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Presentation Delivered 2/23/12 at Mississippi Association for International Education/Study Mississippi Conference.
Abstract: While Chinese students will study in English, they communicate at home in their native language. Today they are likely to use Baidu as their search engine, QQ as their social media site and Sina as their information portal all with search terms, activity postings and conversation done in their native Chinese language. These sites are very fluid and competitive creating a challenge for advertisers and marketers, especially those outside China. This session will give insight to the mindset of the one of the Internet's latest frontiers, Chinese teenagers and how they think about higher education.