Video marketing warwick man group for publication

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A Presentation I gave a few weeks ago in Warwick about how we make videos at Malthouse Engineering.

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Video marketing warwick man group for publication

  1. 1. Mark Hayward
  2. 2.        Malthouse Engineering Why we use video How we use video What you could use video for Making videos Tips Inspiration for your videos
  3. 3.      UKs largest intendant steel profiler 5 sites across uk, 13 trading styles, 150 employees, 42 markets supplied 5mm up to 500mm in a range of standard carbon and specialist steels Other services fabrication up to 5t, heat treatment, lumsden grinding Claim to fame – Junction 2 M5 – Sandwell Sign
  4. 4.      To show what we can do To send to potential customers To cross promote to existing customers To get better rankings on Google To give us something to share on online network sites
  5. 5.       To demonstrate that we have better machinery and equipment To demonstrate what types of material we can use Embed into website Email to potential customers Email to existing customers To explain our processes
  6. 6.       Customer Service Product demonstrations Product launches Adverts How tos Inform and educate
  7. 7.  Originally University students commissioned  - Good place to start is with Colleges or Unis  Now we make our own  More flexible and controllable  Its cheaper!
  8. 8.       Camera - £149 Tripod - £10 Dictaphone - £25 Lapel Mic - £7.99 Laptop/PC Software – Sony Vegas £39.99
  9. 9.     Cundey Systems http://youtu.be/ArKG1mZOFZ4 Malthouse Engineering http://youtu.be/godLItxaeeQ
  10. 10.         Plan what you want to talk about/show Write a script Plan what you are going to shoot Shoot from lots of different angles Find good music (that’s free) Create more than one edit Save and check file size Share
  11. 11.  Story board your ideas  Tripod, tripod, tripod!!! Check background sounds and noises   Get permission to film  Be careful what you film – names of customers
  12. 12.  Upload to youtube/vimeo/viddler etc  Embed on website  Facebook/G+/Twitter/Linked in etc  USBs  Marketing emails  Day to day emails
  13. 13.  Use your channel in your firms name not yours  Give all videos a good description including keywords  Add in contact information on to channel  Add in a transcript for extra seo – tips here https://support.google.com/youtube/answer/273 4799?hl=en – See what happens if you don’t add a transcript http://youtu.be/30dxrwd0Kss
  14. 14.  Customer Service - http://www.viddler.com/v/acbbf27d  Product demonstrations - http://youtu.be/GAuhUTzNwiY  Product launches - http://youtu.be/ZUG9qYTJMsI  Adverts - http://youtu.be/nLwML2PagbY  How tos - Inform and educate - http://youtu.be/WVO6G_ULF_Q
  15. 15.    Youtube provides a lot of information If you have promoted your videos through adwords you can look through adwords reports Can provide a useful source of info for targeting adverts/products
  16. 16. Comments or thoughts? www.youtube.com/user/MalthouseEngineering www.MalthouseEngineering.com @MalthouseEng @markmhayward

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