Home Design in SketchUp Pro

Best Education and Learning Project B2B Social Media Marketing in the Architecture Engineering Construction IndustryHomeDesign in Home Design in SketchUp by Nick Sonder, Architect - nicksonder.comSketchUp Proand Social Media MarketingMark Johnson FAIA | CKD | AIBDCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Home Design Best Education and Learning Project B2B Social Media Marketing in thein SketchUp Pro Architecture Engineering Construction Industry• Think of SketchUp not as CAD or BIM. It’s really ‘design and communication’ software• Why communicate? If you need to share with clients, partners or subcontractors, SketchUp Pro and LayOut can make your day!• Let’s see how Nick Sonder Architect, a one-man ﬁrm, uses one 3D model as the basis for presenting, as well as creating a precise set of construction documentsCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Case Study - Nick Sonder’s ProcessNick Sonder Architect, shares his design and construction drawing process on the SketchUpBlog. Let’s look at some highlights. See the video at: www.sketchupdate.blogspot.com Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Thoughts on Design Drawingsfrom Nick Sonder, Architect “When you ﬁrst open SketchUp LayOut, you feel totally lost because it is not AutoCAD” “Everything works diﬀerently” “Once you get rid of the thought that it works like AutoCAD, you realize, thank God it doesn’t work like that...It works like SketchUp should”Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

‘Fog’ in SketchUp = ‘Sfumato’ in PaintingElevation view, absent of notes and dimensions. The ‘Fog’ setting, is used to create a painterly eﬀectknown as ‘Sfumato.” Colors fade over distance, due to moisture in the air. Fog creates this dramatic eﬀect. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

3D Model Virtual TourThe ‘Orbit’ tool can be used to take clients on a virtual tour of a project, including interiors and exteriors. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Bird’s Eye View AnimationAnimations can easily be created in SketchUp. In this animation the roof is peeled away as the cameramoves closer to the house, revealing the layout and design of the interior spaces. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Interior Rendering of KitchenQuick low-resolution renderings can be made to study lighting options and camera angles.A ﬁnal high-resolution rendering can be made in an hour or less, depending on computer speed. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Interior Rendering of Great RoomExterior renderings in full daylight are easiest. Interiors take more time to set up since the lightinglocations are added before rendering. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Interior RenderingsReflections and shadows create dramatic effects and provide clues to a material’s finish.Note the couch upholstery’s soft finish verses the high sheen of the polished floor material. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Thoughts on Construction Drawingsfrom Nick Sonder, Architect “The SketchUp house model generates all the ﬂoor plans, reﬂected ceiling plan, roof plan, everything in the sections. I also generate every interior elevation” “Detailing is something I really have a lot of fun with in SketchUp” “I usually have anywhere between 60 and 90 details”Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Every drawing derived from SketchUp ModelNick Sonder does the entire set of construction drawings (CDs) using SketchUp Layout. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Floor PlanThe Floor Plan contains typical construction drawing information, yet is highly illustrative withﬂooring and countertop materials, textures and wall shadows. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

ElevationsElevations contain typical construction drawing information, yet can be illustrative as well. Notice howRick uses the ‘Fog’ setting in SketchUp to highlight portions of the home that are in the foreground. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Site PlanThe Site Plan is especially easy to read in SketchUp LayOut.Notice how Nick includes the Landscape Plan General Notes. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Building SectionsNick uses the ‘Fog’ setting in the building sections to highlight the walls. The interior elevations appearin the background and will be scaled up with notes added on another construction drawings page. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Construction Details - ExteriorConstruction details are one of the most impressive aspects of LayOut. Perspective views, materialcolors and textures, and organized call-outs make the CDs easy to read. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Construction Details - Interior3D full-color interior details are easy to create and add clarity to the Construction Drawings.We see the world in ‘perspective view’ and SketchUp LayOut provides any angle imaginable. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Working out Construction Details in 3DVisualizing and drawing in 3D with SketchUp is a way to view any angle of a complex construction detailand easily share with all members of the consulting, fabrication and construction team. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Completed Detail of Ceiling StructureExposed structural details are a beautiful part of the ‘Mountain Lodge’ aesthetic of this home.Working out the construction details ahead of time using 3D visualization can minimize mistakes. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Thoughts on Social Media Marketingfrom Mark Johnson FAIA, Architect “Social media provides a new avenue to share designs in SketchUp with anyone in the world” “I use the Trimble 3D Warehouse powered by Google as a starting point for sharing and marketing my work and collaborations” “I can measure the impact of an integrated social media strategy across Twitter, Pinterest and other networks”Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

What is the Power of one Tweet?• 1 Tweet = 4 Retweets, 1 Favorite, plus 4 “RThx!”• Key metrics to measure success • Twitter Impressions • Click-throughs (views) to products on website • Downloads of Formica ﬁnishes • Let’s measure and ﬁnd out! 4Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Destination (URL) for the Formica tweet• Formica 180fx ﬁnishes at 3DWarehouse• Free site for product makers to upload models• Free site for product users to download modelsCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Twitter Impressionsvia Tweet + Retweets 6,648 @MarkJohnsonFAIA 1,431 @aventetile 6,648 RThx! 1,743 @FormicaGroup 6,648 RThx! 80 @ElevateVail2012 6,648 RThx! 8,225 @courtneymprice 6,648 RThx! 44,719 ImpressionsCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Views & DownloadsUnassisted by Social Media• Average of 6 views per day over 10 months• Average of 2 downloads per day over 10 monthsCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Sharing a Portfolio at 3D Warehouse• 78 projects in this SketchUp collection• Optimized for social media sharing + Google Earth• Branded models from product makers • KraftMaid & Merillat Cabinets • KitchenAid, Jenn-Air, Miele and GE Appliances • Brizo and Delta FaucetsCopyright © 2012 Mark Robert Johnson FAIA www.sketchup.google.com/3dwarehouse MARKITECT Mark Johnson FAIA|AIBD|CKD

Sharing 3D Projects at Pinterest• SketchUp models at Trimble 3D Warehouse pin easily• It’s an exciting way to showcase design projects and collaborative work www.pinterest.com/markjohnsonfaiaCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Example of PinPinterest links to Trimble 3D Warehouse• Kitchen design by Mark Johnson FAIA in SketchUp • Rendering in Shaderlight by Eric Schimelpfenig AKBD• 17,000 views in 36 months • Average of 15 views per day• 4,000 downloads• Thumbnail previews of more 3D models www.pinterest.com/markjohnsonfaiaCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

‘Mobile’ - Potential to be more Disruptive than the Internet• Design content that’s easy to use, manage, and view using mobile devicesCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

3DVia Mobile HD • Showcase designs in high-deﬁnition 3D on your iPad • Virtual 3D walkthroughs by moving your ﬁnger on the screen • 3DVia App is only $1.99 at iTunesKitchen design by Classic Kitchens. 3D model by Eric Schimelpfenig AKBD, using SketchUp Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Inexpensive CAD & Renderings • SketchUp - Free or Professional Version ($495) • Shaderlight Rendering Software - Free or Professional Version ($299)Nordquist kitchen design by Mark Johnson CKD. Rendering by Eric Schimelpfenig AKBD. Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Where to Get and Learn SketchUp?SketchUp downloads > http://www.sketchup.comFree video tutorials from SketchUp > http://sketchup.google.com/training/videos.html Copyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Mark Johnson FAIA | CKD | AIBD• MARKITECT.me Consulting • Marketing • Social Media • Industry Education • Speaking Engagements • Design Services• Marketer | Educator | Architect for the Design + Building Industry • Contact: mrj.faia@gmail.comCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

MARKITECT.me - Awards and Statistics• Winner of two Be2Awards - London Social Media Week • Best AEC PR/Marketing Campaign B2B Social Media Marketing in the Architecture • Best Education and Learning Project Engineering Construction Industry• Named ‘Top 100 Design Tweeter’ by DesignCrave• 9,000+ Twitter Followers• 43,000+ Tweets• 25 daily e-NewspapersCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

MARKITECT.me - KLOUT Score• According to KLOUT: • MARKITECT’s ‘Inﬂuence’ is in the 95th percentile of all Twitter users• Top Topics of Inﬂuence • Architecture • Social Media • Interior DesignCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

Best Education and Learning Project B2B Social Media Marketing in the Architecture Engineering Construction IndustryHomeDesign in Home Design in SketchUp by Nick Sonder, Architect - nicksonder.comSketchUp Proand Social Media MarketingMark Johnson FAIA | CKD | AIBDCopyright © 2012 Mark Robert Johnson FAIA MARKITECT Mark Johnson FAIA|AIBD|CKD

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http://pinterest.com	17
https://twitter.com	16
http://thingsigrab.wordpress.com	8
http://tweetedtimes.com	3
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Home Design in SketchUp Pro

by Mark Johnson on Aug 10, 2012

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