LinkedIn Roadmap – the Personal journey to Social Selling
L5 – Influencer Profile
• Expertise & Authority evident
• in pro...
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The LinkedIn roadmap - navigate your personal journey to social selling - with Wurlwind

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Are you using LinkedIn to connect with your off-line contacts online, for sales prospecting, for referrals or for full inbound marketing and lead generation? To help you plan your social selling journey I'veidentified and summarised a succession of steps, highlighting what your LinkedIn profile, approach and activity would ideally look like. The aim is to help you (and your sales team colleagues) to achieve the optimum benefit for your time and efforts. Feel free to print and to share the document, and comment below.

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The LinkedIn roadmap - navigate your personal journey to social selling - with Wurlwind

  1. 1. LinkedIn Roadmap – the Personal journey to Social Selling L5 – Influencer Profile • Expertise & Authority evident • in profile wording • in content created • in behaviour • in insight given • in contact journey • 1000+ contacts • Group Top Contributor • Running a group? • LinkedIN Influencer Member? • Always on – mobile + assistance • Creating Content • Blogging • Slideshare • Video •10 hours + per wk incl. content L4 – Social Profile • Generocity evident • Trigger events highlighted • Multi-media added to profile • Testimonials Given & Rec’d • 500+ contacts • Groups - 20+ prof + cust sector • Endorsements hitting 99s • Check VIEN * 3 x daily - mobile • Curating Content • Daily Status Updates • Links to own / company articles • Group activity daily • Contributing • Initiating • 60 minutes+ per day L3 – Engaging Profile • Custom Headline • Summary re: • target audience • market issues • customer value • results/evidence • Roles show customer value • Keyword focused profile • 200-500 contacts • 10+ Groups • Endorsements building 50+ • Daily check on VIE * • Commenting into Home Stream • Find + Invite people to connect • 30 -60 minutes / day L2 – Professional Profile • Photo • Custom URL • Full Contact Details • Custom Web URLs • All Roles, with text • Education • Skills • 50-200 contacts • Weekly check on VIE * • Invite Customers to connect • <30 minutes / week * VIE VIEN – Views, Invites, Emails, Notifications Bring Offline Online Build Network Get Customer Contact Value focus Start Conversations Get more Appointments Dialogue focus Develop Relationships Get more Referrals Support Offline activity Occasionally found Customer Mgmt Focus Underpin Outbound Regularly Found Tactical Lead Gen Accelerate Outbound Inbound Inquiries growing Opportunities by Referral Minimum benefit Possibly detrimental Relying on Offline Mark Stonham LinkedIn Trainer Social Selling Consultant Barely online Invisible Get started Level 1 – Basic Profile • Name • Default Headline • Skeleton roles • Minimal/No background • <50 contacts • No activity • Not checking VIE * • Not inviting people • No time spent on LinkedIn Where are you on your LinkedIn Journey? Here’s what the next level looks like. Community focus Reinforce Reputation Get more Website Traffic Replace Outbound Inbound Fills the Funnel Strategic Social Selling For more LinkedIn Strategies & Tips - Find and Follow Wurlwind on LinkedIn and at www.wurlwind.co.uk @wurlwind_li #LinkedWinCopyright Wurlwind 2014
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