An Event Apart - Conference Takeaways

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I recently attended An Event Apart conference. I put together a slideshow to talk about my observations and what I considered to be the top 5 most impactful topics that were discussed. Conference covered aspects of web design, development, and user experience.

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An Event Apart - Conference Takeaways

  1. 1. AN EVENT APART The Design Conference for People Who Make Websites
  2. 2. CONFERENCE OVERVIEW
  3. 3. CONFERENCE OVERVIEW • National conference • Attended Atlanta, GA Event • 12 total sessions • 1 full day workshop • Topics focused on design, development, and usability • Diverse, extremely talented people
  4. 4. Jeffrey Zeldman Godfather of Web Standards
  5. 5. Andrew Clarke Godfather of CSS
  6. 6. Diverse Audience
  7. 7. TOP 5 TAKEAWAYS
  8. 8. #5
  9. 9. SERIOUSLY, GO MOBILE #5
  10. 10. Global Annual Unit Sales (Millions) 0 70 140 210 280 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 PC
  11. 11. Global Annual Unit Sales (Millions) 0 350 700 1050 1400 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 PC Smartphones + Tablets
  12. 12. Mobile Holiday Shopping in US 2011 - 14% 2012 - 30% 2013 - 50%
  13. 13. Mobile Emails Opened 2011 - 20% 2012 - 36% 2013 - 50%
  14. 14. PayPal Mobile Payments 2010 - $750M 2011 - $4B 2012 - $14B 2013 - $27B
  15. 15. NOV 30, 2009
  16. 16. SERIOUSLY, GO MOBILE • Mobile is here. Embrace mobile-first methodology. • Forecasts were made over 4 years ago. • Emphasize content hierarchy • Practice good form design patterns • Pay close attention to performance
  17. 17. #4
  18. 18. UX STRATEGY = BUSINESS #4
  19. 19. Increase Revenue Decrease Costs Increase New Business Increase Existing Business Increase Shareholder Value REV NEW COST EXIST VALUE Business Strategic Priorities
  20. 20. – Jared Spool “Delivering the content is just as important as the content itself.”
  21. 21. UX STRATEGY = BUSINESS • Design is the rendering of intent • The executive priorities help map our design intentions into business objectives (and vise versa) • Don’t end up like the Underpants Gnomes • Always circle back to the business objectives before any decisions (or revisions) are made
  22. 22. #3
  23. 23. MAXIMIZE PERFORMANCE #3
  24. 24. – Jason Grigsby “People demand fast web sites, yet sites are getting slower each year.”
  25. 25. 72% Responsive sites send roughly the same data
 to mobile and desktop users
  26. 26. 4096x2160 (4K) ~ 10MB
  27. 27. MAXIMIZE PERFORMANCE • Incorporate server-side methods • Take advantage of performance testing • Treat images carefully • Be observant of server requests • Reduce, Reuse, Recycle…seriously!
  28. 28. #2
  29. 29. DATA DRIVES DESIGN #2
  30. 30. – Samantha Warren “Get everyone on the same page, not thinking through preference.”
  31. 31. Kickoff Meetings
  32. 32. Instincts are experiments. Data is proof.
  33. 33. What if we could arrive at kickoff meetings with a plan of action?
  34. 34. 2560x1440 5” 27” 2560x1440
  35. 35. DATA DRIVES DESIGN • User-centric design always wins • Incorporate and improve data-collecting methods. • Know your medium: craft to human scale, not resolution. • Never assume anything. Always make informed decisions.
  36. 36. #1
  37. 37. EFFECTIVE COMMUNICATION IS THE KEY #1
  38. 38. – Stephen Hay “We’re not designing pages, we’re designing systems of components.”
  39. 39. Question everything. Never settle.
  40. 40. EFFECTIVE COMMUNICATION IS THE KEY • Get everybody on the same page, speaking the same language. • Focus on the root of the problem, rather than attempted solutions. • Provide pattern libraries per project to increase education. • The most important part of any project is the plan. • Question everything. Never settle for 'just good enough'. • The best way to learn is by doing, not telling. • We don't design pages, we design systems. Modular and flexible.
  41. 41. LET’S RECAP
  42. 42. Top 5 Takeaways 1. Communication is the Key 2. Data Drives Design 3. Maximize Performance 4. UX Strategy = Business 5. Seriously, Go Mobile
  43. 43. – Mark Riggan “Be passionate in the work that you do. Never settle for gold, when there’s platinum to achieve.”
  44. 44. AN EVENT APART The Design Conference for People Who Make Websites

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