Go Social and Share Your Slideshares

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This case study shares compelling reasons for promoting your SlideShare presentations across multiple social media networks including Facebook, LinkedIn, Pinterest and Google+. Don't forget about your blog, and be sure to amplify all your online locations using Twitter. Good things happen! My presentation includes the metrics to prove it.

Published in: Business, Technology

Go Social and Share Your Slideshares

  1. 1. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry 
 
 Go Social 
 and Share 
 your SlideShares " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  2. 2. Share SlideShare using Social Media! So many great presentations on SlideShare… Why do so many have so few views?? A little Social MediaS 
 sharing goes goes a long way! • • • S • A case study to illustrate... Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  3. 3. How I share my SlideShares • Embed and post SlideShare presentations everywhere • • • • • Blog Facebook LinkedIn Pinterest Google+ • Most of all... Copyright ©  2012 Mark Robert Johnson FAIA Amplify on Twitter! MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  4. 4. SlideShare w/out Social Media Sharing • One of my best presentations...IMHO (in my humble opinion) • Yet only 600+ views 
 in 3 months. UGH! • It might be the content, 
 or it might be my 
 lack of sharing... • An average of only 
 1 view every 4 hours www.slideshare.net/MarkJohnsonFAIA Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  5. 5. If you tweet it, they will come! • Breakthough! • SlideShare saw my tweets 
 on Twitter and ‘featured’ 
 this presentation on their 
 homepage • 21,000+ views later… 
 I tweet every SlideShare! www.slideshare.net/MarkJohnsonFAIA Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  6. 6. Embedding 
 and Posting Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  7. 7. Embed SlideShare in your Blog • SlideShare 
 presentations 
 embed beautifully 
 in a blog • They can be viewed 
 without ever leaving 
 the blog site • They can also be 
 viewed full-screen www.MARKITECT.me - Blog site Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  8. 8. Embed SlideShare at Facebook • Interactive ‘thumbnail’ 
 image of your SlideShare 
 presentation • Embed tags 
 (hotlinks) in your 
 Facebook posts to 
 help others find and 
 share your content www.facebook.com/MarkJohnsonFAIA Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  9. 9. Three views in Facebook Embedded Post Open View Full Screen Embedded 
 Post Open View Copyright ©  2012 Mark Robert Johnson FAIA Full Screen View MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  10. 10. Embed SlideShare at LinkedIn • Several options for 
 showcasing presentaions
 at LinkedIn • Show as ‘complete player’ • Or show as 2, 4, or 
 6 thumbnail images www.linkedin.com/in/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  11. 11. Thumbnail Options at LinkedIn 2, 4 or 6 SlideShare Images on your Profile 2 Thumbnails on LinkedIn Profile 4 Thumbnails on LinkedIn Profile Copyright ©  2012 Mark Robert Johnson FAIA 6 Thumbnails on LinkedIn Profile MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  12. 12. Embed SlideShare 
 at Pinterest • Interactive viewing within Pinterest • Easy to pin multiple
 presentations 
 on a single 
 Pinterest board pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  13. 13. Embed SlideShare at Pinterest • ‘Pins’ open as enlarged 
 presentations for an 
 easy-to-see view • Other users can 
 share your content 
 as ‘Repins’ on their 
 Pinterest boards pinterest.com/markjohnsonfaia Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  14. 14. Post SlideShare 
 on Google+ • Embed tags 
 in Google+ posts • This tips off brands to 
 take notice 
 and share • Here’s a nice
 “Thank you” 
 from 3DVIA Mark Johnson FAIA profile page at Google+ Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  15. 15. Amplify 
 with Twitter Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  16. 16. SlideShare and Twitter • Slideshare suggests you
 share and tweet
 after uploading your 
 presentation to help 
 drive views • And they remind you 
 again, if your presentation 
 is featured on their homepage • Nice of them... Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  17. 17. “Hot on Twitter” at SlideShare • “Sneak Peek...is being 
 tweeted more than 
 anything else on 
 SlideShare right now. 
 So we’ve put it on 
 the homepage…” • 5,000+ total views • An average of 
 1 view every 30 minutes 
 www.slideshare.net/MarkJohnsonFAIA Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  18. 18. Tip! SlideShare tags and Twitter hashtags • Add tags at Slideshare 
 so your presentations 
 are easily found • Twitter hashtags e.g.
 #SocialMedia, #Design • 3,200+ views in 1 week • An average of 
 1 view every 3 minutes www.slideshare.net/MarkJohnsonFAIA Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  19. 19. “Top Presentation of the Day” • Highly coveted 
 position on Slideshare! • Over 24,000 views 
 in 24 hours! • An average of 
 1 view every 4 seconds www.slideshare.net/MarkJohnsonFAIA Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  20. 20. Go Social and Share your SlideShares! • To share or not to share…
 so what’s the difference? 
 every 4 hours… or every 4 seconds! • In my case study, it’s one SlideShare view • Which would you prefer? Me too. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  21. 21. Mark Johnson FAIA | CKD | AIBD • MARKITECT.me Consulting • Marketing and Communications • Social Media • Industry Education • Speaking Engagements • Design Services • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  22. 22. MARKITECT.me - Social Media Awards • Winner of Three Be2Awards - London Social Media Week • 2013 - Best B2B Education & Learning Project • 2012 - Best B2B PR/Marketing Campaign • 2012 - Best B2B Education & Learning Project B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry " • Named ‘Top 100 Design Tweeter’ by DesignCrave • 11,500+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  23. 23. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry 
 
 Go Social 
 and Share 
 your SlideShares " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD

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