Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry

...
SketchUp for Design, Marketing and More
• Think of SketchUp not as CAD or BIM software. 


It’s really design, marketing a...
Market Your Designs at Little or No Cost
• Trimble 3D Warehouse (formerly Google 3D

Warehouse)

• Promote with Twitter to...
Endless Visual Assets - Nick Sonder’s Work

Nick Sonder Architect, shares his design and construction drawing process on t...
Design 

Drawings

Design and rendering in SketchUp 

by Nick Sonder, Architect - nicksonder.com


Copyright ©	
  2013 Mar...
‘Fog’ in SketchUp = ‘Sfumato’ in Painting

Elevation view, absent of notes and dimensions. The ‘Fog’ setting, is used to c...
3D Model Virtual Tour

The ‘Orbit’ tool can be used to take clients on a virtual tour of a project, including interiors an...
Bird’s Eye View Animation

Animations can easily be created in SketchUp. In this animation the roof is peeled away as the ...
Interior Rendering of Great Room

Exterior renderings in full daylight are easiest. Interiors take more time to set up sin...
Construction 

Drawings

Construction Drawings in SketchUp LayOut 

by Nick Sonder, Architect - nicksonder.com


Copyright...
Every drawing derived from SketchUp Model

Nick Sonder does the entire set of construction drawings (CDs) using SketchUp L...
Different Look and Feel in LayOut

Example of a full sheet view in SketchUp LayOut.
Copyright ©	
  2013 Mark Robert Johnso...
Floor Plan

The Floor Plan contains typical construction drawing information, yet is highly illustrative with 

flooring an...
Elevations

Elevations contain typical construction drawing information, yet can be illustrative as well. Notice how
Rick ...
Site Plan

The Site Plan is especially easy to read in SketchUp LayOut. 

Notice how Nick includes the Landscape Plan Gene...
Building Sections

Nick uses the ‘Fog’ setting in the building sections to highlight the walls. The interior elevations ap...
Construction Details - Exterior

Construction details are one of the most impressive aspects of LayOut. Perspective views,...
Construction Details - Interior

3D full-color interior details are easy to create and add clarity to the Construction Dra...
Sharing

258 Views 

in one day

"

Marketing, Social Media

& Communication Ideas
Copyright ©	
  2013 Mark Robert Johnson...
Change is the
only Constant
"

“Social Media and the Web present an

unsteady landscape tied directly to the

popularity, ...
Thoughts on Social Media Marketing
Social media provides a new avenue to share 

designs in SketchUp with anyone in the wo...
What is the Power of one Tweet?
• 1 Tweet = 4 Retweets, 1 Favorite, plus 4 “RThx!” 

• Key metrics to measure success 

• ...
Destination (URL) for the tweet
• Formica 180fx

finishes at 

3D Warehouse

• Free site for

product/project
makers to
upl...
Twitter Impressions
via Tweet + Retweets
6,648 @MarkJohnsonFAIA

1,431 @aventetile 

6,648 RThx!

1,743 @FormicaGroup 

6,...
Views & Downloads 

Unassisted by Social Media Marketing
• Average of 


8 views per day 

over 22 months

• Average of 

...
Views & Downloads 

One Tweet via @MarkJohnsonFAIA plus retweets
• Results from


one day

• 258 views 

• 73 downloads 

...
Collaboration Portfolio
at 3D Warehouse
• 78 projects in this

SketchUp collection

• Optimized for social media

sharing ...
Using SketchUp for Marketing at Twitter

twitter.com/MarkJohnsonCKD
Copyright ©	
  2013 Mark Robert Johnson FAIA

MARKITEC...
Sharing SketchUp 

Projects at Pinterest
• SketchUp

models at 

3D Warehouse 

pin easily 

• Exciting way 


to showcase...
Example of Pin

Pinterest links to 3D Warehouse
• Kitchen design by 


Mark Johnson FAIA 

in SketchUp

• Rendering in Sha...
Marketing at 

SketchUp Showcase

http://gweb-sketchup-showcase.appspot.com
Copyright ©	
  2013 Mark Robert Johnson FAIA

...
Re.vu Interactive Resume
• LinkedIn content 


is preloaded

• Several templates 


to choose from

• Customizable 

• Fre...
"

Re.vu Interactive Resume
• Showcase your portfolio

• SketchUp or other designs 

• Accomplishments

• Awards

• Design...
Portfolio at 

Behance.com
• A mix of

presentations at
SlideShare.net
and SketchUp
models

www.pinterest.com/markjohnsonf...
Facebook 3D kitchen model with Formica 180fx

Cross-promoting projects, products and design tools from the 3D Warehouse

C...
Facebook 3D kitchen plans with 180fx

Facebook as a social media showcase for sharing 

Formica’s SketchUp and Product Con...
Facebook Engaging with Architects and Designers
• Engaging with 


AIA Architects 

and AIBD 

Building Designers 

• 3D m...
Facebook Engaging with SketchUp Users
• 121,000 SketchUp

‘Likes’ on Facebook 

• You can post

projects on the
SketchUp F...
Google+
Engaging with Architects/Designers
• Tapping ‘Circles’ at

Google+ to engage
with designers and
architects

Copyri...
paper.li
e-newspaper via Twitter
• Free e-newspaper

app for Twitter

• SketchUp Scribbles

• paper.li/

MarkJohnsonFAIA

...
SlideShare.net
Share your Presentations
• What YouTube is for

videos...SlideShare
is for presentations

• Owned my Linked...
Mobile > 


Copyright ©	
  2013 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Mobile Apps
for SketchUp
• Showcase designs 


on your iPad

• Virtual 3D walkthroughs 


by moving your finger 

on the sc...
How to get 

and Learn 

SketchUp

Copyright ©	
  2013 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Inexpensive CAD
and 3D Renderings
• SketchUp - Free or

Professional Version
($590)

• Shaderlight Rendering

Software - F...
Where to Get and Learn SketchUp?

SketchUp downloads > http://www.sketchup.com

Free video tutorials from SketchUp > http:...
Where to Learn SketchUp?

Free video tutorials at the SketchUp Show > http://go-2-school.com/media/browse/sketchup_show
Co...
Where to Learn SketchUp?

Free video tutorials at SketchThis.net > http://sketchthis.net/category/free-training
Copyright ...
Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Educatio...
MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Le...
Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry

...
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SketchUp for Design, Marketing and More

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Think of SketchUp not as CAD or BIM software. It’s really design, marketing and communication software. If you need to share with clients, your design team and subcontractors, SketchUp Pro and LayOut can make your day! We’ll take it further and look at ideas for marketing with SketchUp!

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Transcript of "SketchUp for Design, Marketing and More"

  1. 1. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry SketchUp for Design, Marketing 
 and More " " Mark Johnson " FAIA | CKD | AIBD Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  2. 2. SketchUp for Design, Marketing and More • Think of SketchUp not as CAD or BIM software. 
 It’s really design, marketing and communication software. " • If you need to share with clients, design team, subcontractors, etc…SketchUp Pro and LayOut can make your day! " • We’ll take it further and look at ideas 
 for marketing with SketchUp! Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  3. 3. Market Your Designs at Little or No Cost • Trimble 3D Warehouse (formerly Google 3D Warehouse) • Promote with Twitter to drive views and downloads • Build a pin board portfolio on Pinterest • Submit a project to the SketchUp Showcase • Render your 3D models for superb marketing content • Feature SketchUp in an infographic resume at re.vu,
 a portfolio at Behance.com, an e-newspaper at paper.li • Leveraging Facebook and Google+ Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  4. 4. Endless Visual Assets - Nick Sonder’s Work Nick Sonder Architect, shares his design and construction drawing process on the SketchUp Blog. Let’s look at some highlights. See the video at: www.sketchupdate.blogspot.com Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  5. 5. Design 
 Drawings
 Design and rendering in SketchUp 
 by Nick Sonder, Architect - nicksonder.com
 Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  6. 6. ‘Fog’ in SketchUp = ‘Sfumato’ in Painting Elevation view, absent of notes and dimensions. The ‘Fog’ setting, is used to create a painterly effect known as ‘Sfumato.” Colors fade over distance, due to moisture in the air. Fog creates this dramatic effect. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  7. 7. 3D Model Virtual Tour The ‘Orbit’ tool can be used to take clients on a virtual tour of a project, including interiors and exteriors. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  8. 8. Bird’s Eye View Animation Animations can easily be created in SketchUp. In this animation the roof is peeled away as the camera moves closer to the house, revealing the layout and design of the interior spaces. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  9. 9. Interior Rendering of Great Room Exterior renderings in full daylight are easiest. Interiors take more time to set up since the lighting locations are added before rendering. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  10. 10. Construction 
 Drawings
 Construction Drawings in SketchUp LayOut 
 by Nick Sonder, Architect - nicksonder.com
 Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  11. 11. Every drawing derived from SketchUp Model Nick Sonder does the entire set of construction drawings (CDs) using SketchUp Layout. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  12. 12. Different Look and Feel in LayOut Example of a full sheet view in SketchUp LayOut. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  13. 13. Floor Plan The Floor Plan contains typical construction drawing information, yet is highly illustrative with 
 flooring and countertop materials, textures and wall shadows. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  14. 14. Elevations Elevations contain typical construction drawing information, yet can be illustrative as well. Notice how Rick uses the ‘Fog’ setting in SketchUp to highlight portions of the home that are in the foreground. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  15. 15. Site Plan The Site Plan is especially easy to read in SketchUp LayOut. 
 Notice how Nick includes the Landscape Plan General Notes. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  16. 16. Building Sections Nick uses the ‘Fog’ setting in the building sections to highlight the walls. The interior elevations appear in the background and will be scaled up with notes added on another construction drawings page. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  17. 17. Construction Details - Exterior Construction details are one of the most impressive aspects of LayOut. Perspective views, material colors and textures, and organized call-outs make the CDs easy to read. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  18. 18. Construction Details - Interior 3D full-color interior details are easy to create and add clarity to the Construction Drawings. 
 We see the world in ‘perspective view’ and SketchUp LayOut provides any angle imaginable. Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  19. 19. Sharing 258 Views 
 in one day " Marketing, Social Media
 & Communication Ideas Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  20. 20. Change is the only Constant " “Social Media and the Web present an
 unsteady landscape tied directly to the
 popularity, trendiness and momentum 
 of any given network at any given moment in time”
 
 Brian Solis - Author of ‘Engage’ Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  21. 21. Thoughts on Social Media Marketing Social media provides a new avenue to share 
 designs in SketchUp with anyone in the world I use the 3D Warehouse as a starting point for sharing and marketing my work and collaborations " I can measure the impact of an integrated social media strategy across Twitter, Pinterest, SlideShare and other networks Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  22. 22. What is the Power of one Tweet? • 1 Tweet = 4 Retweets, 1 Favorite, plus 4 “RThx!” • Key metrics to measure success • Twitter Impressions (potential reach) • Click-throughs (views) to projects and products • Downloads • Let’s measure 
 and find out! 4 Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  23. 23. Destination (URL) for the tweet • Formica 180fx finishes at 
 3D Warehouse • Free site for product/project makers to upload/ download models Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  24. 24. Twitter Impressions via Tweet + Retweets 6,648 @MarkJohnsonFAIA 1,431 @aventetile 6,648 RThx! 1,743 @FormicaGroup 6,648 RThx! 80 @ElevateVail2012 6,648 RThx! 8,225 @courtneymprice 6,648 RThx! 44,719 Impressions Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  25. 25. Views & Downloads 
 Unassisted by Social Media Marketing • Average of 
 8 views per day 
 over 22 months • Average of 
 2.5 downloads 
 per day over 
 22 months Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  26. 26. Views & Downloads 
 One Tweet via @MarkJohnsonFAIA plus retweets • Results from
 one day • 258 views • 73 downloads 
 Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  27. 27. Collaboration Portfolio at 3D Warehouse • 78 projects in this SketchUp collection • Optimized for social media sharing + Google Earth • Branded models
 from product makers • KraftMaid & Merillat Cabinets • KitchenAid, Jenn-Air, Miele 
 and GE Appliances • Brizo and Delta Faucets Copyright ©  2013 Mark Robert Johnson FAIA www.sketchup.google.com/3dwarehouse MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  28. 28. Using SketchUp for Marketing at Twitter twitter.com/MarkJohnsonCKD Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  29. 29. Sharing SketchUp 
 Projects at Pinterest • SketchUp models at 
 3D Warehouse 
 pin easily • Exciting way 
 to showcase 
 design projects and collaborative work www.pinterest.com/markjohnsonfaia Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  30. 30. Example of Pin Pinterest links to 3D Warehouse • Kitchen design by 
 Mark Johnson FAIA 
 in SketchUp • Rendering in Shaderlight by 
 Eric Schimelpfenig AKBD • 15 views/day in 46 months • 4,800 downloads • Thumbnail previews 
 of more 3D models www.pinterest.com/markjohnsonfaia Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  31. 31. Marketing at 
 SketchUp Showcase http://gweb-sketchup-showcase.appspot.com Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  32. 32. Re.vu Interactive Resume • LinkedIn content 
 is preloaded • Several templates 
 to choose from • Customizable • Free service
 Copyright ©  2013 Mark Robert Johnson FAIA www.re.vu/MARKITECT MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  33. 33. " Re.vu Interactive Resume • Showcase your portfolio • SketchUp or other designs • Accomplishments • Awards • Designs • Education Copyright ©  2013 Mark Robert Johnson FAIA www.re.vu/MARKITECT MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  34. 34. Portfolio at 
 Behance.com • A mix of presentations at SlideShare.net and SketchUp models www.pinterest.com/markjohnsonfaia Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  35. 35. Facebook 3D kitchen model with Formica 180fx Cross-promoting projects, products and design tools from the 3D Warehouse Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  36. 36. Facebook 3D kitchen plans with 180fx Facebook as a social media showcase for sharing 
 Formica’s SketchUp and Product Connect design tools Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  37. 37. Facebook Engaging with Architects and Designers • Engaging with 
 AIA Architects 
 and AIBD 
 Building Designers • 3D models in SketchUp at 
 3D Warehouse Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  38. 38. Facebook Engaging with SketchUp Users • 121,000 SketchUp ‘Likes’ on Facebook • You can post projects on the SketchUp Facebook page to gain exposure to a much larger community Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  39. 39. Google+ Engaging with Architects/Designers • Tapping ‘Circles’ at Google+ to engage with designers and architects Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  40. 40. paper.li e-newspaper via Twitter • Free e-newspaper app for Twitter • SketchUp Scribbles • paper.li/ MarkJohnsonFAIA Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  41. 41. SlideShare.net Share your Presentations • What YouTube is for videos...SlideShare is for presentations • Owned my LinkedIn • Free or Pro versions • Over 160,000 views of my presentations in 18 months • Slideshare.net/ MarkJohnsonFAIA Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  42. 42. Mobile > 
 Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  43. 43. Mobile Apps for SketchUp • Showcase designs 
 on your iPad • Virtual 3D walkthroughs 
 by moving your finger 
 on the screen • 3DVia - $1.99 • SightSpace 3D - $14.99 • Cubits - $4.99 • Viso3D - $19.99 Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  44. 44. How to get 
 and Learn 
 SketchUp
 Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  45. 45. Inexpensive CAD and 3D Renderings • SketchUp - Free or Professional Version ($590) • Shaderlight Rendering Software - Free or Professional Version ($299) • Podium, Artlantis, Twilight Render and more Nordquist kitchen design by Mark Johnson CKD. Shaderlight rendering by Eric Schimelpfenig AKBD. MARKITECT
 Copyright ©  2013 Mark Robert Johnson FAIA Mark Johnson FAIA|AIBD|CKD
  46. 46. Where to Get and Learn SketchUp? SketchUp downloads > http://www.sketchup.com
 Free video tutorials from SketchUp > http://sketchup.google.com/training/videos.html Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  47. 47. Where to Learn SketchUp? Free video tutorials at the SketchUp Show > http://go-2-school.com/media/browse/sketchup_show Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  48. 48. Where to Learn SketchUp? Free video tutorials at SketchThis.net > http://sketchthis.net/category/free-training Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  49. 49. Mark Johnson FAIA | CKD | AIBD • MARKITECT.me Consulting • Marketing and Communications • Social Media • Industry Education • Speaking Engagements • Design Services • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  50. 50. MARKITECT.me - Social Media Awards • Winner of Three Be2Awards - London Social Media Week • 2013 - Best B2B Education & Learning Project • 2012 - Best B2B PR/Marketing Campaign • 2012 - Best B2B Education & Learning Project B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry " • Named ‘Top 100 Design Tweeter’ by DesignCrave • 11,500+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  51. 51. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry SketchUp for Design, Marketing 
 and More " " Mark Johnson " FAIA | CKD | AIBD Copyright ©  2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD

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