Poggenpohl Live Twitter Chat - #kbtribechat

Best Education and Learning Project B2B Social Media Marketing in the Architecture Engineering Construction Industry Mark Johnson FAIAPoggenpohlLive Twitter Chatkbtribechat at KBIS 2012 (Kitchen & Bath Industry Show) Panoramio photo by Terry Babij, @Tbabij at TwitterCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Poggenpohl USA Best Education and Learning Project B2B Social Media Marketing in the Architecture Engineering Construction IndustryGoals for KBIS 2012• Use social media to drive booth traﬃc and online visits during KBIS• Promote Artesio Kitchen launch and educate designers beyond ‘Poggenpohl at KBIS in Chicago!’ - Twitter chat post from the expo ﬂoor kbtribechat blog announcing Poggenpohl’s sponsorship.• Leverage designers, bloggers and the social media press to share the messageCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Social Media Marketing Tactics Used by Poggenpohl - KBIS 2012 Twitter Facebook Integrate

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Social Media Marketing TacticsLeverage #KBTribeChat• Engage a weekly gathering of 50+ industry professionals using Twitter to discuss K&B Industry Trends and promote the Artesio Kitchen launch• Poggenpohl sponsored and hosted the #KBTribeChat Twitter chat in their KBIS booth Photos from #kbtribechat Twitter Chat at Poggenpohl Booth - KBIS 2012 in ChicagoCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Depth, substance and qualityof Social Media engagement?• 338 Tweets sent during the live chat• 226 Tweets sent during the week leading up to the chat• All used the #KBTribeChat hashtag• Lets look at the substance and quality of the conversations on the following slides... Photos from #kbtribechat Twitter Chat at Poggenpohl Booth - KBIS 2012 in ChicagoCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Introductory remarks at PoggenPohl BoothTweets from the live Twitter chat stream on 4/25/2012 during KBIS Twitter Chat - #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

#KBTribeChat attendees acknowledging PoggenpohlTweets from the live Twitter chat stream on 4/25/2012 during KBIS Twitter Chat - #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Attendees welcoming each other, and attending from a distanceTweets from the live Twitter chat stream on 4/25/2012 during KBIS Twitter Chat - #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Q&A between Host and Interviewee, broadcast by KBIS Show on TwitterTweets from the live Twitter chat stream on 4/25/2012 during KBIS Twitter Chat - #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Artesio Kitchenat Pinterest• Share live/candid photos from the KBIS booth• Post immediately for engagement with designers attending via social media networks• Spontaneous and engaging, with host and designer commentary “A1) Heres #Pinterest pin of +ARTESIO #Kitchen >http://t.co/eYeYb5fu Note the dramatic Function arch. #kbtribechat comments? #KBIS”Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Tweets w/ Pictures from the Trade PressTweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Designers sharing comments and pictures on TwitterTweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

‘Retweets’ for further reach - Designers sharing comments and pictures on TwitterTweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Promoted two Artesio ﬁnishes remotely - Chicago Mart Showroom and KBIS BoothTweets from the live Twitter chat stream on 4/25/2012 during KBIS Twitter Chat - #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Ferguson Promoting on Twitter with pictures from Poggenpohl ChatTweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Artesio Built-in Furniture on Pinterest Board - Chicago Mart pictures prior to Twitter ChatTweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Sharing the Hadi Teherani Story along with Artesio AccessoriesTweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Broadcasting Poggenpohl’s design award presented by @kbculture blogTweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Designers sharing Poggenpohl’s History on Twitter - Website views and educationTweet from Twitter chat stream on 4/25/2012#KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Poggenpohl created lasting memories for Designers at their KBIS Twitter ChatTweet from Twitter chat stream on 4/25/2012 during #KBTribeChat sponsored by Poggenpohl Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

PoggenpohlTwitter Chat Summary• Engaged 57 Attendees for 1 Hour • 20 people in KBIS Booth • 37 online Twitter attendees• Mostly Designers, Press, Bloggers• 89,373 unique Twitter users reached• 890,000 Twitter impressions• An exciting attraction, engaging designers on the KBIS Expo ﬂoor and across the U.S. Photos from #kbtribechat Twitter Chat at Poggenpohl Booth - KBIS 2012 in ChicagoCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Mark Johnson FAIA | CKD | AIBD• MARKITECT.me Consulting • Marketing • Social Media • Industry Education • Speaking Engagements • Design Services• Marketer | Educator | Architect for the Design + Building Industry • Contact: mrj.faia@gmail.comCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

MARKITECT.meAwards and Statistics• Winner of two Be2Awards - London Social Media Week • Best AEC PR/Marketing Campaign B2B Social Media Marketing in the Architecture • Best Education and Learning Project Engineering Construction Industry• Named ‘Top 100 Design Tweeter’ by DesignCrave• 9,000+ Twitter Followers• 44,000+ Tweets• 25 daily e-NewspapersCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

MARKITECT.me Social Media Campaigns + Event MarketingMark Johnson FAIA - Guest Host for #kbtribechat Twitter Chat - Kitchen & Bath Industry Show - KBIS 2012, Chicago Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

MARKITECT.meKLOUT Score• According to KLOUT: • MARKITECT’s ‘Inﬂuence’ is in the 95th percentile of all Twitter users• Top Topics of Inﬂuence • Architecture • Social Media • Interior DesignCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Best Education and Learning Project B2B Social Media Marketing in the Architecture Engineering Construction Industry Mark Johnson FAIAPoggenpohlLive Twitter Chatkbtribechat at KBIS 2012 (Kitchen & Bath Industry Show) Panoramio photo by Terry Babij, @Tbabij at TwitterCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

http://poggenpohldesigns.wordpress.com	2137
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Poggenpohl Live Twitter Chat - #kbtribechat

by Mark Johnson on Jul 10, 2012

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