BUILDING
                     VALUE
                   A Startup’s Mission



@MarkRuddock
               1
THE MOST FUN YOU WILL EVER HAVE
               2
If you remember only one thing
     from this presentation ...




               3
This is what you are trying to build
This is not what you are trying to build

                   5
6
BUILD A GREAT
  BUSINESS




            6
BUILD A GREAT
   BUSINESS
Never forget that your guiding
principle should be to build a
       great business.




       ...
7
BUILD WINNING
    TEAMS




            7
BUILD WINNING
     TEAMS
Never be the smartest guy on
your management team. Build
  value by extending your
     team’s ca...
8
ONE TEAM
ONE VISION




             8
ONE TEAM
    ONE VISION
        Try to retain an
 uncomplicated corporate
  culture. Share one goal,
celebrate mutual succ...
9
YOUR PEOPLE
ARE PRECIOUS




           9
YOUR PEOPLE
  ARE PRECIOUS
    Nothing can defeat a
 passionate and committed
team operating at the peak of
       their p...
10
STAY RUTHLESSLY
   FOCUSED




             10
STAY RUTHLESSLY
   FOCUSED
 Understand your mission ...
communicate your mission ...
  prosecute your mission.




       ...
11
REMAIN
NIMBLE




         11
REMAIN
        NIMBLE
Listen to the market, listen to
your customers, listen to your
             data.




              ...
12
KNOWLEDGE IS
  POWER




           12
KNOWLEDGE IS
   POWER
     Information equals
Advantage ... Unique Insight
 equals Greater Advantage.




                ...
13
RESPECT YOUR
  ENEMIES




           13
RESPECT YOUR
  ENEMIES
    Always assume your
 competition is capable of
being smarter and working
    harder than you are...
14
BE PASSIONATE
 ABOUT YOUR
  PRODUCT




            14
BE PASSIONATE
  ABOUT YOUR
   PRODUCT
 Never, ever, stop innovating,
leveraging the insights of your
  customers, the less...
15
CELEBRATE YOUR
 CUSTOMERS




            15
CELEBRATE YOUR
 CUSTOMERS
  In your customers lie valuable
insights, powerful corroboration
    of your story and incredib...
16
STAND ON THE
SHOULDERS OF
   OTHERS




           16
STAND ON THE
SHOULDERS OF
   OTHERS
  Partnerships can provide
    powerful leverage in
   distribution, visibility,
techn...
17
UNDERSTAND
 YOUR EXIT
ECOSYSTEM




             17
UNDERSTAND
   YOUR EXIT
  ECOSYSTEM
     You will benefit from
  understanding who might
care enough about what you
   do t...
18
FAIL FAST
LEARN FASTER




           18
FAIL FAST
  LEARN FASTER
 Don’t stigmatize failure so it
  remains hidden. Treat every
failure as an invaluable lesson
   ...
19
NO SACRED
  COWS




            19
NO SACRED
      COWS
Other than perhaps corporate
values, nothing is off the table
 for renewal or ruthless self
    exami...
20
BUILD BOARDS
THAT PROVIDE
  LEVERAGE




           20
BUILD BOARDS
THAT PROVIDE
  LEVERAGE
Build boards capable of
 insight and action ...




                          20
21
SELECT VENTURE
 PARTNERS FOR
    VALUE




            21
SELECT VENTURE
 PARTNERS FOR
    VALUE
Your Venture Partners can be
    a powerful source of
  leverage. Choose them
     ...
22
RESPECT THE
IMPORTANCE OF
    TIMING




              22
RESPECT THE
 IMPORTANCE OF
     TIMING
  Startup success is often a
 question of timing. Listen to
your data, your market,...
23
DRIVE EACH AND
  EVERY DAY




            23
DRIVE EACH AND
  EVERY DAY
Try to leave every day further
 ahead than the day before.
 Push the ball forward in any
      ...
If you remember only one thing
     from this presentation ...




              24
LEVERAGE
LEVERAGE
Gain it. Grow it. Don’t ever lose it.
Get Ahead ... Stay Ahead ... Pull Away




                  26
Thanks and
enjoy the ride!




www.MarkRuddock.com
  @MarkRuddock
                      27
Ontario Venture Summit Keynote
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Building Value - A Startup's Journey

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  • “Fundamentally Irrational Exercise” ... “whether you are a CEO recruiting a team or winning over funding ... it’s about convincing other people to come along for the ride”

    It’s a “non-trivial problem”




  • Poignant, fast growing, sustainable, etc.
  • Poignant, fast growing, sustainable, etc.
  • Frankly, do this everywhere.
  • Frankly, do this everywhere.


  • Treat your team as your most precious resource.
  • Treat your team as your most precious resource.


  • Leverage these insights and adapt the plan if necessary to speed your mission.
  • Leverage these insights and adapt the plan if necessary to speed your mission.
  • get as much of it as you can ... never stop looking for it
  • get as much of it as you can ... never stop looking for it
  • Never ever stop trying to gain leverage on them.
  • Never ever stop trying to gain leverage on them.






  • Get on the radar of your potential buyers, carefully. Visibility into your increasing importance and traction can be useful. Where it makes sense, make your success their success.
  • Get on the radar of your potential buyers, carefully. Visibility into your increasing importance and traction can be useful. Where it makes sense, make your success their success.


  • Learn to listen to the data and lay the foundations to avoid failure sooner.
  • Learn to listen to the data and lay the foundations to avoid failure sooner.
  • Understand that questioning is not the same as action. Question always, coordinate actions carefully.
  • Understand that questioning is not the same as action. Question always, coordinate actions carefully.
  • powerful market knowledge, rich business development contacts, deep exit relationships and strategic minds.
  • powerful market knowledge, rich business development contacts, deep exit relationships and strategic minds.
  • Understand them well before embarking on the journey.
  • Understand them well before embarking on the journey.
  • Do what you can to be as prescient as possible.
  • Do what you can to be as prescient as possible.
  • Never let up and never assume your competitors are taking a day off.
  • Never let up and never assume your competitors are taking a day off.

  • Leverage your team/capital/insights, against your competitors, for your customers, in negotiation and ultimately for your shareholders in an acquisition or liquidity event
  • Leverage your team/capital/insights, against your competitors, for your customers, in negotiation and ultimately for your shareholders in an acquisition or liquidity event


  • Ontario Venture Summit Keynote

    1. 1. BUILDING VALUE A Startup’s Mission @MarkRuddock 1
    2. 2. THE MOST FUN YOU WILL EVER HAVE 2
    3. 3. If you remember only one thing from this presentation ... 3
    4. 4. This is what you are trying to build
    5. 5. This is not what you are trying to build 5
    6. 6. 6
    7. 7. BUILD A GREAT BUSINESS 6
    8. 8. BUILD A GREAT BUSINESS Never forget that your guiding principle should be to build a great business. 6
    9. 9. 7
    10. 10. BUILD WINNING TEAMS 7
    11. 11. BUILD WINNING TEAMS Never be the smartest guy on your management team. Build value by extending your team’s capabilities. 7
    12. 12. 8
    13. 13. ONE TEAM ONE VISION 8
    14. 14. ONE TEAM ONE VISION Try to retain an uncomplicated corporate culture. Share one goal, celebrate mutual successes. 8
    15. 15. 9
    16. 16. YOUR PEOPLE ARE PRECIOUS 9
    17. 17. YOUR PEOPLE ARE PRECIOUS Nothing can defeat a passionate and committed team operating at the peak of their potential. 9
    18. 18. 10
    19. 19. STAY RUTHLESSLY FOCUSED 10
    20. 20. STAY RUTHLESSLY FOCUSED Understand your mission ... communicate your mission ... prosecute your mission. 10
    21. 21. 11
    22. 22. REMAIN NIMBLE 11
    23. 23. REMAIN NIMBLE Listen to the market, listen to your customers, listen to your data. 11
    24. 24. 12
    25. 25. KNOWLEDGE IS POWER 12
    26. 26. KNOWLEDGE IS POWER Information equals Advantage ... Unique Insight equals Greater Advantage. 12
    27. 27. 13
    28. 28. RESPECT YOUR ENEMIES 13
    29. 29. RESPECT YOUR ENEMIES Always assume your competition is capable of being smarter and working harder than you are. 13
    30. 30. 14
    31. 31. BE PASSIONATE ABOUT YOUR PRODUCT 14
    32. 32. BE PASSIONATE ABOUT YOUR PRODUCT Never, ever, stop innovating, leveraging the insights of your customers, the lessons of your competitors and the message of the market. 14
    33. 33. 15
    34. 34. CELEBRATE YOUR CUSTOMERS 15
    35. 35. CELEBRATE YOUR CUSTOMERS In your customers lie valuable insights, powerful corroboration of your story and incredible market leverage with your targets. 15
    36. 36. 16
    37. 37. STAND ON THE SHOULDERS OF OTHERS 16
    38. 38. STAND ON THE SHOULDERS OF OTHERS Partnerships can provide powerful leverage in distribution, visibility, technology, credibility etc. 16
    39. 39. 17
    40. 40. UNDERSTAND YOUR EXIT ECOSYSTEM 17
    41. 41. UNDERSTAND YOUR EXIT ECOSYSTEM You will benefit from understanding who might care enough about what you do to deliver strategic returns in an exit and why. 17
    42. 42. 18
    43. 43. FAIL FAST LEARN FASTER 18
    44. 44. FAIL FAST LEARN FASTER Don’t stigmatize failure so it remains hidden. Treat every failure as an invaluable lesson and gain leverage from it. 18
    45. 45. 19
    46. 46. NO SACRED COWS 19
    47. 47. NO SACRED COWS Other than perhaps corporate values, nothing is off the table for renewal or ruthless self examination. Nothing! 19
    48. 48. 20
    49. 49. BUILD BOARDS THAT PROVIDE LEVERAGE 20
    50. 50. BUILD BOARDS THAT PROVIDE LEVERAGE Build boards capable of insight and action ... 20
    51. 51. 21
    52. 52. SELECT VENTURE PARTNERS FOR VALUE 21
    53. 53. SELECT VENTURE PARTNERS FOR VALUE Your Venture Partners can be a powerful source of leverage. Choose them wisely. 21
    54. 54. 22
    55. 55. RESPECT THE IMPORTANCE OF TIMING 22
    56. 56. RESPECT THE IMPORTANCE OF TIMING Startup success is often a question of timing. Listen to your data, your market, and be prepared to move quickly when the opportunity strikes. 22
    57. 57. 23
    58. 58. DRIVE EACH AND EVERY DAY 23
    59. 59. DRIVE EACH AND EVERY DAY Try to leave every day further ahead than the day before. Push the ball forward in any way you can. 23
    60. 60. If you remember only one thing from this presentation ... 24
    61. 61. LEVERAGE
    62. 62. LEVERAGE Gain it. Grow it. Don’t ever lose it.
    63. 63. Get Ahead ... Stay Ahead ... Pull Away 26
    64. 64. Thanks and enjoy the ride! www.MarkRuddock.com @MarkRuddock 27

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