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Is Your Product Too Expensive?

by Mark Proffitt on Aug 12, 2010

  • 953 views

How to price your products to maximize demand and profit and create a strong business strategy using the Predictive Innovation Method. ...

How to price your products to maximize demand and profit and create a strong business strategy using the Predictive Innovation Method.

Using Flying Cars as a case study to analyze total cost and customer value.

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business strategy innovation product pricing market research systematic innovation market analysis predictive innovation

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Is Your Product Too Expensive? — Webinar Transcript