Writing is one of many jobs marketers must effortlessly perform. These four powerful writing lessons, hard-won over nearly a decade of painstaking experience, are essential enhancements for a marketer's daily writing responsibilities.
The Four Most Powerful Writing Lessons I Learned On The Job
The Four Most
Lessons I Learned
On The Job
By Mark Sherbin
“My ambition is handicapped by
laziness.” - Charles Bukowski
Bukowski couldn’t hold down a job for most of his
adult life. But he was one hell of a wordsmith.
He’d be the ﬁrst to tell you that becoming
a career writer is a trial by ﬁre.
Higher education just doesn’t prepare you to
sell ideas, products, people and brands with
Marketers tend to acquire writing experience
slowly because they’re also expected to be...
Salespeople Branding Experts
You wear a lot of hats.
You know much about the discipline of marketing.
But becoming a strong writer takes more than
crafting the occasional brochure, press release,
or weekly blog post.
I had no idea what I was doing when I started
writing. A small public relations ﬁrm threw me
overboard into a deluge of writing projects.
Man, did I hate that job. But I sure feel lucky to have had it.
The high-pressure environment taught me some tough
lessons. Without them, I wouldn’t be the writer I am today.
Painstakingly long sentences won’t win you any
friends. They slow down your reader. It’s hard
to ﬁnd the crux of the idea.
Keep your sentences simple and sweet. Every
thought will have more impact. Every
paragraph will ﬂy by.
There are only a few reasons to use the
personal pronoun “I”—to establish credibility,
show something through a personal story, or
create empathy or an emotional connection.
Writing should always be about the reader.
Writers must become invisible.
Clever writing is fun to read. But if you’re clever
at the expense of being clear, what’s the point?
Above all, your writing should always mean
what it says.
Mark Sherbin is a freelance
writer living in San Francisco.
Contact him via one of the
channels listed below.
More at www.copywritingisdead.com