An Event Apart - Conference Takeaways
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An Event Apart - Conference Takeaways

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I recently attended An Event Apart conference. I put together a slideshow to talk about my observations and what I considered to be the top 5 most impactful topics that were discussed. Conference......

I recently attended An Event Apart conference. I put together a slideshow to talk about my observations and what I considered to be the top 5 most impactful topics that were discussed. Conference covered aspects of web design, development, and user experience.

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Transcript

  • 1. AN EVENT APART The Design Conference for People Who Make Websites
  • 2. CONFERENCE OVERVIEW
  • 3. CONFERENCE OVERVIEW • National conference • Attended Atlanta, GA Event • 12 total sessions • 1 full day workshop • Topics focused on design, development, and usability • Diverse, extremely talented people
  • 4. Jeffrey Zeldman Godfather of Web Standards
  • 5. Andrew Clarke Godfather of CSS
  • 6. Diverse Audience
  • 7. TOP 5 TAKEAWAYS
  • 8. #5
  • 9. SERIOUSLY, GO MOBILE #5
  • 10. Global Annual Unit Sales (Millions) 0 70 140 210 280 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 PC
  • 11. Global Annual Unit Sales (Millions) 0 350 700 1050 1400 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 PC Smartphones + Tablets
  • 12. Mobile Holiday Shopping in US 2011 - 14% 2012 - 30% 2013 - 50%
  • 13. Mobile Emails Opened 2011 - 20% 2012 - 36% 2013 - 50%
  • 14. PayPal Mobile Payments 2010 - $750M 2011 - $4B 2012 - $14B 2013 - $27B
  • 15. NOV 30, 2009
  • 16. SERIOUSLY, GO MOBILE • Mobile is here. Embrace mobile-first methodology. • Forecasts were made over 4 years ago. • Emphasize content hierarchy • Practice good form design patterns • Pay close attention to performance
  • 17. #4
  • 18. UX STRATEGY = BUSINESS #4
  • 19. Increase Revenue Decrease Costs Increase New Business Increase Existing Business Increase Shareholder Value REV NEW COST EXIST VALUE Business Strategic Priorities
  • 20. – Jared Spool “Delivering the content is just as important as the content itself.”
  • 21. UX STRATEGY = BUSINESS • Design is the rendering of intent • The executive priorities help map our design intentions into business objectives (and vise versa) • Don’t end up like the Underpants Gnomes • Always circle back to the business objectives before any decisions (or revisions) are made
  • 22. #3
  • 23. MAXIMIZE PERFORMANCE #3
  • 24. – Jason Grigsby “People demand fast web sites, yet sites are getting slower each year.”
  • 25. 72% Responsive sites send roughly the same data
 to mobile and desktop users
  • 26. 4096x2160 (4K) ~ 10MB
  • 27. MAXIMIZE PERFORMANCE • Incorporate server-side methods • Take advantage of performance testing • Treat images carefully • Be observant of server requests • Reduce, Reuse, Recycle…seriously!
  • 28. #2
  • 29. DATA DRIVES DESIGN #2
  • 30. – Samantha Warren “Get everyone on the same page, not thinking through preference.”
  • 31. Kickoff Meetings
  • 32. Instincts are experiments. Data is proof.
  • 33. What if we could arrive at kickoff meetings with a plan of action?
  • 34. 2560x1440 5” 27” 2560x1440
  • 35. DATA DRIVES DESIGN • User-centric design always wins • Incorporate and improve data-collecting methods. • Know your medium: craft to human scale, not resolution. • Never assume anything. Always make informed decisions.
  • 36. #1
  • 37. EFFECTIVE COMMUNICATION IS THE KEY #1
  • 38. – Stephen Hay “We’re not designing pages, we’re designing systems of components.”
  • 39. Question everything. Never settle.
  • 40. EFFECTIVE COMMUNICATION IS THE KEY • Get everybody on the same page, speaking the same language. • Focus on the root of the problem, rather than attempted solutions. • Provide pattern libraries per project to increase education. • The most important part of any project is the plan. • Question everything. Never settle for 'just good enough'. • The best way to learn is by doing, not telling. • We don't design pages, we design systems. Modular and flexible.
  • 41. LET’S RECAP
  • 42. Top 5 Takeaways 1. Communication is the Key 2. Data Drives Design 3. Maximize Performance 4. UX Strategy = Business 5. Seriously, Go Mobile
  • 43. – Mark Riggan “Be passionate in the work that you do. Never settle for gold, when there’s platinum to achieve.”
  • 44. AN EVENT APART The Design Conference for People Who Make Websites