1/31/08 11:25 AM
Startup: Vital signs of a young regional company Oregon Local & Small Business News ­ Economics & Finance...
1/31/08 11:25 AM
Startup: Vital signs of a young regional company Oregon Local & Small Business News ­ Economics & Finance...
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Startup Vital Signs Of A Young Regional Company Oregon Local & Small Business News ­ Economics & Finance News Articles Oregon Live.Com

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Startup Vital Signs Of A Young Regional Company Oregon Local & Small Business News ­ Economics & Finance News Articles Oregon Live.Com

  1. 1. 1/31/08 11:25 AM Startup: Vital signs of a young regional company Oregon Local & Small Business News ­ Economics & Finance News Articles - OregonLive.com • Complete Forecast | Home Page | Site Index | RSS Feeds | About Us | Contact Us | Advertise UPDATED: 10 :44 a.m. PDT, January 31, 2008 NEWS BIZ SPORTS HS SPORTS FORUMS BLOGS VIDEO ENTERTAINMENT LIVING JOBS AUTOS REAL ESTATE CLASSIFIEDS SHOPPING OregonLive.com - News - Oregon Business News SEARCH: Enter Keyword(s) OREGON BUSINESS NEWS LATEST MARKET UPDATES Investing International and Local Small Business News on Economics & Stocks · Quickrank Finance · A-Z List · 52 Week High/Low Startup: Vital signs of a young · Performance INSIDE BUSINESS regional company · Market Movers Mutual Funds · Quickrank by The Oregonian • Oregon Business Home · A-Z List 20 Minute Updates Tuesday January 15, 2008, 4:46 PM • AP Business News ETFs Chg %Chg Value • Money & Markets · Quickrank S&P 500 8 0.6 1,364 The company: Gleukos Inc., • Mortgage Rates Get a Quote Clackamas DJIA 69 0.6 12,512 • Home Sales Records Enter a stock or Morningstar 19 0.6 3,310 fund symbol • Submit news and photos Created: 2003 • Contact the Biz Team Nasdaq 11 0.5 2,360 The product: Flavored sports NYSE 60 0.7 9,054 Search drinks and powders Browse by day posted: © Copyright Morningstar, Inc. Select a date Suggested retail price: $1.69 to $2.50 for a 16-oz. bottle; also comes in single-serving powder packages and 2-gallon powder Browse by week posted: Jensen,former Nike manager, disliked sports mix. Can be found at QFC, most Select a date drink Whole Foods and Wild Oats markets, Joe's Sports & Outdoor, Road Runner Sports and, soon, Dari Mart and Plaid Pantry. BUSINESS STORIES The founder: Mark R. Jensen, a former retail product footwear manager at Nike The Oregonian • Starbucks serves up Employees: Six full- and part-time weaker profits • Amazon cites world sales The idea: Jensen, a competitive runner in high school and at Brigham for doubling of quarter Young University, disliked sports drinks and has been tinkering with his own profit recipes, convinced he could improve their refueling abilities. He got serious • Boeing's earnings buoy about a business plan while pursuing an MBA at Marylhurst University. investors The selling point: Existing sports drinks, he says, contain sucrose and 14-DAY ARCHIVE » fructose that the body must convert into glucose. His product contains liquid TAX HELP glucose, which he says makes the fuel more readily available for the body to SILICON FOREST use. In his focus-group research quot;the elite (athletes) would say, 'Just plug me to an IV,quot; Jensen explains. quot;IV bags are made up of glucose and electrolytes.quot; By Mike Rogoway • See you in the spring The money: Through angel and venture funding, Jensen has raised just shy • Verizon delays its of $3 million. launch of Comcast IRS Tax Specialist SportsNet Kathy Howell answers The backers: Scott D. South, former Hollywood Entertainment Corp. chief your questions. • Stockster whack-a-mole financial officer, provided angel funding. Venture capital came from • Latest posts Meriwether Capital Partners, co-founded by David Howitt, former Adidas MORE » • Send in questions America director of licensing and business development. Steve Wynne, former Adidas America president and chief executive; John Kraus, sports- MORE » More Business Blogs business consultant and Asics America sales manager; and Dirk T. Davis, an • Business updates executive with Unified Western Grocers Inc., all joined his board this week. • Front Porch: Real Estate BIZ EXTRAS • PDXgreen What stage: Gleukos is working with Columbia Distributing Co. to enter • Industry Notes • Playbooks & Profits more regional grocery, convenience and specialty-running stores along the West Coast. It's also supplying complimentary drinks to high school teams. The dream: Jensen wants to compete with the market leaders -- PepsiCo MULTIMEDIA RESOURCES Inc.'s Gatorade and The Coca-Cola Co.'s Powerade. • PR Newswire The future: Revenues grew 248 percent in 2007 and are projected to • Business Wire http://www.oregonlive.com/business/index.ssf/2008/01/startup_vital_signs_of_a_young_1.html Page 1 of 2
  2. 2. 1/31/08 11:25 AM Startup: Vital signs of a young regional company Oregon Local & Small Business News ­ Economics & Finance News Articles - OregonLive.com • Business Wire quadruple this year, Jensen said. The drinks should be available throughout • Auto Q&A with the West Coast by midyear and on the East Coast next year, he said. Chip Keen Website: gleukos.com Free Credit Report • Interactive Graphic: Inside -- Brent Hunsberger, brenthunsberger@news.oregonian.com Check your credit Intel's chip factory report online: • annualcredit COMMENTS (0) Post a comment • Portland Macy's re-opens report.com • Interactive panoramic of Username (Don't Have a Username? Sign up here): downtown Portland OREGON REDDIT • 'Dutch Luv' Password: MORE MULTIMEDIA » Hottest Posts: • A Couple of Portland guys Remember Me Login Reset AP VIDEO makin' movies (and yes, there's nudity) • The Furminator VOTE & COMMENT MORE » AP NEWS BUSINESS • Court rules for TiVo in patent dispute 1/31/2008, 10:23 a.m. PST • Sweden claims site violates copyrights 1/31/2008, 10:14 a.m. PST MORE » NOTICIAS DE NEGOCIO • Wall Street recupera terreno 1/31/2008, 8:58 a.m. PST • Brasil: Vale no ha decidido sobre inversión en Colombia 1/31/2008, 5:59 a.m. PST MORE » ADVERTISEMENT Oregon Lottery Home | News | Sports | Forums | Blogs | Multimedia | Entertainment | Jobs | Autos | Real Estate | Classifieds | Shopping Complete Forecast | RSS Feeds | RSS Terms & Conditions | Site Index | About Us | Contact Us | Advertise | Help/Feedback The Oregonian - The Oregonian Business Center | Hillsboro Argus © 2008 Oregon Live LLC. All Rights Reserved. Use of this site constitutes acceptance of our User Agreement (REVISED 1/02/2008), Privacy Policy (REVISED 1/02/2008) and Advertising Agreement. http://www.oregonlive.com/business/index.ssf/2008/01/startup_vital_signs_of_a_young_1.html Page 2 of 2

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