Conversion Rate Optimisation webinar

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An introduction to conversion rate optimisation for West Australian businesses. Why it matters, what you can do and what results you can get.

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Conversion Rate Optimisation webinar

  1. 1. Conversion Rate OptimisationStop Gambling With Your Marketing
  2. 2. Conversion Rate OptimisationGetting more from your existing traffic© Make Them Click
  3. 3. You Make More Money© Make Them Click
  4. 4. You Stop BurningMoney onAdvertising© Make Them Click
  5. 5. Average ConversionRate is 2-4%• Only 2 out of every 100visitors buys anything© Make Them Click
  6. 6. The Best SitesConvert 40-80%20 -40 times morebusiness© Make Them Click
  7. 7. Adobe 2013 Digital MarketingOptimisation Survey© Make Them Click
  8. 8. 86% of companies allocate 15% orless of their budget tooptimization53% allocate less than 5%• Source Adobe© Make Them Click
  9. 9. At the other end of the scale,only 3% allocate more thanhalf of theirmarketing budget to optimization• Source Adobe© Make Them Click
  10. 10. Those 3% have thehighest conversion rates© Make Them Click
  11. 11. The Best SitesConvert 40-80%20 -40 times morebusiness
  12. 12. Is a green button better than red?© Make Them Click
  13. 13. Always do your own testing© Make Them Click
  14. 14. Have you done 80,000 tests this year?© Make Them Click
  15. 15. You Have Work to Do© Make Them Click
  16. 16. Death of athousandleaks© Make Them Click
  17. 17. What to dofirst?© Make Them Click
  18. 18. Adopt a testing mindsetThink differently aboutyour marketing© Make Them Click
  19. 19. Hire a good copywriter© Make Them Click
  20. 20. Make sure everything works© Make Them Click
  21. 21. Make it fast© Make Them Click
  22. 22. • 40% of your visitors will leave after 3 secs• A 1 sec delay causes a 7% drop in sales• Source Aberdeen Group© Make Them Click
  23. 23. Get quality data© Make Them Click
  24. 24. Don’t do what everybody else is doing© Make Them Click
  25. 25. Get a good coach© Make Them Click
  26. 26. Questions to ask Your MarketingConsultantQuestions to ask your consultant© Make Them Click
  27. 27. What track record do they have?How much extra revenue did theygenerate for their previous clients?© Make Them Click
  28. 28. How much didthey save theirother clients?© Make Them Click
  29. 29. What examples of using analyticsto identify sales improvementscan they show you?© Make Them Click
  30. 30. What direct responsemarketing experiencedo they have?© Make Them Click
  31. 31. Always bring the results back to dollars© Make Them Click
  32. 32. The Business Case for CROExample:Say your website generates $300,000 pa at a 2%conversion rate.Increasing your conversion rate to 2.2% (an extra10%) would result in an extra $30,000 pa.© Make Them Click
  33. 33. • That’s with no extra traffic• No extra marketing• No extra advertising© Make Them Click
  34. 34. • Increasing it from 2% to 4%would be a 100% increase• Double your revenue at $600,000© Make Them Click
  35. 35. How much more advertisingwould you have to doto get such an increase?© Make Them Click
  36. 36. © Make Them Click
  37. 37. © Make Them Click
  38. 38. © Make Them Click
  39. 39. © Make Them Click
  40. 40. © Make Them Click
  41. 41. © Make Them Click
  42. 42. Resources• http://bit.ly/17GKR9P© Make Them Click
  43. 43. Blogs• http://makethemclick.com.au/library• http://www.bryaneisenberg.com/• http://www.getelastic.com/category/conversion-optimization-marketing/• http://unbounce.com/blog/• https://blog.kissmetrics.com/© Make Them Click
  44. 44. Blogs• http://www.conversionvoodoo.com/blog/• http://contentverve.com/• http://visualwebsiteoptimizer.com/split-testing-blog/• http://www.marketingexperiments.com/blog/• http://conversionscientist.com/• http://conversionxl.com/blog/© Make Them Click
  45. 45. Testing Sites• https://developers.google.com/pagespeed/• http://fpt.pingdom.com/• http://www.webpagetest.org/• http://www.websiteoptimization.com/services/analyze/• http://www.showslow.com/• http://site-perf.com/• http://gtmetrix.com/© Make Them Click
  46. 46. Validators• http://validator.w3.org/• http://browsershots.org/• http://www.sidar.org/hera/• http://wave.webaim.org/© Make Them Click
  47. 47. Split Testing• http://unbounce.com/• https://www.optimizely.com/• http://visualwebsiteoptimizer.com/• http://www.monetate.com/• http://ioninteractive.com/© Make Them Click
  48. 48. Analytics Alternatives• http://piwik.org/• http://www.woopra.com/• http://www.quantcast.com/• http://www.clicktale.com/• http://www.clicky.com/© Make Them Click
  49. 49. Questions© Make Them Click

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