Content Is Your Kingdom...And More


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Companies are invading the very spaces you use to connect to others. The world is changing, are you equipped?

This presentation looks at the combination of affordable technology and how content marketing means that EVERY business is now THE MEDIA by creating, curating and publishing their own information.

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Content Is Your Kingdom...And More

  1. 1. Content Isn’t King… It’s Your Kingdom @heyidgroup #flowandgrow
  2. 2. Some Stats To Chew Over There are 4.8 million private sector businesses in the UK, the highest since estimates began in 2000. Business Population Estimates (BPE) Small and medium business account for 99.9% of all private sector businesses in the UK. Business Population Estimates (BPE) British entrepreneurs broke records in 2012, with start-up numbers up by 10% to 484,224 businesses (over 440k in 2011). Start-Up Britain
  3. 3. Businesses who blog 10 receive will times more 5 traffic TIMES A MONTH Hubspot
  4. 4. x 1 billion 4 billion number of hours watched per month on YouTube Internet Worldwide Stats
  5. 5. Relevant emails drive 18 times more revenue than broadcast emails Jupiter Research
  6. 6. The average age for a Twitter user is 37.3 YEARS OLD Internet Worldwide Stats
  7. 7. Fewer than 31% of TV ads achieve brand recall Nielsen
  8. 8. 267% growth in UK tablet market compared to 2011 YouGov 267%
  9. 9. How much do you trust the following to tell the truth? SMALL BUSINESS 70% 25 – 39 year olds 79% 40 – 59 year olds BIG BUSINESS 25 – 39 year olds 40 – 59 year olds 17% 14% YouGov
  10. 10. We have the technology, we have the new media channels and platforms. We can now become the publishers of our own information. Your opportunity, is in learning how to influence your marketplace and becoming an influencer yourself.
  11. 11. Content = creating information to meet audience needs Marketing = distributing and promoting to a target audience It’s time to start reinvesting in telling stories that people want to listen to instead of simply tweeting, updating Facebook pages, flat blog articles that have no structure to them.
  12. 12. We are all now content makers, curators and publishers of our own information.
  13. 13. Useful Content + Engagement With Customers = Growing Business
  14. 14. The 'Flow' & 'Grow' Principal to Content Marketing Businesses who blog Information deposit 10 receive will times more 5 traffic TIMES A MONTH ‘Flow’ Content flow ‘Grow’ Blog articles, Best Practice guides, Video content, Webmails, In-house magazines, Hubspot newspapers and e-newsletters Tweets, Facebook posts, Google+, LinkedIn and Pinterest
  15. 15. Relying on yesterday’s tools to build your audience and sell, with today’s technology is a recipe for failure.
  16. 16. I yam what I yam, and that’s all what I yam.
  17. 17. Thanks for your time twitter @heyidgroup