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10 Hot Twitter Ideas to Engage New Followers
 

10 Hot Twitter Ideas to Engage New Followers

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The social media landscape keeps changing. What will grow your brand and influence? ...

The social media landscape keeps changing. What will grow your brand and influence?
Engagement = mobile + hashtags + links! Here are 10 hot ideas based on recent research findings. After this presentation, see the full blog post by Belle Beth Cooper:
http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers. 
Follow her on Twitter at @bellebethcooper.

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    10 Hot Twitter Ideas to Engage New Followers 10 Hot Twitter Ideas to Engage New Followers Presentation Transcript

    • 
 10 Hot Twitter Ideas 
 to Engage New Followers Mark Johnson FAIA | CKD | AIBD Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • The Social Media Landscape keeps changing What will grow your brand and influence? Engagement = mobile + hashtags + links Here are 10 hot ideas based on recent findings After this presentation, See the full blog post by Belle Beth Cooper:
 http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
 Follow her at Twitter: @bellebethcooper Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • Social Media IDEA 1 - Weekends Matter Innovation • Twitter engagement 
 for brands is 17% 
 higher on weekends • Yet only 19% of 
 brands tweet on 
 weekends Research finding by social media scientist, Dan Zarrella Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • Social Media IDEA 2 - Pictures Are Engaging Innovation • Tweets with image 
 links get 2 times the 
 engagement rate of 
 those without • Think of Facebook 
 and Instragram Cats are notoriously popular for social media sharing. Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • Social Media IDEA 3 - Shorten Your Tweets Innovation • Tweets with less than 100 characters get 17% 
 more engagement • For tweets with links, 
 120-130 characters 
 is the sweet spot Research finding by social media scientist, Dan Zarrella Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • Social Media IDEA 4 - Boomers Are On Board Innovation • Twitter’s fastest 
 growing demographic 
 is 55–64 year-olds • Design your tweets 
 to target relevant
 demographic profiles Actor, Richard Gere Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • Social Media IDEA 5 - Use Hashtags To Engage Innovation • Tweets that include hashtags get 2 times 
 more engagement • 1 or 2 hashtags will 
 get 21% more 
 engagement than 
 3 or more Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • Social Media IDEA 6 - Mobile Devices Help Brands Innovation • 66% of user-generated 
 tweets that mention 
 brands come from 
 mobile users • Use links to mobile- 
 friendly websites Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • Social Media IDEA 7 - Optimize Commuting Time Innovation • Twitter users who mostly use 
 a mobile device are 
 181% more likely 
 to be on Twitter 
 during their commute Research finding by social media scientist, Dan Zarrella Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • Social Media IDEA 8 - Identify The ‘Amplifiers’ Innovation • Amplifiers are heavy Twitter users on the go
 who like to retweet • Amplifiers are 122% 
 more likely to send 
 direct messages too Data from Twitter and Compete Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • Social Media IDEA 9 - Ask For Retweets Innovation • Tweets have a 12 times higher chance of
 being retweeted if 
 you ask for it • And a 23 times higher 
 chance if you spell 
 out “retweet” Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • Social Media IDEA 10 - Include Links In Your Tweets Innovation • Tweets that include links are 86% more
 likely to be retweeted • Use Twitter shorteners
 to minimize the 
 number of characters 
 in your tweets Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • Mark Johnson FAIA | CKD | AIBD • MARKITECT.me Consulting • Marketing and Communications • Social Media • Industry Education • Speaking Engagements • Design Services • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • MARKITECT.me - Social Media Awards • Winner of Three Be2Awards - London Social Media Week • 2013 - Best B2B Education & Learning Project • 2012 - Best B2B PR/Marketing Campaign • 2012 - Best B2B Education & Learning Project B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry " • Named ‘Top 100 Design Tweeter’ by DesignCrave • 11,500+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
    • 
 10 Hot Twitter Ideas 
 to Engage New Followers Mark Johnson FAIA | CKD | AIBD Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD