If you are looking for a top level view of the changes taking place in marketing and sales, and want to increase leads, sales and profits, then watch this presentation.
Lead generation is a vital activity but sales result can be improved by having an integrated approach to marketing and sales activities.
This presentation outlines what an integrated approach could look like and it highlights the importance of aligning buyer and sales cycles.
It touches on the attraction marketing and sales 2.0 model and also positions various technology solutions for marketing and sales across the marketing and sales cycle.
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