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Social Media Monitoring Isn’t Just
For Monitoring Social Media,
It’s Also For...



SMB MTL 3
June 9, 2009
Mark Goren
Plan...
Characteristics of
      Social Media
 Perpetual state of dialogue
Opposite of traditional media
Your website
      This is a story about the
       importance of listening


                  Your web presence
Three Ways to Plant Seeds

      1. You plant seeds
   2. You rely on others to
 plant seeds on your behalf
   3. It just ...
Listening is a catalyst


  L
1. Listening
                  R
               2. Responding
                              ...
Listening feeds your efforts


           LR I
      Listening, Responding, Initiating
Know how to listen?
+
Know where to listen?
Know what to listen for?
Company name
     Company URLs
 Campaign keywords
 Public facing figures
      Brand names
      Competitors
Critical indu...
Know why you should
monitor social media?
Know why you should
    monitor social media?
To guide social media participation,
             of course.
BUT

Social Media Monitoring Isn’t Just
  For Monitoring Social Media,
         It’s Also For...
Real-time snapshots
Conducting focus group research
  Crafting marketing messages
      Measuring campaigns
Gaining real b...
Other Discussion Points

    Start strategically
  Back up your searches
    Free vs. paid tools
ABOUT MARK GOREN

Social Media Strategist specializing in Social Media Monitoring
Since starting my business, TRANSMISSION...
ABOUT MARK GOREN


Mark can be reached:
• By phone: 514-969-1725
• By email: mark@transmissionmarketing.ca
• On LinkedIn: ...
Social Media Monitoring Isn’t Just
For Monitoring Social Media,
It’s Also For...



SMB MTL 3
June 9, 2009
Mark Goren
Plan...
Social Media Monitoring isn't just for monitoring social media, it's also for...
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Social Media Monitoring isn't just for monitoring social media, it's also for...

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Presentation delivered at Social Media Breakfast 3 –Montreal on June 9, 2010. Presents the why, how, and where of social media monitoring, including several different ways of thinking about it.

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Transcript of "Social Media Monitoring isn't just for monitoring social media, it's also for..."

  1. 1. Social Media Monitoring Isn’t Just For Monitoring Social Media, It’s Also For... SMB MTL 3 June 9, 2009 Mark Goren PlantingSeeds.ca | SocialMediaMonitoring.ca
  2. 2. Characteristics of Social Media Perpetual state of dialogue Opposite of traditional media
  3. 3. Your website This is a story about the importance of listening Your web presence
  4. 4. Three Ways to Plant Seeds 1. You plant seeds 2. You rely on others to plant seeds on your behalf 3. It just kinda happens
  5. 5. Listening is a catalyst L 1. Listening R 2. Responding I 3. Initiating
  6. 6. Listening feeds your efforts LR I Listening, Responding, Initiating
  7. 7. Know how to listen?
  8. 8. +
  9. 9. Know where to listen?
  10. 10. Know what to listen for?
  11. 11. Company name Company URLs Campaign keywords Public facing figures Brand names Competitors Critical industry issues
  12. 12. Know why you should monitor social media?
  13. 13. Know why you should monitor social media? To guide social media participation, of course.
  14. 14. BUT Social Media Monitoring Isn’t Just For Monitoring Social Media, It’s Also For...
  15. 15. Real-time snapshots Conducting focus group research Crafting marketing messages Measuring campaigns Gaining real business intelligence
  16. 16. Other Discussion Points Start strategically Back up your searches Free vs. paid tools
  17. 17. ABOUT MARK GOREN Social Media Strategist specializing in Social Media Monitoring Since starting my business, TRANSMISSION CONTENT + CREATIVE, I have worked with direct clients, plus advertising and P.R. agencies in Canada and the U.S, helping them get up to speed on social media tools, technologies and tactics, while preparing them to add social media programs to their own service offering. I’ve also lead workshops and presented at different social media conferences, including Social Media for Government in Ottawa (September 2008, February 2009, May 2009, September 2009, March 2010), the Social Media Summit in Toronto (April 2009), and the Social Media for Healthcare (October 2009), Social Media for Crisis Communications in Government (November 2009) conferences in Washington D.C. and the Internet Marketing Conference (February 2010) in Montreal. These presentations range from social media primers to specific social media monitoring tools and strategic training. PlantingSeeds.ca, where I blog, has gained attention for its simple explanation of the social web and practical examples of the medium. As a result of these blogging efforts, I’ve been invited to discuss social media on "Homepage", a weekly technology and social media related TV show on Toronto's CP24 (April 2009), and guest post across the web. SocialMediaMonitoring.ca, another online initiative of mine, delivers an easy-to-read explanation of the importance of listening and its Social Media Monitoring Tool Directory (#smmtd) has often been cited for being one of the most comprehensive lists of monitoring services on the web. Previously, I spent over a decade working as a strategic-minded creative at advertising agencies in Toronto, Ottawa and Montreal.
  18. 18. ABOUT MARK GOREN Mark can be reached: • By phone: 514-969-1725 • By email: mark@transmissionmarketing.ca • On LinkedIn: http://www.linkedin.com/in/markgoren • On Twitter: http://twitter.com/markgoren | http://twitter.com/All4Monitoring • On Facebook: http://www.facebook.com/MarkGoren • On Skype: TransmissionCC You can also read + comment on Mark’s blog: http://plantingsseds.ca Or even subscribe: http://feeds.feedburner.com/planting_seeds
  19. 19. Social Media Monitoring Isn’t Just For Monitoring Social Media, It’s Also For... SMB MTL 3 June 9, 2009 Mark Goren PlantingSeeds.ca | SocialMediaMonitoring.ca
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