In “Forecasting, Financing and Fast Tracking Your Business Growth”, Mark Ostryn reviews the major issues that company’s need to consider when embarking on a growth strategy.
The eBook is in several chapters, starting with strategic vision and the importance of understanding the market, and using financial tools to plan business growth.
In the revenue chapter, Mark reviews effective pricing, appropriate geographical expansion, deriving value from alliances, partnering, licensing and distribution agreements. He also considers the franchising angle from both the franchisor and franchisee perspective.
In the cost chapter, Mark consider the key business costs including those associated directly with the product, as well as the general costs of doing business – market research, competitive intelligence, and staff and infrastructure costs.
Under balance sheet, working capital and capital expenditure, key balance sheet movements are considered including the management of receivables, payables and inventory, key sources of short term finance and investing for future growth through capital expenditure.
Financing is then reviewed in more detail in the section on debt and equity finance, as well as other components of a company’s financing mix.
Next, effective reporting is considered, include the necessity of undertaking cash flow forecasting, scenario analysis, risk management and sensitivity analysis.
Finally, Mark discusses the challenges of long term growth and the importance of an exit strategy. Due diligence e is considered from both a buyer and a sellers perspective. less
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