Gartner   analyst advocacy case study
Upcoming SlideShare
Loading in...5
×
 

Gartner analyst advocacy case study

on

  • 168 views

 

Statistics

Views

Total Views
168
Views on SlideShare
168
Embed Views
0

Actions

Likes
0
Downloads
3
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • This PowerPoint Template includes a series of slide masters with predefined layouts and color schemes for formatting slides Slide Masters are displayed when you right click on a slide and select Layout from menu

Gartner   analyst advocacy case study Gartner analyst advocacy case study Presentation Transcript

  • How to Influence Analysts with Advocates: A Case Study Jim Williams, VP Marketing
  • 2 Analyst Hank Barnes blogs looking for information on advocacy programs February 25. Hank needs information
  • 3 Influitive‟s platform lets marketers create „challenges‟ that ask advocates for help, tracks their engagement and rewards them with points, perks & priveleges. February 25. Advocate challenge launched from Influitive View slide
  • 4 February 26-27. Advocates begin to swarm View slide
  • 5 February 26-27. Advocates begin to swarm
  • 6 February 26-27. Advocates begin to swarm
  • 7 March 5. Influitive Blogs about the results
  • 8 Influitive Blogs about the results March 13. Hank Connects the Dots
  • 9 “A great example of the power of customer advocacy programs” – Hank Barnes March 13. Hank Connects the Dots
  • 10 “Influitive boldly designed a platform specifically for the B2B marketer” April 8. Gartner Names Influitive a “2013 Cool Vendor in Social Marketing”