wurlwind.co.ukConnecting Social Media with Sales
3 easy ways a
Sales Person can
generate leads
with LinkedIn
Prepared and ...
wurlwind.co.ukConnecting Social Media with Sales wurlwind.co.uk
Cold Calling sucks … right
Leads from Marketing won’t Fill...
wurlwind.co.ukConnecting Social Media with Sales
1. Turn your LinkedIn Profile into
your Lead Capture Landing Page
i. Outl...
wurlwind.co.ukConnecting Social Media with Sales
2. Use Slideshare for your
simple ‘Lead Generation’ bait
i. Pick a topic ...
wurlwind.co.ukConnecting Social Media with Sales
3. Email Groups of your LinkedIn
contacts with Useful Information
i. Nurt...
wurlwind.co.ukConnecting Social Media with Sales wurlwind.co.uk
If you’d like more detailed instructions about these
Lead ...
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Three easy ways a sales person can generate leads with LinkedIn

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LinkedIn can be a great source of leads for sales people. Take a minute to discover these three simple techniques, apply one today, and start new sales conversations tomorrow.
1. Your Profile can be a powerful lead generation tool, if you apply these tips.
2. Slideshare is a great way to deliver a short message and have people connecting with you for more, if you follow this model.
3. Email within LinkedIn is an easy way to nurture relationships and sow the seeds for new projects, when you know how to do it well.
Take a look now, implement one today, and start new sales conversations tomorrow.
Let me know how you get on.
Mark.
PS. Connect with me on LinkedIn, or email me at mark@wurlwind.co.uk, for more ideas.

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Three easy ways a sales person can generate leads with LinkedIn

  1. 1. wurlwind.co.ukConnecting Social Media with Sales 3 easy ways a Sales Person can generate leads with LinkedIn Prepared and Presented by Mark Stonham
  2. 2. wurlwind.co.ukConnecting Social Media with Sales wurlwind.co.uk Cold Calling sucks … right Leads from Marketing won’t Fill your Funnel You need to take the initiative … There’s no time for ‘Social’ fluff You want to minimise delay and effort You really want quick results Then Pick and Apply one of these 3 techniques today … … and start new sales conversations tomorrow
  3. 3. wurlwind.co.ukConnecting Social Media with Sales 1. Turn your LinkedIn Profile into your Lead Capture Landing Page i. Outline your Value Proposition to your Prospects ii. Create a clear opening sentence: Who, What, How iii. Make it engaging, distinctive and memorable iv. Introduce example trigger events that initiate research v. Highlight problems solved including your contribution vi. Add proof about impact, outcomes and testimonials vii. Add skills about your Customer Sector specialisation viii. Include a clear Call to Action – to Connect with You! ix. Include Introducers – ‘If you know someone who… x. AND Your Picture and Headline need to grab attention!
  4. 4. wurlwind.co.ukConnecting Social Media with Sales 2. Use Slideshare for your simple ‘Lead Generation’ bait i. Pick a topic that is a priority for your prospects ii. Make the front slide really clear and bold iii. Engage rapidly with your audience (slide 2) iv. Deliver value on next slides (slides 3-5) v. Add clear Call to Action and Incentive (slide 6) vi. Add your contact details vii. Upload the Slides to www.slideshare.net viii. Add the Presentation to your LinkedIn profile
  5. 5. wurlwind.co.ukConnecting Social Media with Sales 3. Email Groups of your LinkedIn contacts with Useful Information i. Nurture Relationships regularly with Valuable Content ii. You can email up to 50 contacts a time within LinkedIn iii. LinkedIn groups contacts by Company, Title or Location iv. Or you can create Tag Groups for different interests v. Create your ‘News’ content incl. URLs in a Text Editor vi. Get into ‘Message’ contacts and paste in your text vii. Add an attractive and intriguing Subject line viii. NOTE: Uncheck the ‘Allow recipients to see other’s email addrs.’ ix. Double check content and recipients, then Send x. Repeat for additional groups as appropriate
  6. 6. wurlwind.co.ukConnecting Social Media with Sales wurlwind.co.uk If you’d like more detailed instructions about these Lead Generation techniques for LinkedIn INVITE ME TO CONNECT ON LINKEDIN NOW and in your Invite include ‘Please send me Lead Generation for Sales People details’ OR send your request by email to me, Mark Stonham at Mark@Wurlwind.co.uk I look forward to helping you GET MUCH MORE FROM LINKEDIN very soon.

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