Mark Organ presentation on disruptive marketing technology for IHR 2013 conference
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Mark Organ presentation on disruptive marketing technology for IHR 2013 conference

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Mark Organ's presentation on disruptive marketing technology for the IHR 2013 conference. Includes some background on Eloqua and Influitive, the two major companies Mark was/is involved in leading, ...

Mark Organ's presentation on disruptive marketing technology for the IHR 2013 conference. Includes some background on Eloqua and Influitive, the two major companies Mark was/is involved in leading, and how disruptive technologies were key in the formation and growth of both. Advocacy as a concept may be thought of as another disruptive wave that is hitting the marketing software and HR software space, and this was discussed in some detail, along with big data and mobile as having further disruptive potential.

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Mark Organ presentation on disruptive marketing technology for IHR 2013 conference Presentation Transcript

  • 1. UnleashingDisruptiveTechnologiesTo Grow Your HCM Software BusinessMark Organ, CEO of@markorgan; Tweet #disruptive
  • 2. I Have Only One Word For You
  • 3. 360 Custom Burgers Per Hour
  • 4. Disruption in Pairs - Most Powerful
  • 5. Dialing 4 Dollars
  • 6. Death of a Salesman
  • 7. My Disruptive Pair
  • 8. Disruption can be Deceptive …!… and rather unattractive, at first2000-2001
  • 9. Product-Market Fit? J!2004
  • 10. The 1 Day Sales CycleDAVID SKOKForEntrepreneurs.com
  • 11. Marketing Automation is a Platform
  • 12. Marketing Automation is a PlatformBURNINGList, AttentionSpoilageDeliverability
  • 13. Marketing Automation is a PlatformBURNINGList, AttentionSpoilageDeliverabilityAvailabilityofDeep Knowledge
  • 14. “Inbound Marketing” will save usNOT!Vision without execution is hallucination.T. EDISON
  • 15. “Inbound Marketing” will save usNOT!Vision without execution is hallucination.T. EDISONContent without advocacy is masturbation.M. ORGAN
  • 16. We Have Content Overload
  • 17. Contagious Content HelpsSix key STEPPSSocial  Currency  Triggered    Emo3on  Public  Prac3cal  Value  Stories  
  • 18. Advocacy Cuts Through the ContentClutter
  • 19. Advocacyis becoming a New PlatformReferralsProduct reviewsBlogcommentsReferencesRetweets,likes, sharesDiscover Consider PurchaseRetain InspireMediainterviewsUser groupsProductsurveysCustomerAdvisoryBoardsAnalystinterviews
  • 20. Advocacy ≠ Social7% Social Network93% Other WOMSource: Forrester
  • 21. What Motivates Advocates?1. Part of the Team
  • 22. What Motivates Advocates?2. Measurable Impact
  • 23. What Motivates Advocates?3. Social Currency
  • 24. Advocate marketing captures their enthusiasm and turns it intoa powerful force for igniting business growth.All companies have championsCapture their enthusiasm and ignite your growthAll Companies Have ChampionsHand-carved sign
  • 25. Advocate Marketing atHis mission:Developcustomerreferences andtestimonials thataccelerate thesales cycle andenhance Ektron’sreputation in themarketplace.
  • 26. 500% increase inawardsubmissions26 customervideos capturedin 2 days17 positiveproduct reviewson Quora#1 searchresult inGoogle!Advocate Marketing at
  • 27. His mission:Coordinate, developand assist Act-Onsproduct roadmapenhancementsthrough closecoordination withcustomer advocates.Advocate Marketing at
  • 28. 36 super high quality new referral leads in Q1thanks to his referral program100X higher survey response from advocatesAdvocate Marketing at
  • 29. The Advocate Experience is CrucialADVOCATE
  • 30. Another Disruptive platform: Mobile
  • 31. And Another Disruptive platform:Big Data
  • 32. Thanks For Your Attention!@markorgan#disruptiveQUESTIONS?
  • 33. vvAbout InfluitiveInfluitive helps B2Bmarketers recruit,mobilize andrecognize an army ofadvocates that outselltheir best sales reps.Who we are:Founded in 2010HQ in Toronto, San FranciscoPrivate, VC backed, >$11Mraised