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Integrated marketing and sales for increased profits
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Integrated marketing and sales for increased profits

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If you are looking for a top level view of the changes taking place in marketing and sales, and want to increase leads, sales and profits, then watch this presentation. …

If you are looking for a top level view of the changes taking place in marketing and sales, and want to increase leads, sales and profits, then watch this presentation.
Lead generation is a vital activity but sales result can be improved by having an integrated approach to marketing and sales activities.
This presentation outlines what an integrated approach could look like and it highlights the importance of aligning buyer and sales cycles.
It touches on the attraction marketing and sales 2.0 model and also positions various technology solutions for marketing and sales across the marketing and sales cycle.

Published in: Business, News & Politics

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Transcript

  • 1. Improve Lead Generation and Sales by: Integrating Marketing and Sales Aligning Buyer and Seller Cycles Sales 2.0 and Attraction Marketing Technology for Marketing & Sales Mark Stonham Business Development Consultant www.wurlwind.co.uk mark@wurlwind.co.uk
  • 2. THE BUYER’S CYCLE There are various steps/stages a buyer goes through AIDA Seven stages What’s important is aligning sales activity with the buyer www.wurlwind.co.uk
  • 3. THE SALES CYCLE5 key stages to gaining a customer www.wurlwind.co.uk
  • 4. ALIGNING BUYER + SALES CYCLES www.wurlwind.co.uk
  • 5. OUTBOUND SALES APPROACHBuyer Seller “Hunting” Lead Generation! www.wurlwind.co.uk
  • 6. OUTBOUND SALES APPROACHBuyer Seller “Hunting” Lead Generation! www.wurlwind.co.uk
  • 7. OUTBOUND SALES APPROACHBuyer Seller People notlooking, and “Hunting” not interested Lead Generation! www.wurlwind.co.uk
  • 8. OUTBOUND SALES APPROACHBuyer Seller “Hunting” Lead Generation! www.wurlwind.co.uk
  • 9. OUTBOUND SALES APPROACHBuyer Seller People not “Hunting”looking, and not Lead interested Generation! www.wurlwind.co.uk
  • 10. ATTRACTION MARKETINGBuyer Seller“Looking” “Available” “Ready” www.wurlwind.co.uk
  • 11. ATTRACTION MARKETINGBuyer Seller“Looking” “Available” “Ready” www.wurlwind.co.uk
  • 12. ATTRACTION MARKETINGBuyer Seller“Looking” “Available” “Ready” www.wurlwind.co.uk
  • 13. TECHNOLOGY FOR MARKETING + SALES Social Media Search/Content Marketing Hub – Website, Blog Email Multi-touch Follow-up Multi-media, Multi-channel CRMSFA / Contact Mgmt / e-commerce CRM/Email/Social Media www.wurlwind.co.uk
  • 14. To improve your lead generation,sales, customer service and profits Contact Mark Stonham Business Development Consultant www.wurlwind.co.uk Mobile 07980 929896 Email: mark@wurlwind.co.uk www.Twitter.com/markjstonham