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Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
Conversion Optimzation Case Studies
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Conversion Optimzation Case Studies

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Convert more site visitors into revenue-generating customers or highly qualified leads. These case studies demonstrate the business impact of highly optimized online copy and design has on a business.

Convert more site visitors into revenue-generating customers or highly qualified leads. These case studies demonstrate the business impact of highly optimized online copy and design has on a business.

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Transcript

  • 1. Conversion Optimization(How to convert more customersfrom your site traffic) Mark Hughs 1
  • 2. Key Success Factors in Online Marketing:• Professional Web Design• Search Marketing• Social Media• Content Marketing 2
  • 3. Key Success Factors in Online Marketing:• Professional Web Design• Search Marketing• Social Media• Content Marketing 3
  • 4. Sales Funnel 4
  • 5. Sales Funnel Most Internet Marketers just focus on site traffic 5
  • 6. Sales FunnelCONVERSION RATE Other metrics to consider CLOSURE RATE 6
  • 7. Sales FunnelCONVERSION RATE Let’s start with increasing the site’s conversion rate CLOSURE RATE 7
  • 8. Elements that Make Up a Buying Decision: Customer Value Proposition DeterminabilityPrice EasyProduct Quality DifficultService Quality DifficultImage Easy and Determines Product and Service Quality 8
  • 9. Elements that Make Up a Buying Decision: • Price • Product Quality • Service Quality • Image 9
  • 10. What’s Your Online Image Say About You? Your Website = Your ImageLook Cheap = Cheap Product QualityDifficult to Navigate = Difficult to Work WithLack of Information = Lack of Knowledge or Customer Service 10
  • 11. 7-Second Rule 11
  • 12. Conversion OptimizationC = 4M + 3V +2(I-F) –2A Conversion•C= • I = Incentive• M = Motivation • F = Friction• V = Value Proposition • A = Anxiety 12
  • 13. 13
  • 14. Grand Baymen 14
  • 15. Grand Baymen 15
  • 16. Grand Baymen +84% increasein conversion rate 16
  • 17. 17
  • 18. Gran Pacifica 18
  • 19. Gran Pacifica 19
  • 20. Gran Pacifica +439% increasein conversion rate 20
  • 21. 21
  • 22. Schakolad Chocolates 22
  • 23. Schakolad Chocolates 23
  • 24. Schakolad Chocolates +158% increase in CTR to the Shopping Cart 24
  • 25. 25
  • 26. MyVacationExperts.com 26
  • 27. MyVacationExperts.com 27
  • 28. Landing Page Optimization 29
  • 29. Thank you for your time. 30
  • 30. Any Questions? 31
  • 31. Xcellimark Awards & Certifications:• “Leading Provider of Web Design for Eastern US” in 2007, 2008, 2009, 2010, & 2011• “Best in Search for Link Building by TopSEOs in Dec 2010 – Sept 2011.• Advanced certification in Google AdWords as a Qualified Google Advertising Company 32
  • 32. Xcellimark in the News:• Top 5 Digital Media Company in Central Florida (2010)• Top 10 Advertising Agency in Central Florida (2010)• OBJ’s Golden 100: Ultimate Newcomers (2010)• Featured on “Today in America” hosted by Terry Bradshaw• Top 10 Web Design Companies in Southern US (2007-2011) 33
  • 33. Xcellimark Credentials:• Circle Members of SEMPO, the leading search engine marketing professionals organization in North America.• Longtime members of SeoPros, a leading national SEO consultants directory with stringent criteria for entry.• Members in good standing with the Better Business Bureau’s Reliability Program. 34

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