Trademark law
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trademark law

trademark law

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Trademark law Presentation Transcript

  • 1. Trademark Law Mr. Lushenko
  • 2. Trademarks Registered Trademarks Service marks Today’s Topics:
  • 3. What is a trademark?
    • A trademark is a word , phrase , symbol , design , sound or anything that identifies the source of the goods or services of one company from those of other companies.
  • 4. The made-up word H ä agen-Dazs is a trademarked word . Only the H ä agen-Dazs company can use this word . The word is trademarked.
  • 5. A trademark can be a word
  • 6. A trademark can be a word
  • 7. A trademark can be a phrase
  • 8. A trademark can be a phrase
  • 9. Which company says, “ The Next Stage ”?
  • 10. Which company says, “ The Next Stage ”? http://www.youtube.com/watch?v=-NcSnoY0xfI
  • 11. This symbol is trademarked by Toyota Only Toyota can use this symbol The symbol is trademarked.
  • 12. A trademark can be a symbol
  • 13. A trademark can be a symbol
  • 14. A trademark can be a symbol
  • 15. A trademark can be a symbol
  • 16. A trademark can be a symbol
  • 17. The design of the Coca-Cola bottle is trademarked Only Coca-Cola can have a bottle with this shape The design is trademarked.
  • 18. The 3-dimensional shape of the iPod , and its circular touchpad interface, are trademarked design s.
  • 19. Even a sound can be trademarked. Let’s listen to the NBC chimes now. http://www.youtube.com/watch?v=OuWIf4980eg Only NBC can use these sounds to identify their company. The sounds are trademarked.
  • 20. The MGM lion’s roar is a trademarked sound http://www.youtube.com/watch?v=OVCxJ1aT24A
  • 21. Only Kellogg’s can call their cereal “Frosted Flakes” Only Kellogg’s can say “They’re Great!” Only Kellogg’s can use Tony the Tiger.
  • 22. What is a “registered” trademark?
    • A registered trademark is a trademark (a word , phrase , symbol , design, sound , or anything ) that the US Patent and Trademark Office has accepted and registered for a certain class of goods.
    Registered trademarks are identified with an ®.
  • 23.
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  • 25. Which well-known company uses this color and design as their logo?
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  • 39. Do you remember what a trademark is?
    • A trademark is a word , phrase , symbol , design , sound or anything that identifies the source of the goods or services of one company from those of other companies.
  • 40. What is a trademark for ?
    • A trademark identifies a company to the customer.
    Customers know that trademark. They’ve learned to trust that that company makes good products.
  • 41. If you like one Pillsbury product, maybe you’ll try others…
  • 42. You know it’s Pillsbury because it has the dough boy
  • 43. Trademarks are important because:
    • 1. They quickly identify the company to the consumer.
    2. They help extend the brand to new items.
  • 44.
    • A trademark is a word , phrase , symbol , design , sound or anything that identifies the source of the goods or services of one company from those of other companies.
  • 45. A “registered” trademark
    • A registered trademark has been recorded in the US Government’s Patent and Trademark Office.
    “ Registered” trademarks are identified with an ®.
  • 46. Not all trademarks are “registered” with the US federal government.
    • Some companies do not care anything about the US Government.
    • They still, though, want other companies to respect their company’s word , phrase , symbol , design , sound or whatever
    • They mark their product with the ™ symbol instead of the ® symbol.
  • 47. The ™ symbol
    • Sound Blaster makes hardware for your computer.
    • They are owned by Creative Worldwide.
    • Creative Worldwide is headquartered in Singapore.
    • They didn’t spend the money to register their trademark with the US federal government.
    • They use the ™ symbol.
  • 48. The ™ symbol
    • The United Way trademark is not registered with the US Patent and Trademark Office.
    • They didn’t spend the money to be registered.
    • They use the ™ symbol.
  • 49.  
  • 50. The SM symbol
    • The SM symbol is the recognized abbreviation for the term “service mark.”
    • It is used just like TM, but with services rather than goods.
    • A service mark is the same as a trademark, except that it identifies the source of a service rather than a product
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  • 55. Which company says…
    • We never stop working for you.
  • 56.
    • Verizon wireless is a service business.
    • As a service business, they use a “service mark” instead of a trademark.
  • 57. Which company says…
    • Where America Comes to Eat
  • 58.  
  • 59. Let’s quickly look at five more examples of registered trademarks , trademarks , or service marks
  • 60. What company does this trademark represent? 1
  • 61. Kellogg’s 1
  • 62. What company does this trademark represent? 2
  • 63. Quaker Oats (Quaker Oats is owned by PepsiCo) 2
  • 64. Which company says…
    • Good to the last drop
    3
  • 65. 3
  • 66. Which company says…
    • Drivers wanted
    4
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  • 68. Which company says…
    • Gather ‘round the good stuff
    5
  • 69. 5
  • 70. Your secret mission…
    • Create a PowerPoint slide show with at least 10 different registered trademarks or trademarks , or service marks .
    • You cannot use trademarks of CARS or SPORTS TEAMS
    • Your marks must be for a company that you recognize—you do not know the “National Union Bank of Kinderhook” so you cannot use their trademark in your PowerPoint slide show.
    • You will score up to 10 points. You only score points for trademarks that no other students have in their slide show .
    • Save your PowerPoint slide show as: Trademarks
    • Due by the end of class on Tuesday.