & Sam – Tinsel for Tots • http://tonycoll.posterous.com/once-in-a- while-a-video-just-makes-you-proud
  7. 7. 2. Video Compilation • JW Sports Solutions • http://www.youtube.com/watch?v=2-Gj3- fyc5g&feature=related • http://www.jwfitnesssolutions.co.uk/
  8. 8. 3. Slidecast • http://www.slideshare.net/MarkStonham/integrated-marketing-sales-6127811
  9. 9. 4. To Tube or not to Tube? Video Search Engine Optimisation Hosted or Posted? Start at http://www.google.com/support/youtube/
  10. 10. 5. Video Syndication • Tube Mogul • http://www.tubemogul.com/about/oneload • Traffic Geyser • http://www.trafficgeyser.com/
  11. 11. 6. The About Us Page The Hero’s Journey http://en.wikipedia.org/wiki/Monomyth & The Prospect’s Journey Interesting outline at http://www.inflexion- point.com/Blog/bid/38920/The-Buyer-s-Journey-Revisited-Part-Two
  12. 12. 7. Landing or Offer Page
  13. 13. 8. Video Blog • Tony Coll explains at • http://www.businessrevieweurope.eu/business- features/operations/increase-your-google-ranking-video-blogs
  14. 14. 9. Video email 1:many • http://www.getresponse.com/index/hostedapps
  15. 15. 10. Video testimonials • Example at http://www.essentiamail.com/
  16. 16. 11. Video Email 1:1 • Example at - http://play.goldmail.com/lfvguaqmip17 • Product info - http://share.goldmail.com/?PID=33929
  17. 17. 12. Screen Capture - Screencast • http://en.wikipedia.org/wiki/Screencast
  18. 18. Summary • Video in context of Marketing and Sales • 12 ideas to stimulate your thoughts • Implementation options: – Outsource, – Assisted – DIY • Awareness, Education, Training
  19. 19. Video Marketing Feedback Questions Register www.videoskilled.co.uk Follow www.twitter.com/VideoSkilled

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