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Mobile Marketing

Mobile Marketing



A powerpoint on the trends in mobile marketing.

A powerpoint on the trends in mobile marketing.
Analysis of both sides and how the market is trending overall.



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  • Mark - Intro
  • Jenelle - Agenda
  • RaviExplain different phones and operating systems very briefly to give an overview of Smartphones
  • RaviDiscussionWhat type of phone do you have?Android, Iphone, or BlackberryAnyone without a Smartphone – why haven’t you changed yet?Why do you think Nokia is so high when Apple and RIM are such dominant companies in the market?Regular cellphones v.s. Smartphones
  • JenelleBook ReviewScholary Article440 American college studentsApril 2010Young consumers are more willing to engage in viral mobile marketingAttention-Intent-BehaviourMarkMashableInfographScholarly Article against Mobile Marketing successVideo of the Future in Mobile MarketingBreak outWhat do you think about Mobile Marketing?-Is it a better means to Advertise? -Womens high fashion dress shop and laundry detergent for another, -Would you be more receptive?
  • Intro Question - How many of you use your mobile device for social purposes?JenelleWhitepaperMarkVideo on the Future of Mobile & Social MediaBreakoutWhat are your top mobile activities?Do they match up with the trends in Canada?
  • MarkBreakoutWhat are you favorite apps?Why?What makes apps so popular, how can companies use these strategically?If there are SO many in the market place, will companies see a ROI?
  • Mark SlideDiscussion - RaviWould you play along with the Heineken style game?Do you think they really got much of an ROI here? It was Free, but the millions spent, were they worth the interaction and ‘buzz’?Was it profitable?Are the returns short-term, or would they be looking at long-term benefits of brand awareness, not necessarily financial?
  • JenelleQR Codes: An Extra DimensionMedFlashThe Weather ChannelSmart scanning: QR Codes offer PR pros new options to connectWould you guys send a QR code by email? – then show video.The Problem With QR CodesPeople don’t think through the executionDiscussionHow Many Readers Use Snap Codes in Magazine Ads?Do you guys use QR codes?Will discuss further after exercise – Slide 7
  • JenelleThe Benefits Of Geolocation MarketingGeolocation: Advertising’s Future or 1984 RevisitedDiscussionDo you use features such as ‘checking in’?What are the benefits this gives you?We will discuss further after the exercise – slide 7
  • Ravi + MarkExerciseQR Code scanning & Geo-location checking in-Scan codes around classroom (magazine QR Code, Business Card QR Code, Poster QR Code, Web QR Code)-Final QR Code will tell users to ‘check in’ to a specific location (Kwantlen Richmond Campus) to test Geo-locationBreakout Discussion on ExerciseWas scanning the QR Code easy? How useful are they in each medium?What might be the most effective uses of QR Codes?Do you see a point to ‘checking in’?Would we be more inclined to use this feature if there were incentives provided? Such as local coupons.What are some of the benefits you see for companies using both tools?
  • Jenelle+RaviDiscussionWhat do you think of this use of geo-location? Would you check-in at an airport terminal if you were to receive special rewards?What kinds of special rewards?
  • MarkBreakoutHow do you feel about carrying less and adopting a mobile phone wallet?Would this be more convenient or is it too risky in case you lose your phone?It took years for the Mastercard ‘tap and go’ terminals to catch on, will this also take years?Coming out when ‘chips’ are so popular, will people AND businesses invest in this technology?
  • MarkDiscussionHow many people have made a mobile purchase?How many were motivated by some form of ad?Would you buy a big ticket item on your mobile like you do computer?
  • MarkBreakout – JenelleWhat do you think about all of the secure personal information that was released?What implications will this have on NFC and other new Mobile trends when consumers find out this is happening?Ultimately, will this impact the industry and result in LESS mobile use?How significant is your privacy to you?Does this information scare you? Did you even know? How do you think others will react?
  • MarkDiscussion –Mark+RaviAre they Practical Technology?Would you use or try them?Mobile Implants is very delayed, many tests still taking place, nothing to come in the near future. Tooth phone was not successful, barely usable.Don’t you still need to try clothes on? This app isn’t going to ‘fit the clothing’ to your body!
  • RaviSource - http://www.theglobeandmail.com/news/technology/mobile-technology/smartphone-use-in-canada/article2349327/?from=2347499DiscussionWhy do you think Android is so much stronger in Japan and US over Canada?Is Apple gaining market share or losing? What do you predict for future?Does the Apple suicides impact the Asian Market?
  • RaviWith technology increasing so rapidly, how long do you think before 5G or similar is out?What will happen to 3G?Will it ever get to be too much? People can’t keep upgrading and spending, what is the breaking point? Will it ever fail?Summary – All 3Discussion of Mobile – Is Mobile really growing or is all of the new technology too much for people?Many of the new technologies require A LOT of interaction and have not exploded yet, but will they ever?Are customers really going to be more receptive to MORE advertising and bombardment on their phones?ORIs Mobile going to continue to blow up and become the biggest marketing means?

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