Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry

...
Home Design
in SketchUp Pro

Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engine...
Case Study - Nick Sonder’s Process

Nick Sonder Architect, shares his design and construction drawing process on the Sketc...
Thoughts on Design Drawings
from Nick Sonder, Architect
“When you first open SketchUp LayOut, 

you feel totally lost becau...
Design 

Drawings

Design and rendering in SketchUp 

by Nick Sonder, Architect - nicksonder.com


Copyright ©	
  2012 Mar...
‘Fog’ in SketchUp = ‘Sfumato’ in Painting

Elevation view, absent of notes and dimensions. The ‘Fog’ setting, is used to c...
3D Model Virtual Tour

The ‘Orbit’ tool can be used to take clients on a virtual tour of a project, including interiors an...
Bird’s Eye View Animation

Animations can easily be created in SketchUp. In this animation the roof is peeled away as the ...
Interior Rendering of Kitchen

Quick low-resolution renderings can be made to study lighting options and camera angles. 

...
Interior Rendering of Great Room

Exterior renderings in full daylight are easiest. Interiors take more time to set up sin...
Interior Renderings

Reflections and shadows create dramatic effects and provide clues to a material’s finish. 

Note the cou...
Construction 

Drawings

Construction Drawings in SketchUp LayOut 

by Nick Sonder, Architect - nicksonder.com


Copyright...
Thoughts on Construction Drawings
from Nick Sonder, Architect
“The SketchUp house model generates all the floor
plans, refle...
Every drawing derived from SketchUp Model

Nick Sonder does the entire set of construction drawings (CDs) using SketchUp L...
Different Look and Feel in LayOut

Example of a full sheet view in SketchUp LayOut.
Copyright ©	
  2012 Mark Robert Johnso...
Floor Plan

The Floor Plan contains typical construction drawing information, yet is highly illustrative with 

flooring an...
Elevations

Elevations contain typical construction drawing information, yet can be illustrative as well. Notice how
Rick ...
Site Plan

The Site Plan is especially easy to read in SketchUp LayOut. 

Notice how Nick includes the Landscape Plan Gene...
Building Sections

Nick uses the ‘Fog’ setting in the building sections to highlight the walls. The interior elevations ap...
Construction Details - Exterior

Construction details are one of the most impressive aspects of LayOut. Perspective views,...
Construction Details - Interior

3D full-color interior details are easy to create and add clarity to the Construction Dra...
Working out Construction Details in 3D

Visualizing and drawing in 3D with SketchUp is a way to view any angle of a comple...
Completed Detail of Ceiling Structure

Exposed structural details are a beautiful part of the ‘Mountain Lodge’ aesthetic o...
Sharing

w

Social Media Marketing 

+ Communication Ideas

Copyright ©	
  2012 Mark Robert Johnson FAIA

258 Views 

in o...
Thoughts on Social Media Marketing
from Mark Johnson FAIA, Architect
“Social media provides a new avenue to share 

design...
What is the Power of one Tweet?
• 1 Tweet = 4 Retweets, 1 Favorite, plus 4 “RThx!” 

• Key metrics to measure success 

• ...
Destination (URL) for the Formica tweet
• Formica 180fx

finishes at
3DWarehouse

• Free site for

product makers
to upload...
Twitter Impressions
via Tweet + Retweets
6,648 @MarkJohnsonFAIA

1,431 @aventetile 

6,648 RThx!

1,743 @FormicaGroup 

6,...
Views & Downloads 

Unassisted by Social Media
• Average of 


6 views per day 

over 10 months

• Average of 


2 downloa...
Views & Downloads 

One Tweet via @MarkJohnsonFAIA plus retweets
• Results in 


one day 

• 258 views 

• 73 downloads 

...
Sharing a Portfolio at 3D Warehouse
• 78 projects in this

SketchUp collection

• Optimized for social media

sharing + Go...
Sharing 3D Projects at Pinterest
• SketchUp

models at
Trimble 3D
Warehouse 

pin easily 

• It’s an exciting

way to 

sh...
Example of Pin

Pinterest links to Trimble 3D Warehouse
• Kitchen design by 


Mark Johnson FAIA 

in SketchUp

• Renderin...
Mobile

Copyright ©	
  2012 Mark Robert Johnson FAIA

>


MARKITECT

Mark Johnson FAIA|AIBD|CKD
‘Mobile’ - Potential to be
more Disruptive than the Internet
• Design content that’s


easy to use, manage,

and view usin...
3DVia Mobile HD
• Showcase designs 


in high-definition 3D

on your iPad

• Virtual 3D walkthroughs 


by moving your finge...
Where to get 

and Learn 

SketchUp

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Inexpensive CAD
& Renderings
• SketchUp - Free or

Professional Version
($495)

• Shaderlight Rendering

Software - Free o...
Where to Get and Learn SketchUp?

SketchUp downloads > http://www.sketchup.com

Free video tutorials from SketchUp > http:...
Where to Learn SketchUp?

Free video tutorials at the SketchUp Show > http://go-2-school.com/media/browse/sketchup_show
Co...
Where to Learn SketchUp?

Free video tutorials at SketchThis.net > http://sketchthis.net/category/free-training
Copyright ...
Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Educatio...
MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Le...
Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry

...
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Home Design in SketchUp Pro

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This presentation shows how SketchUp Pro with LayOut from Trimble works as a powerful design and communications software program for designing homes. The case study features a complete work-flow for home design to construction drawings, by Nick Sonder, Architect. In the second half, Mark Johnson FAIA Architect, shows how to optimize SketchUp 3D models for social media marketing, where to download SketchUp, and where to find video tutorials to learn SketchUp.

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Transcript of "Home Design in SketchUp Pro"

  1. 1. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry Home 
 Design in 
 SketchUp Pro
 Home Design in SketchUp by Nick Sonder, Architect - nicksonder.com
 and Social Media Marketing 
 Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  2. 2. Home Design in SketchUp Pro Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry • Think of SketchUp not as CAD or BIM. 
 It’s really ‘design and communication’ software " • Why communicate? If you need to share with clients, partners or subcontractors, SketchUp Pro and LayOut can make your day! " • Let’s see how Nick Sonder Architect, a one-man firm, uses one 3D model as the basis for presenting, as well as creating a precise set of construction Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  3. 3. Case Study - Nick Sonder’s Process Nick Sonder Architect, shares his design and construction drawing process on the SketchUp Blog. Let’s look at some highlights. See the video at: www.sketchupdate.blogspot.com Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  4. 4. Thoughts on Design Drawings from Nick Sonder, Architect “When you first open SketchUp LayOut, 
 you feel totally lost because it is not AutoCAD” " “Everything works differently” " “Once you get rid of the thought that it works like
 AutoCAD, you realize, thank God it doesn’t work 
 like that...It works like SketchUp should” Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  5. 5. Design 
 Drawings
 Design and rendering in SketchUp 
 by Nick Sonder, Architect - nicksonder.com
 Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  6. 6. ‘Fog’ in SketchUp = ‘Sfumato’ in Painting Elevation view, absent of notes and dimensions. The ‘Fog’ setting, is used to create a painterly effect known as ‘Sfumato.” Colors fade over distance, due to moisture in the air. Fog creates this dramatic effect. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  7. 7. 3D Model Virtual Tour The ‘Orbit’ tool can be used to take clients on a virtual tour of a project, including interiors and exteriors. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  8. 8. Bird’s Eye View Animation Animations can easily be created in SketchUp. In this animation the roof is peeled away as the camera moves closer to the house, revealing the layout and design of the interior spaces. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  9. 9. Interior Rendering of Kitchen Quick low-resolution renderings can be made to study lighting options and camera angles. 
 A final high-resolution rendering can be made in an hour or less, depending on computer speed. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  10. 10. Interior Rendering of Great Room Exterior renderings in full daylight are easiest. Interiors take more time to set up since the lighting locations are added before rendering. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  11. 11. Interior Renderings Reflections and shadows create dramatic effects and provide clues to a material’s finish. 
 Note the couch upholstery’s soft finish verses the high sheen of the polished floor material. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  12. 12. Construction 
 Drawings
 Construction Drawings in SketchUp LayOut 
 by Nick Sonder, Architect - nicksonder.com
 Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  13. 13. Thoughts on Construction Drawings from Nick Sonder, Architect “The SketchUp house model generates all the floor plans, reflected ceiling plan, roof plan, everything in 
 the sections. I also generate every interior elevation” " “Detailing is something I really have a lot of fun 
 with in SketchUp” " “I usually have anywhere between 60 and 90 details” Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  14. 14. Every drawing derived from SketchUp Model Nick Sonder does the entire set of construction drawings (CDs) using SketchUp Layout. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  15. 15. Different Look and Feel in LayOut Example of a full sheet view in SketchUp LayOut. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  16. 16. Floor Plan The Floor Plan contains typical construction drawing information, yet is highly illustrative with 
 flooring and countertop materials, textures and wall shadows. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  17. 17. Elevations Elevations contain typical construction drawing information, yet can be illustrative as well. Notice how Rick uses the ‘Fog’ setting in SketchUp to highlight portions of the home that are in the foreground. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  18. 18. Site Plan The Site Plan is especially easy to read in SketchUp LayOut. 
 Notice how Nick includes the Landscape Plan General Notes. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  19. 19. Building Sections Nick uses the ‘Fog’ setting in the building sections to highlight the walls. The interior elevations appear in the background and will be scaled up with notes added on another construction drawings page. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  20. 20. Construction Details - Exterior Construction details are one of the most impressive aspects of LayOut. Perspective views, material colors and textures, and organized call-outs make the CDs easy to read. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  21. 21. Construction Details - Interior 3D full-color interior details are easy to create and add clarity to the Construction Drawings. 
 We see the world in ‘perspective view’ and SketchUp LayOut provides any angle imaginable. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  22. 22. Working out Construction Details in 3D Visualizing and drawing in 3D with SketchUp is a way to view any angle of a complex construction detail and easily share with all members of the consulting, fabrication and construction team. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  23. 23. Completed Detail of Ceiling Structure Exposed structural details are a beautiful part of the ‘Mountain Lodge’ aesthetic of this home. 
 Working out the construction details ahead of time using 3D visualization can minimize mistakes. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  24. 24. Sharing
 w Social Media Marketing 
 + Communication Ideas Copyright ©  2012 Mark Robert Johnson FAIA 258 Views 
 in one day MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  25. 25. Thoughts on Social Media Marketing from Mark Johnson FAIA, Architect “Social media provides a new avenue to share 
 designs in SketchUp with anyone in the world” “I use the Trimble 3D Warehouse powered by Google as a starting point for sharing and marketing my work and collaborations” " “I can measure the impact of an integrated social media strategy across Twitter, Pinterest and other networks” Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  26. 26. What is the Power of one Tweet? • 1 Tweet = 4 Retweets, 1 Favorite, plus 4 “RThx!” • Key metrics to measure success • Twitter Impressions • Click-throughs (views) to products on website • Downloads 
 of Formica
 finishes • Let’s measure 
 and find out! Copyright ©  2012 Mark Robert Johnson FAIA 4 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  27. 27. Destination (URL) for the Formica tweet • Formica 180fx finishes at 3DWarehouse • Free site for product makers to upload models • Free site for product users 
 to download models Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  28. 28. Twitter Impressions via Tweet + Retweets 6,648 @MarkJohnsonFAIA 1,431 @aventetile 6,648 RThx! 1,743 @FormicaGroup 6,648 RThx! 80 @ElevateVail2012 6,648 RThx! 8,225 @courtneymprice 6,648 RThx! 44,719 Impressions Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  29. 29. Views & Downloads 
 Unassisted by Social Media • Average of 
 6 views per day 
 over 10 months • Average of 
 2 downloads 
 per day over 
 10 months Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  30. 30. Views & Downloads 
 One Tweet via @MarkJohnsonFAIA plus retweets • Results in 
 one day • 258 views • 73 downloads 
 Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  31. 31. Sharing a Portfolio at 3D Warehouse • 78 projects in this SketchUp collection • Optimized for social media sharing + Google Earth • Branded models
 from product makers • KraftMaid & Merillat Cabinets • KitchenAid, Jenn-Air, Miele 
 and GE Appliances • Brizo and Delta Faucets Copyright ©  2012 Mark Robert Johnson FAIA www.sketchup.google.com/3dwarehouse MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  32. 32. Sharing 3D Projects at Pinterest • SketchUp models at Trimble 3D Warehouse 
 pin easily • It’s an exciting way to 
 showcase 
 design projects and collaborative work www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  33. 33. Example of Pin Pinterest links to Trimble 3D Warehouse • Kitchen design by 
 Mark Johnson FAIA 
 in SketchUp • Rendering in Shaderlight by 
 Eric Schimelpfenig AKBD • 17,000 views in 36 months • Average of 15 views per day • 4,000 downloads • Thumbnail previews 
 of more 3D models www.pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  34. 34. Mobile Copyright ©  2012 Mark Robert Johnson FAIA >
 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  35. 35. ‘Mobile’ - Potential to be more Disruptive than the Internet • Design content that’s
 easy to use, manage,
 and view using mobile 
 devices Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  36. 36. 3DVia Mobile HD • Showcase designs 
 in high-definition 3D
 on your iPad • Virtual 3D walkthroughs 
 by moving your finger 
 on the screen • 3DVia App is only 
 $1.99 at iTunes Kitchen design by Classic Kitchens. 3D model by Eric Schimelpfenig AKBD, using SketchUp Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  37. 37. Where to get 
 and Learn 
 SketchUp
 Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  38. 38. Inexpensive CAD & Renderings • SketchUp - Free or Professional Version ($495) • Shaderlight Rendering Software - Free or Professional Version ($299) Nordquist kitchen design by Mark Johnson CKD. Rendering by Eric Schimelpfenig AKBD. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  39. 39. Where to Get and Learn SketchUp? SketchUp downloads > http://www.sketchup.com
 Free video tutorials from SketchUp > http://sketchup.google.com/training/videos.html Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  40. 40. Where to Learn SketchUp? Free video tutorials at the SketchUp Show > http://go-2-school.com/media/browse/sketchup_show Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  41. 41. Where to Learn SketchUp? Free video tutorials at SketchThis.net > http://sketchthis.net/category/free-training Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  42. 42. Mark Johnson FAIA | CKD | AIBD • MARKITECT.me Consulting • Marketing and Communications • Social Media • Industry Education • Speaking Engagements • Design Services • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  43. 43. MARKITECT.me - Social Media Awards • Winner of Three Be2Awards - London Social Media Week • 2013 - Best B2B Education & Learning Project • 2012 - Best B2B PR/Marketing Campaign • 2012 - Best B2B Education & Learning Project B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry " • Named ‘Top 100 Design Tweeter’ by DesignCrave • 11,500+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  44. 44. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry Home 
 Design in 
 SketchUp Pro
 Home Design in SketchUp by Nick Sonder, Architect - nicksonder.com
 and Social Media Marketing 
 Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD

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