Copyright © 2013 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD


Finding Your 

Social Media Niche

Mark ...
Finding your Social Media Niche
• Question: Are you trying to find and 

build a successful Social Media niche?
• You may b...
Finding your Social Media Niche
Where to begin? Questions to ask yourself...
1. Where do my potential followers hang out?
...
Three Successful Approaches
MARKITECT

Mark Johnson FAIA|AIBD|CKD
Copyright © 2013 Mark Robert Johnson FAIA
Different appr...
@Dunksphoto -Duncan Johnson, Austin
• Director, Photographer, Designer, Traveler
• Building his brand -DUNKSPHOTOGRAPHY
• ...
Duncan’s website -dunksphotography.com
• ‘News magazine’

style blog site
• Photography, Film 

and Design
• Recommends bo...
Duncan’s Social Media Strategy
• Build a brand and 

point to his website
• Promote work via

Instagram + Twitter
• Maximi...
Mixing it up at Instagram
• Director,
• kl
"
"
"
"
• Duncan mixes professional pictures (left)
• Strategic pictures to max...
Strategic Approach to Sharing Content
Copyright © 2013 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
1. I...
Photo Map of Workplace in North America
Copyright © 2013 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
1....
@SketchThis -Eric Schimelpfenig, AKBD
• SketchUp Trainer and Plugin Developer,

3D Model Builder, K&B Designer, Speaker
• ...
Eric’s website -SketchThis.NET
• Blog style website
• Promotes Eric’s 

services and SoMe
• Announced Plugin
• Share’s rel...
Eric’s Social Media Strategy
• Leverage relevant

content and engage

everywhere
• His approach led to 

being hired by a ...
Twitter for Multiple Brands
• Professional Profile 

for @SketchThis
• Twitter Profile 

for his client,

@CleverStorageUS
C...
Optimizing Facebook Photos
• Facebook is used 

to showcase Eric’s

portfolio of kitchen

and bath renderings

modeled in ...
Facebook Page for Clever Storage U.S.
• Eric launched,

maintains and 

engages with

designers on the 

Clever Storage U....
Mixing it up with Facebook and Pinterest
• Clever Storage U.S.

Pinterest page 

is embedded in 

Facebook to 

optimize e...
Copyright © 2013 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
• @CleverStorageUS 

engages designers

vi...
@courtneypricedesign -Courtney M.Price
• Interior Designer and Blogger
• Building a brand via her blog,

CourtneyPrice.com...
Copyright © 2013 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
• Pure blog site
• Posts on design 

trend...
• Use SoMe to build 

her brand as a 

“Design Blogger”
• Optimize online 

and in-person 

opportunities
Copyright © 2013...
Share what’s Popular on Pinterest
• 32 Pin Boards
• 4,000+ Pins
• Pins other’s 

content while 

sharing her favorite

tre...
Extends Her Network on Facebook
• Promotes her latest 

blog posts
• Engages with others
• Courtney is generous

in sharin...
In-Person Accomplishments
Copyright © 2013 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
• Selected -BRIZ...
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT

Mark Johnson FAIA|AIBD|CKD
C...
Copyright ©	
  2012 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT

Mark Johnson FAIA|AIBD|CKD
C...
Copyright © 2013 Mark Robert Johnson FAIA MARKITECT

Mark Johnson FAIA|AIBD|CKD


Finding Your 

Social Media Niche

Mark ...
Finding Your Social Niche
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Finding Your Social Niche

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There are lots of questions to ask when finding your social media niche. In this presentation, we'll look at the unique approach of three individuals and their success in discovering answers to the following questions: Where does my social media audience hang out? What are my favorite networks? What is the best fit for my content? What networks are fast and easy to
 maintain for my lifestyle and workflow? What networks will help my business grow?

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Transcript of "Finding Your Social Niche"

  1. 1. Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD 
 Finding Your 
 Social Media Niche
 Mark Johnson FAIA | CKD | AIBD Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry
  2. 2. Finding your Social Media Niche • Question: Are you trying to find and 
 build a successful Social Media niche? • You may be wondering… How do I build 
 a large,engaged group of followers? • Let’s study three people who’ve done it
 successfully and authentically! MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 Mark Robert Johnson FAIA
  3. 3. Finding your Social Media Niche Where to begin? Questions to ask yourself... 1. Where do my potential followers hang out? 2. What are my favorite networks? 3. What’s the best fit for info I’d like to share? 4. What networks are fast and easy to
 maintain for my lifestyle and workflow? MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 Mark Robert Johnson FAIA
  4. 4. Three Successful Approaches MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 Mark Robert Johnson FAIA Different approaches across generations... @Dunksphoto -GenY Duncan Johnson @SketchThis -“30 something” Eric Schimelpfenig @courtneymprice -GenX Courtney M.Price
  5. 5. @Dunksphoto -Duncan Johnson, Austin • Director, Photographer, Designer, Traveler • Building his brand -DUNKSPHOTOGRAPHY • Instagram -63,000 followers in one year • Also at Twitter,Flicker,
 Vimeo and Facebook Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  6. 6. Duncan’s website -dunksphotography.com • ‘News magazine’
 style blog site • Photography, Film 
 and Design • Recommends books,
 hardware, freebies Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  7. 7. Duncan’s Social Media Strategy • Build a brand and 
 point to his website • Promote work via
 Instagram + Twitter • Maximize followers 
 though engagement Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  8. 8. Mixing it up at Instagram • Director, • kl " " " " • Duncan mixes professional pictures (left) • Strategic pictures to maximize ‘Likes’(right) Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD 1. Set up for a music video 2. Cuddles,his 17 year-old cat
  9. 9. Strategic Approach to Sharing Content Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD 1. Instagram profile page 2. Pictures/comments
 relevant to followers 3. ‘Likes’of select follows 4. ‘Behind the scenes’of
 DUNKSPHOTOGRAPHY 1. 2. 3. 4.
  10. 10. Photo Map of Workplace in North America Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD 1. U.S.and Canada 2. Midwest projects in
 Texas and Michigan 3. Dallas to San Antonio 
 to Houston 4. Projects in Austin 1. 2. 3. 4.
  11. 11. @SketchThis -Eric Schimelpfenig, AKBD • SketchUp Trainer and Plugin Developer,
 3D Model Builder, K&B Designer, Speaker • Building a brand at SketchThis.net • Founder of #DesignPinThurs • Also at Twitter,Pinterest,
 YouTube,Facebook,Google+ Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  12. 12. Eric’s website -SketchThis.NET • Blog style website • Promotes Eric’s 
 services and SoMe • Announced Plugin • Share’s related sites 
 and content Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  13. 13. Eric’s Social Media Strategy • Leverage relevant
 content and engage
 everywhere • His approach led to 
 being hired by a 
 European company to build their US brand Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  14. 14. Twitter for Multiple Brands • Professional Profile 
 for @SketchThis • Twitter Profile 
 for his client,
 @CleverStorageUS Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  15. 15. Optimizing Facebook Photos • Facebook is used 
 to showcase Eric’s
 portfolio of kitchen
 and bath renderings
 modeled in 3D with 
 SketchUp Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  16. 16. Facebook Page for Clever Storage U.S. • Eric launched,
 maintains and 
 engages with
 designers on the 
 Clever Storage U.S.
 page at Facebook
 Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  17. 17. Mixing it up with Facebook and Pinterest • Clever Storage U.S.
 Pinterest page 
 is embedded in 
 Facebook to 
 optimize exposure Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  18. 18. Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD • @CleverStorageUS 
 engages designers
 via #DesignPinThurs 
 using Twitter and 
 Pinterest combined • 1,200 Pins by others #DesignPinThurs -Online Crowd Sourcing
  19. 19. @courtneypricedesign -Courtney M.Price • Interior Designer and Blogger • Building a brand via her blog,
 CourtneyPrice.com • Twitter -12,000+ followers • Pinterest -800+ followers • Facebook -900+ likes Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  20. 20. Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD • Pure blog site • Posts on design 
 trends and ideas • Updates often and 
 promotes across her
 SoMe networks Courtney’s website -CourtneyPrice.com
  21. 21. • Use SoMe to build 
 her brand as a 
 “Design Blogger” • Optimize online 
 and in-person 
 opportunities Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD Courtney’s Social Media Strategy
  22. 22. Share what’s Popular on Pinterest • 32 Pin Boards • 4,000+ Pins • Pins other’s 
 content while 
 sharing her favorite
 trends and products Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  23. 23. Extends Her Network on Facebook • Promotes her latest 
 blog posts • Engages with others • Courtney is generous
 in sharing and ‘being
 useful to others’ Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  24. 24. In-Person Accomplishments Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD • Selected -BRIZO
 New York Fashion 
 Week events • Selected -Blog Tour,
 Cologne,Germany • Writes for HuffPost
  25. 25. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • MARKITECT.me Consulting • Social and Digital Media • Marketing and Communications • Industry Education • Conference Speaker • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com • Resides in Austin,Texas Mark Johnson FAIA | CKD | AIBD
  26. 26. Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • Winner of Three Be2Awards -London Social Media Week • 2013 -Best B2B Education & Learning Project • 2012 -Best B2B PR/Marketing Campaign • 2012 -Best B2B Education & Learning Project " • Named ‘Top 100 Design Tweeter’by DesignCrave • 12,000+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers MARKITECT.me -Awards & Recognition B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry
  27. 27. Copyright © 2013 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD 
 Finding Your 
 Social Media Niche
 Mark Johnson FAIA | CKD | AIBD Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry

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