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Are you using LinkedIn to connect with your off-line contacts online, for sales prospecting, for referrals or for full inbound marketing and lead generation? To help you plan your social selling journey I'veidentified and summarised a succession of steps, highlighting what your LinkedIn profile, approach and activity would ideally look like. The aim is to help you (and your sales team colleagues) to achieve the optimum benefit for your time and efforts. Feel free to print and to share the document, and comment below.