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To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
To Twitter and Beyond
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To Twitter and Beyond

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'To Twitter and Beyond' is a presentation about Twitter strategy, tactics and integration with other social media networks. It includes a series of case study examples with major brands including …

'To Twitter and Beyond' is a presentation about Twitter strategy, tactics and integration with other social media networks. It includes a series of case study examples with major brands including KOHLER, Formica Group and Armstrong Flooring.

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  • 1. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry 
 To Twitter 
 and Beyond Mark Johnson FAIA | CKD | AIBD Copyright ©  2011 Mark Robert Johnson FAIA 012 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 2. Overview 650 days on Twitter Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry • @MarkJohnsonFAIA - Design focus - 5,900 followers • @MarkJohnsonCKD - Kitchen/Culinary focus - 1,300 • 7,200 followers in 21 months • 34,000 tweets - Average 50+ tweets per day • Average 10+ new followers per day • No ‘twitter adders’ for authenticity • Automated tweets for daily e-newspapers - 25 per day • 3 to 4 hours per day, seven days a week for first 4 months Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 3. Twitter - How I got addicted started • Question: What are my areas of specialty? • Add short bio, link (LinkedIn is OK), custom background • Follow and engage others who are like minded • Try ‘three-step’ method - FOLLOW - RETWEET - LIST • They’ll likely see you, and follow back • Set a goal of minimum tweets per day - 3 per day min. • Explore other lists to build your community • Follow a few ‘high flyers’ - e.g. @FoodNetwork @Zagat Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 4. More ideas for building a Twitter following • The Key to Twitter - “Be useful to others” • ‘Twitter Ettequette’ goes a long way! • Thank every ‘mentions’ and ‘retweets’ - RThx! • Don’t be too promotional - 10% to 20% of tweets max. • Find, join, engage in a Twitter Chat - Google Docs • Manage Twitter by using a dashboard app like 
 Hootsuite or Tweetdeck • Don’t take your first ‘un-follow’ too hard! Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 5. What’s the Difference in Social Networks? Twitter I’m working on a #Project

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